Amazon case study by BM Consulting (for client - The Decor Hub)
- 2. CLIENT INFORMATION • The Décor hub is a distributor of interior décor items such as: bed sheets wall curtains sofa/cushion covers • A consistent seller on Amazon
- 3. CLIENT PROBLEM Given the fact that client products (interior décor items) are highly competitive, The Décor Hub had the following issues • Lower Brand visibility on marketplace platform • Average CPC ranging from 2.5 – 3 INR • Lower sales
- 4. OBJECTIVE In order to combat the problems laid out by the client, the following objectives were summarised: • Increase clicks on the Amazon store page • Overall sales increment for all products
- 5. APPROACH • BM Consulting worked closely with the client to set up strategies to attain the objectives listed above. • The following processes were implemented for the same: 1. Process 1 - Social Media Campaign 2. Process 2 - Google Adwords Campaign
- 6. PROCESS 1 – SOCIAL MEDIA CAMPAIGN • Creation of the Facebook page: https://www.facebook.com/thedecorhub/
- 7. • Facebook updates with products and shop – regular updates were posted on the page
- 8. • Facebook sponsored campaign for display of ads to appropriate audience on social media
- 9. PROCESS 2 – GOOGLE ADWORDS CAMPAIGN • Relevant keyword research and selection • Negative keyword research and selection • Categorised Ad-groups creation • Ad campaign creation • Text ad campaigns
- 10. • A good number of clicks and impressions observed for products
- 11. RESULT • An increment of 200% in sales was achieved through the described processes within a period of 3 months
- 12. CLIENT SPEAK “I would like to Thank BM Consulting team for doing a very great job. We are very pleased with the results that we got through their efforts” ~ Ashish Bhatia (Founder – The Décor Hub)
- 13. BM CONSULTING F-24, Shri Siddhivinayak Angan Narhe, Pune – 411041