Traditional-and-Contemporary-Marketing.pptx
- 1. Marketing Approaches Chapter 1 Lesson 3
- 2. Objectives 1. Identify the traditional and contemporary approaches to marketing 2. Differentiate between traditional and contemporary marketing approaches 3. Appreciate the pros and cons of the various marketing approaches
- 3. Categorize which method do you consider old and which is new. Movie theater Brochures Radio Phone calls Referral Phone ads Television Newspapers Catalogs Newsletters Postcards Affiliate Email Fliers Inbound Content Magazines Video Mail Business Events
- 4. Traditional Approaches to Marketing • refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. • It focuses on selling the products or services
- 5. Traditional Approaches to Marketing: Telling customers and making a sale 1. Print marketing (especially newspapers and magazines). 2. Broadcast marketing (especially radio and TV, which featured their first commercials in 1920 and 1941, respectively). 3. Direct mail marketing (with one of the earliest and most beloved examples being the Sears catalog, whose debut issue was mailed to consumers in 1888).* 4. Telephone marketing (which, over time, came to be known as telemarketing, i.e. phone advertisement or request calls).
- 7. Traditional Approaches to Marketing Examples 1. Print marketing (use of newspapers, magazines, brochures, flyers, catalogs, billboards). 2. Broadcast marketing (advertisement over the radio, TV, movie theaters) 3. Direct mail marketing (sending of all types of print media to customers by mail, like flyers or brochures sealed in an envelope) 4. Telephone marketing (known as telemarketing, like phone advertisement, request calls, cold calling).
- 8. Contemporary Approaches to Marketing • refers to marketing strategies that are consumer- focused/ customer-centric (focuses on customer satisfaction) • offering products and services based on what the target market desires rather than what the company wants them to have • uses digital or internet marketing
- 21. Advantages of Traditional Marketing ? 1. easily reach to your targeted local customers 2. materials can be kept 3. easy to understand
- 22. Disadvantages of Traditional Marketing ? 1. There is very little interaction between the medium used and the customers. 2. Very costly especially print or radio advertisements 3. Results cannot be easily measured
- 23. Advantages of Contemporary Marketing • Targets local and international audiences • Audience can choose how they want to receive your content • Interaction with your audience is possible • Digital marketing is cost-efficient • Data and results are easily recorded • Real time results • Brand Development
- 24. Comparison
- 25. Activity: Class Debate Which is better? Traditional Marketing Contemporary Marketing vs.
- 26. Generalization Traditional marketing focuses on making the company happy. Contemporary marketing focuses on making the customer happy.
- 27. Post-lesson#1 Categorize the ff. marketing approaches into Traditional and Contemporary 1. Movie theater 6. Brochures 11. Radio 16. Phone calls 2. Referral 7. Phone ads 12. Television 17. Newspapers 3. Catalogs 8. Newsletters 13. Postcards 18. Affiliate 4. Email 9. Fliers 14. Inbound mktg. 19. Content mktg. 5. Magazines 10. Video 15. Mail 20. Business Events
- 28. References 1. Buckland, Tom (2018) What is Traditional Marketing at https:// www.quora.com/What-is-traditional-marketing 2. Rai, Sheetal (2018) What is traditional and modern marketing? (pros and cons) 3. https://www.marketing-schools.org/types-of-marketing/traditional-marketing.html 4. https://www.quora.com/What-is-traditional-and-modern-marketing 5. https://www.letslearnfinance.com/difference-traditional-marketing-modern-marketing.html 6. Definition of Contemporary marketing http://blog.ubrik.com/types-of-marketing