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The document discusses the need for creating accessible and livable cities that promote freedom and health for citizens through sustainable mobility. It emphasizes changing mobility habits by incentivizing sustainable behaviors and fostering smart communities, supported by local businesses and sponsors. Key metrics include environmental impact, personal benefits, local economic development, user preferences, and engagement in sustainability initiatives.
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- 2. Ultimate goal An accessible and livable city is what we need to guarantee freedom and healthiness for its citizens Change the city! slow, costly, complex
- 3. Why do people move? get money spend money traffic + time + money Cities are not designed for cars
- 4. Change people habits about mobility What’s the challenge Offer! Gifts in exchange for sustainable behaviors Encourage ! Sustainability culture Create! Smart communities
- 5. Addressable market 1. Organize commuters Organizational ! communities Local Businesses Sponsors 2 3 3. Social accounting 2. New customers 1 app
- 6. = Local Business = Sponsor Stations Mobility systems Move
- 9. Results Social ROI! • Environmental awareness! Tons of CO2 saved, Kms travelled sustainably! • Personal awareness! € saved, calories burned, stress avoided! • Local economic development! Commercial network, responsible consumers Value Creation! • User routes and habits! Where they go? When? How? With whom?! • User taste and preferences! Favourite products and LBs, market surveys! • User engagement level! Brand reputation, shared values campaign, environmental commitment, positive exposure
- 10. Statistical data
- 11. Commercial data
- 13. The partners
- 15. wepush.org