The document discusses effective and ineffective qualities of trainers. It outlines that effective trainers have a well-integrated personality, the ability to communicate ideas, knowledge of the subject matter, an understanding of how people learn, and creative imagination. Ineffective trainers may bluff when unsure, not stick to the subject matter, bully poor learners, or have poorly timed comedy. The document also provides tips for trainers such as using questions to stimulate interaction, emphasizing key points, and incorporating active learning techniques rather than solely lecturing.