Tracking the Client Conversion Journey
- 2. Consumers are subject to variety advertisements: • Emails • Messages • Display ads • Daily conversation • Etc .......
- 3. • Research these methods to observe which one suits your services most • Lead generation strategies should be built on the buyer’s decision journey • Journey from a requirement to a deal gives space to make an impression on client
- 4. There are 3 stages that summarise the client conversion journey: 1. Reaching Out 2. Driving the Decision 3. Conversion
- 5. Reaching Out: • Brand awareness – most vital point of audience capturing • This is the first contact of your business with audiences • Strategies at this stage are plain informative
- 6. Brand awareness can be measured using: • Survey – survey all running customers and prospects • Common search terms – Put yourself in customers shoes and identify apt SEO methods
- 7. Driving the Decision: • This step comes after you have caught the attention of potential customers • Create more contact and provide more information • Embed call to action buttons and live chat on your web presence platforms
- 8. Driving the Decision (cont’d) • Highlight contact details on your listings • Convey your benefits to the audience • Create interactive content – blogs, infographics, eBooks, videos • Offer free trials, special offers and packages
- 9. Conversion: • Specific, one-to-one communication is required at this stage • Recipient now becomes a prospect • Efficiency, communication and mutual understanding drive this point
- 10. • Measuring conversion rate is an essential factor for all marketers • This is measured wrt: • total number of leads • total number of website visitors • etc... • Researching on declining conversion rates is equally important
- 11. Looking into these points will result in higher conversion rates for the nest scheme or strategy being planned by your organisation.