Traffic generation Björn Alberts
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The document discusses various strategies for generating traffic to a website or blog. It discusses the importance of having both commercial and non-commercial traffic sources. It also provides examples of campaigns to generate non-commercial traffic through social media engagement and contests. Additionally, it discusses the importance of focusing content on a specific topic or subject to build authority.
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[In Swedish]](https://image.slidesharecdn.com/traffic-generation-bjrn-alberts-110405083248-phpapp01/85/Traffic-generation-Bjorn-Alberts-86-320.jpg)
Traffic generation Björn Alberts
- 2. ...is not about anonymous numbers. Picture from Meagcom-mc.com
- 3. It’s about ...is about curious people... people Picture from Style.com
- 5. ...to fulfill a need. Picture from Therussianeducation.com
- 6. X Commercial traffic Non-commercial traffic
- 7. Have a strategy for both X Commercial traffic Non-commercial traffic
- 11. Differ Searchable Distributed Shareable Backlinked Linkable
- 12. Traffic is only about digital marketing
- 13. t no Traffic is only about digital marketing
- 17. ch TVC drives traffic ar se
- 18. Plan for it or #fail
- 19. Plan + be reactive with SEM Diagram is borrowed from Linda Hellqvist, Google. I have translated it and changed some colors.
- 24. You as a traffic source
- 26. E-mail
- 27. Incentives
- 29. You as a Traffic source
- 30. Where she look - You look
- 31. Non commercial traffic. How to catch?
- 36. 130 friends in average
- 37. 536 Likes
- 38. 70 000
- 40. Christmas + A book + Twitter =
- 41. +10% traffic & +20 % sign ups
- 42. Concept • Campaign in december • Starting with 200 followers • Competition: One christmas question/h • 3 first right answers wins • Prize: discounted year subscribtion • Bought a book with christmas facts • Created 600 questions • Scheduled tweets with TweetLater Result • 200 -> 4000 followers in 1 month • Increased PageRank thanx to tweets & blogposts • More than 10 % traffic increase • Sign ups increased 20 % Investment • Mainly on full-time employee during one month 2 months later • Super Bowl-campaign starts on Twitter • 30 % traffic increase • Thanx to a larger follower base
- 48. Bjornalberts.com – Best marketing blog in Sweden
- 51. ”80 percent of searchers click on a natural result and 20 percent click on a paid listing” Stuart Small, Google at Great B2B Marketing Debate 2007 Source Technologyweekly.mad.co.uk 18th December 2007
- 52. A worldsure all Make that are looked at you do is marketing through findable search engines
- 53. Let’s kill some SEO myths Stoeln from The Louvre museum
- 54. • Search engine optimization is about secret strategies • Stuff your pages with keywords • It’s enough to have a lot of relevant content • One has to register the site at several search engines • All links are good links that will help our ranking • Meta Keywords is very important
- 55. • Search engine optimization is about secret strategies • Stuff your pages with keywords • It’s enough to have a lot of relevant content • One has to register the site at several search engines • All links are good links that will help our ranking • Meta Keywords is very important
- 56. • Search engine optimization is about secret strategies • Stuff your pages with keywords • It’s enough to have a lot of relevant content • One has to register the site at several search engines • All links are good links that will help our ranking • Meta Keywords is very important
- 57. • Search engine optimization is about secret strategies • Stuff your pages with keywords • It’s enough to have a lot of relevant content • One has to register the site at several search engines • All links are good links that will help our ranking • Meta Keywords is very important
- 58. • Search engine optimization is about secret strategies • Stuff your pages with keywords • It’s enough to have a lot of relevant content • One has to register the site at several search engines • All links are good links that will help our ranking • Meta Keywords is very important
- 59. • Search engine optimization is about secret strategies • Stuff your pages with keywords • It’s enough to have a lot of relevant content • One has to register the site at several search engines • All links are good links that will help our ranking • Meta Keywords is very important
- 60. • Search engine optimization is about secret strategies t! • Stuff your pages with keywords • It’s enough to have a lot of relevant content • One has to register the site at several search engines No • All links are good links that will help our ranking • Meta Keywords is very important
- 63. Social signals Picture from Blindfiveyearold.com. Follow that blog!
- 66. Why it fails Picture from demotivation.com
- 67. • Sprawling • Irrelevant • Impersonal • Undistinguished • Lack of passion • Estrange technology • Disregard the possibilities of the internet
- 68. • Sprawling • Irrelevant • Impersonal • Undistinguished • Lack of passion • Estrange technology • Disregard the possibilities of the internet
- 69. • Sprawling • Irrelevant • Impersonal • Undistinguished • Lack of passion • Estrange technology • Disregard the possibilities of the internet
- 70. • Sprawling • Irrelevant • Impersonal • Undistinguished • Lack of passion • Estrange technology • Disregard the possibilities of the internet
- 71. • Sprawling • Irrelevant • Impersonal • Undistinguished • Lack of passion • Estrange technology • Disregard the possibilities of the internet
- 72. • Sprawling • Irrelevant • Impersonal • Undistinguished • Lack of passion • Estrange technology • Disregard the possibilities of the internet
- 73. • Sprawling • Irrelevant • Impersonal • Undistinguished • Lack of passion • Estrange technology • Disregard the possibilities of the internet
- 74. • Sprawling l • Irrelevant • • • ai Impersonal Undistinguished Lack of passion #f • Estrange technology • Disregard the possibilities of the internet
- 76. • Choose your subject • Topical questions? Identify the keywords • Map who the key figures are • Map dominant companies and organizations • Map media companies • Delimitate
- 77. • Choose your subject • Topical questions? Identify the keywords • Map who the key figures are • Map dominant companies and organizations • Map media companies • Delimitate
- 78. • Choose your subject • Topical questions? Identify the keywords • Map who the key figures are • Map dominant companies and organizations • Map media companies • Delimitate
- 79. • Choose your subject • Topical questions? Identify the keywords • Map who the key figures are • Map dominant companies and organizations • Map media companies • Delimitate
- 80. • Choose your subject • Topical questions? Identify the keywords • Map who the key figures are • Map dominant companies and organizations • Map media companies • Delimitate
- 81. • Choose your subject • Topical questions? Identify the keywords • Map who the key figures are • Map dominant companies and organizations • Map media companies • Delimitate
- 82. s • Choose your subject • Topical questions? Identify the keywords • • • cuMap who the key figures are Map dominant companies and organizations Map media companies Fo • Delimitate
- 83. Listen
- 84. Listen in realtime with quality
- 85. Listen in realtime for free
- 86. http://bjornalberts.com/12-steg-for-att-bevaka-varumarket-i-social-media [In Swedish]
- 88. • Stay on the subject of the blog • Quality before quantity – but quantity has a value • Better short than long in general • Attractive or descriptive headers • Short paragraphs • Give a positive general impression • Refer to other blogs and articles at media sites • Invite your audience to a conversation and ask for comments • Thank for comments and continue the conversation
- 89. • Stay on the subject of the blog • Quality before quantity – but quantity has a value • Better short than long in general • Attractive or descriptive headers • Short paragraphs • Give a positive general impression • Refer to other blogs and articles at media sites • Invite your audience to a conversation and ask for comments • Thank for comments and continue the conversation
- 90. • Stay on the subject of the blog • Quality before quantity – but quantity has a value • Better short than long in general • Attractive or descriptive headers • Short paragraphs • Give a positive general impression • Refer to other blogs and articles at media sites • Invite your audience to a conversation and ask for comments • Thank for comments and continue the conversation
- 91. • Stay on the subject of the blog • Quality before quantity – but quantity has a value • Better short than long in general • Attractive or descriptive headers • Short paragraphs • Give a positive general impression • Refer to other blogs and articles at media sites • Invite your audience to a conversation and ask for comments • Thank for comments and continue the conversation
- 92. • Stay on the subject of the blog • Quality before quantity – but quantity has a value • Better short than long in general • Attractive or descriptive headers • Short paragraphs • Give a positive general impression • Refer to other blogs and articles at media sites • Invite your audience to a conversation and ask for comments • Thank for comments and continue the conversation
- 93. • Stay on the subject of the blog • Quality before quantity – but quantity has a value • Better short than long in general • Attractive or descriptive headers • Short paragraphs • Give a positive general impression • Refer to other blogs and articles at media sites • Invite your audience to a conversation and ask for comments • Thank for comments and continue the conversation
- 94. • Stay on the subject of the blog • Quality before quantity – but quantity has a value • Better short than long in general • Attractive or descriptive headers • Short paragraphs • Give a positive general impression • Refer to other blogs and articles at media sites • Invite your audience to a conversation and ask for comments • Thank for comments and continue the conversation
- 95. • Stay on the subject of the blog • Quality before quantity – but quantity has a value • Better short than long in general • Attractive or descriptive headers • Short paragraphs • Give a positive general impression • Refer to other blogs and articles at media sites • Invite your audience to a conversation and ask for comments • Thank for comments and continue the conversation
- 96. • Stay on the subject of the blog • Quality before quantity – but quantity has a value • Better short than long in general • Attractive or descriptive headers • Short paragraphs • Give a positive general impression • Refer to other blogs and articles at media sites • Invite your audience to a conversation and ask for comments • Thank for comments and continue the conversation among the comments
- 98. Texts that get wings Picture from boomer-bloomer.com
- 99. Lis ts
- 100. ns io st ue bjornalberts.com
- 101. ws ie rv te bjornalberts.com
- 102. on ce pt s
- 103. Differ
- 105. ”Klout score has become so important that you need to score at least 50 to be called for an interview in Silicon Valley” Participant in panel discussion, Social Media World Forum, London March 2011
- 106. • A video blog? • A photo blog of your daily development as a marketer? • A series of interviews with authorities about a trending topic? • Blog battles about that topic? • Observations from the school of communications week 23? • Free your creativity!
- 107. • A video blog? • A photo blog of your daily development as a marketer? • A series of interviews with authorities about a trending topic? • Blog battles about that topic? • Observations from the school of communications week 23? • Free your creativity!
- 108. • A video blog? • A photo blog of your daily development as a marketer? • A series of interviews with authorities about a trending topic? • Blog battles about that topic? • Observations from the school of communications week 23? • Free your creativity!
- 109. • A video blog? • A photo blog of your daily development as a marketer? • A series of interviews with authorities about a trending topic? • Blog battles about that topic? • Observations from the school of communications week 23? • Free your creativity!
- 110. • A video blog? • A photo blog of your daily development as a marketer? • A series of interviews with authorities about a trending topic? • Blog battles about that topic? • Observations from the school of communications week XX? • Free your creativity!
- 111. • A video blog? • A photo blog of your daily development as a marketer? • A series of interviews with authorities about a trending topic? • Blog battles about that topic? • Observations from the school of communications week 23? • Free your creativity!
- 112. r • A video blog? • • • • • ffe A photo blog of your daily development as a marketer? A series of interviews with authorities about a trending topic? Blog battles about that topic? Observations from the school of communications week 23? Free your creativity! Di
- 119. Access to ”The Thing” The interactive concept that constitute the core of this set-up. This is where you need to be creative!
- 120. PR, SEO & SEM (+other ads) On chosen keyword cluster Landing Page Adaptive to traffic source & language Sign up (or later in process) Use Facebook Single sign-on. It will increase registration with 30-200% Access to ”The Thing” The interactive concept that constitute the core of this set-up. This is where you need to be creative!
- 121. PR, SEO & SEM (+other ads) On chosen keyword cluster Landing Page Adaptive to traffic source & language Sign up (or later in process) Use Facebook Single sign-on. It will increase registration with 30-200% Access to ”The Thing” The interactive concept that constitute the core of this set-up. This is where you need to be creative! Incentives to convert Let the user perform in your interactive concept and Fun earn great incentives to convert in line with your business goals. Limited Important that this is the only way to get that great incentive! Price Time Embedded conversion Make it easy for the user to convert. Don’t be lazy driving them to your default interface. Let users convert exactly where they are at the moment.
- 122. PR, SEO & SEM (+other ads) On chosen keyword cluster Virality Challenge / Invite friends Landing Page Are you up for it? Adaptive to traffic source & language Challenge your friends by e-mail! Don’t get greedy when creating this. Skip all that crap Sign up (or later in process) with importing addresses from social networks and Use Facebook Single sign-on. webmail as the default option. Make it simple! Just let It will increase registration with 30-200% the user add a few of the e-mail addresses on the top of their mind. Facebook News feed Access to ”The Thing” Feed the users Facebook News Feed with output from The interactive concept that constitute the core of this their interaction. If you do it right you can aim for 3 set-up. This is where you need to be creative! new visits generated by each user interaction on you site. That’s traffic! Tweets Incentives to convert Twitter is an ultimate tool for driving traffic. Enable for Let the user perform in your interactive concept and the user to Tweet! Create Tweets that are based on a earn great incentives to convert in line with your combination of output from user interaction with ”The business goals. Thing” and a challenge to the followers. Important that this is the only way to get that great incentive! Embedded conversion Make it easy for the user to convert. Don’t be lazy driving them to your default interface. Let users convert exactly where they are at the moment.
- 123. The bloodstream of digital marketing PR, SEO & SEM (+other ads) On chosen keyword cluster Virality Challenge / Invite friends Landing Page Are you up for it? Adaptive to traffic source & language Challenge your friends by e-mail! Don’t get greedy when creating this. Skip all that crap Sign up (or later in process) with importing addresses from social networks and Use Facebook Single sign-on. webmail as the default option. Make it simple! Just let It will increase registration with 30-200% the user add a few of the e-mail addresses on the top of their mind. Viral Loop Facebook News feed Access to ”The Thing” Feed the users Facebook News Feed with output from The interactive concept that constitute the core of this their interaction. If you do it right you can aim for 3 set-up. This is where you need to be creative! new visits generated by each user interaction on you site. That’s traffic! Tweets Incentives to convert Twitter is an ultimate tool for driving traffic. Enable for Let the user perform in your interactive concept and the user to Tweet! Create Tweets that are based on a earn great incentives to convert in line with your combination of output from user interaction with ”The business goals. Thing” and a challenge to the followers. Important that this is the only way to get that great incentive! Embedded conversion Make it easy for the user to convert. Don’t be lazy driving them to your default interface. Let users convert exactly where they are at the moment.
- 124. Take part Picture from amadeo.blog.com
- 125. A hub for communication
- 126. Another hub for communication
- 127. Comment on articles
- 128. Comment on other blogs
- 129. Converse in all channels
- 130. Converse in all channels
- 132. Spread
- 133. Tell by e-mail The blog post is done
- 134. Ping!
- 140. Social tools Picture from Time.com
- 141. Increase traffic
- 144. A Twitter wave
- 147. A Facebook Page
- 148. Egen on other’s Post fanpage FB-pages
- 149. Egen fanpageown Adress your friends
- 154. Bilderna från Brago via Newsdesk.se
- 155. The digital brand sphere Other digital resources Monitor Other blogs RSS Delicious Digg Video Channels Twitter Podcasts Facebook Blog + Website Flickr GetSatisfaction WikiPedia Search Engine Result Pages
- 159. Promotion On site Off site estates Newsletter Images Relevant share options RSS Object Social Newsroom Movies core PR Services keyword RSS RSS Our Blogs Search friendly permalinks Presentations Notifications Trackbacks Our RSS Documents Notifications LinkedIn Group Podcasts Related articles within keyword cluster RSS Other Blogs Applications Wikipedia Dominant
- 160. Promotion On site Off site estates Newsletter Images Relevant share options RSS Object Social Newsroom Movies core PR Services keyword RSS RSS Our Blogs Search friendly permalinks Presentations Notifications Trackbacks Our RSS Documents Notifications LinkedIn Group Podcasts Related articles within keyword cluster RSS Other Blogs Applications Wikipedia Dominant
- 161. Promotion On site Off site estates Newsletter Images Relevant share options RSS Object Social Newsroom core Movies PR Services keyword RSS RSS Our Blogs Search friendly permalinks Presentations Notifications Trackbacks Our RSS Documents Notifications LinkedIn Group Podcasts Related articles within keyword cluster RSS Other Blogs Applications Wikipedia Dominant
- 162. Digital plan arrangement Promotion On site Off site estates Newsletter Images Relevant share options RSS Object Social Newsroom core Movies PR Services keyword RSS RSS Our Blogs Search friendly permalinks Presentations Notifications Trackbacks Our RSS Documents Notifications LinkedIn Group Podcasts Related articles within keyword cluster RSS Other Blogs Applications Wikipedia Dominant
- 163. Measure & learn Picture from imamuseum.org
- 165. New measurements
- 166. For instance • Number of ReTweets – indicates how interesting your post is • Number of comments – how engaging your writing is • Number of RSS-subscribers – indicates how many that are potentially interested in a relation
- 167. Posts (comments + trackbacks) = Conversation index
- 168. Be in control ReTweets Links
- 169. RSS-subscribers + = Control!
- 170. Mumbo jumbo Picture of Senator Harry Reid symolize the sceptical mid-aged boss
- 172. New measurement + Traditional measurement = Shows results by efforts in social media
- 174. What about ordinary web stats?
- 177. Input Creative • Target group? • Message? • Campaign languages? • Copy? • The unique offer? • Ad formats? • Special terms? • Design? • 3 buying (sign up) bullets? • Campaign channels?
- 178. Input Creative • Target group? • Message? • Campaign languages? • Copy? • The unique offer? • Ad formats? • Special terms? • Design? • 3 buying (sign up) bullets? • Campaign channels? On site Blog Twitter Facebook E-mail Other?
- 179. Input Creative • Target group? • Message? • Campaign languages? • Copy? • The unique offer? • Ad formats? • Special terms? • Design? • 3 buying (sign up) bullets? • Campaign channels? On site Blog Twitter Facebook E-mail Other? •Ev. IP-targeting •Write about it •Message in Tweet •Message, link •Text or HTML •Text, graphic or video •Link ((bit.ly) •Fanpage or message What
- 180. Input Creative • Target group? • Message? • Campaign languages? • Copy? • The unique offer? • Ad formats? • Special terms? • Design? • 3 buying (sign up) bullets? • Campaign channels? On site Blog Twitter Facebook E-mail Other? •Ev. IP-targeting •Write about it •Message in Tweet •Message, link •Text or HTML •Text, graphic or video •Link ((bit.ly) •Fanpage or message What •Small A/B-test •Test and learn •Test and learn •Small A/B-test •Go big with winner •Go big with winner Test
- 181. Input Creative • Target group? • Message? • Campaign languages? • Copy? • The unique offer? • Ad formats? • Special terms? • Design? • 3 buying (sign up) bullets? • Campaign channels? On site Blog Twitter Facebook E-mail Other? •Ev. IP-targeting •Write about it •Message in Tweet •Message, link •Text or HTML •Text, graphic or video •Link ((bit.ly) •Fanpage or message What •Small A/B-test •Test and learn •Test and learn •Small A/B-test •Go big with winner •Go big with winner Test •Impressions •ReTweets •ReTweets •Messages sent •No. of sent mails •Click through •Comments •No. of followers •No. of fans •Bounce KPI •Unique visits •Link performance •Click through •Opened •RSS-subscriptions •Click through •Likes •Click through •Click through •(Credits)
- 182. Input Creative • Target group? • Message? • Campaign languages? • Copy? • The unique offer? • Ad formats? • Special terms? • Design? • 3 buying (sign up) bullets? • Campaign channels? On site Blog Twitter Facebook E-mail Other? •Ev. IP-targeting •Write about it •Message in Tweet •Message, link •Text or HTML •Text, graphic or video •Link ((bit.ly) •Fanpage or message What •Small A/B-test •Test and learn •Test and learn •Small A/B-test •Go big with winner •Go big with winner Test •Impressions •ReTweets •ReTweets •Messages sent •No. of sent mails •Click through •Comments •No. of followers •No. of fans •Bounce KPI •Unique visits •Link performance •Click through •Opened •RSS-subscriptions •Click through •Likes •Click through •Click through •(Credits) Landing Page •Dynamic referring to traffic source •Offer •Call to action •Confidence •Disposition •Buying bullets •More information •Design •Small A/B-test •Go big with winner •Traffic by source •Bounce rate •Click through
- 183. Input Creative • Target group? • Message? • Campaign languages? • Copy? • The unique offer? • Ad formats? • Special terms? • Design? • 3 buying (sign up) bullets? • Campaign channels? On site Blog Twitter Facebook E-mail Other? •Ev. IP-targeting •Write about it •Message in Tweet •Message, link •Text or HTML •Text, graphic or video •Link ((bit.ly) •Fanpage or message What •Small A/B-test •Test and learn •Test and learn •Small A/B-test •Go big with winner •Go big with winner Test •Impressions •ReTweets •ReTweets •Messages sent •No. of sent mails •Click through •Comments •No. of followers •No. of fans •Bounce KPI •Unique visits •Link performance •Click through •Opened •RSS-subscriptions •Click through •Likes •Click through •Click through •(Credits) Landing Page •Dynamic referring to traffic source •Offer •Call to action •Confidence •Disposition •Buying bullets •More information •Design •Small A/B-test •Go big with winner •Traffic by source •Bounce rate •Click through Conversion completed Confirmation e-mail Ev. e-mail reminder •Confirmation you’re still with the campaign •Confirmation you’re still with the campaign •A friendly reminder Per traffic source: Per traffic source: Per traffic source: •Conversion success •Sent •Sent •Bounce •Bounce •Opened •Opened •Click through •Click through
- 184. Input Creative • Target group? • Message? • Campaign languages? • Copy? • The unique offer? • Ad formats? • Special terms? • Design? • 3 buying (sign up) bullets? • Campaign channels? On site Blog Twitter Facebook E-mail Other? •Ev. IP-targeting •Write about it •Message in Tweet •Message, link •Text or HTML •Text, graphic or video •Link ((bit.ly) •Fanpage or message What •Small A/B-test •Test and learn •Test and learn •Small A/B-test •Go big with winner •Go big with winner Test •Impressions •ReTweets •ReTweets •Messages sent •No. of sent mails •Click through •Comments •No. of followers •No. of fans •Bounce KPI •Unique visits •Link performance •Click through •Opened •RSS-subscriptions •Click through •Likes •Click through •Click through •(Credits) Landing Page Continuos work •Dynamic referring to traffic source •Offer •Call to action •Confidence The most important work with a •Disposition •Buying bullets •More information •Design campaign starts when it’s launched. Then you should start monitor the •Small A/B-test performance and do frequent follow •Go big with winner ups and analysis. Based on conclusions •Traffic by source decide and implement changes and add •Bounce rate actions while the campaign is running. •Click through Conversion completed Confirmation e-mail Ev. e-mail reminder •Confirmation you’re still with the campaign •Confirmation you’re still with the campaign •A friendly reminder Per traffic source: Per traffic source: Per traffic source: •Conversion success •Sent •Sent •Bounce •Bounce •Opened •Opened •Click through •Click through
- 185. Input Creative • Target group? • Message? • Campaign languages? • Copy? • The unique offer? • Ad formats? Virality • Special terms? • Design? • 3 buying (sign up) bullets? Exclusive offers ”not supposed to be spread” can sometimes • Campaign channels? get viral. Let them fly! On site Blog Twitter Facebook E-mail Other? •Ev. IP-targeting •Write about it •Message in Tweet •Message, link •Text or HTML •Text, graphic or video •Link ((bit.ly) •Fanpage or message What •Small A/B-test •Test and learn •Test and learn •Small A/B-test •Go big with winner •Go big with winner Test •Impressions •ReTweets •ReTweets •Messages sent •No. of sent mails •Click through •Comments •No. of followers •No. of fans •Bounce KPI •Unique visits •Link performance •Click through •Opened •RSS-subscriptions •Click through •Likes •Click through •Click through •(Credits) Landing Page Continuos work •Dynamic referring to traffic source •Offer •Call to action •Confidence The most important work with a •Disposition •Buying bullets •More information •Design campaign starts when it’s launched. Then you should start monitor the •Small A/B-test performance and do frequent follow •Go big with winner ups and analysis. Based on conclusions •Traffic by source decide and implement changes and add •Bounce rate actions while the campaign is running. •Click through Conversion completed Confirmation e-mail Ev. e-mail reminder •Confirmation you’re still with the campaign •Confirmation you’re still with the campaign •A friendly reminder Per traffic source: Per traffic source: Per traffic source: •Conversion success •Sent •Sent •Bounce •Bounce •Opened •Opened •Click through •Click through
- 186. Checklist for traffic driving Input Creative • Target group? • Message? • Campaign languages? • Copy? • The unique offer? • Ad formats? Virality • Special terms? • Design? • 3 buying (sign up) bullets? Exclusive offers ”not supposed to be spread” can sometimes • Campaign channels? get viral. Let them fly! On site Blog Twitter Facebook E-mail Other? •Ev. IP-targeting •Write about it •Message in Tweet •Message, link •Text or HTML •Text, graphic or video •Link ((bit.ly) •Fanpage or message What •Small A/B-test •Test and learn •Test and learn •Small A/B-test •Go big with winner •Go big with winner Test •Impressions •ReTweets •ReTweets •Messages sent •No. of sent mails •Click through •Comments •No. of followers •No. of fans •Bounce KPI •Unique visits •Link performance •Click through •Opened •RSS-subscriptions •Click through •Likes •Click through •Click through •(Credits) Landing Page Continuos work •Dynamic referring to traffic source •Offer •Call to action •Confidence The most important work with a •Disposition •Buying bullets •More information •Design campaign starts when it’s launched. Then you should start monitor the •Small A/B-test performance and do frequent follow •Go big with winner ups and analysis. Based on conclusions •Traffic by source decide and implement changes and add •Bounce rate actions while the campaign is running. •Click through Conversion completed Confirmation e-mail Ev. e-mail reminder •Confirmation you’re still with the campaign •Confirmation you’re still with the campaign •A friendly reminder Per traffic source: Per traffic source: Per traffic source: •Conversion success •Sent •Sent •Bounce •Bounce •Opened •Opened •Click through •Click through
- 187. Practice
- 188. Passion & hard work