Training Future and Current Executives in the Application of Service Thinking: An Evolution
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The document discusses the development and application of a Service Thinking framework for training executives. It outlines the development of Service Thinking content, an MBA course pilot, and a published book. It then describes the business model for delivering Service Thinking training to entrepreneurs, enterprises, and universities using online modules, certificates, and challenge-based learning projects from partners like IBM, Cisco, and SAP. There is potential to collaborate with universities in emerging markets and develop professional training extensions and platforms.
Training Future and Current Executives in the Application of Service Thinking: An Evolution
- 1. Training Future and Current Execu1ves in the Applica1on of Service Thinking: An Evolu1on CVC Group Presenta1on to ISSIP 5-‐14-‐2014 hhhas1ngs@gmail.com sapermktg@gmail.com hJp://groupcvc.com
- 2. Service Thinking Content Development • Synthesis of Service Science and SSME+D • Emphasis on Service Innova1on for industry • New case study research • New visual presenta1on
- 3. Service Thinking Content Development MBA Course • Synthesis of Service Science and SSME+D • Emphasis on Service Innova1on for industry • New case study research • New visual presenta1on • Pilot 2013 -‐ Hult Interna1onal Business School • 48 MBA students • Course with Qualifying Test Recall/Applied • ISSIP Cer1ficates of Comple1on • Challenge based Learning Projects from IBM, Cisco, SAP • T-‐shape emphasis
- 4. Service Thinking Content Development MBA Course Book Published • Synthesis of Service Science and SSME+D • Emphasis on Service Innova1on for industry • New case study research • New visual presenta1on • Pilot 2013 -‐ Hult Interna1onal Business School • 48 MBA students • Course with Qualifying Test Recall/Applied • ISSIP Cer1ficates of Comple1on • Challenge based Learning Projects from IBM, Cisco, SAP • T-‐shape emphasis • BEP Series • Haluk Demirkan / Jim Spohrer series editors • ISSIP member discount
- 5. Service Thinking ISSIP Members Only! Business Expert Press is offering ISSIP members a discount on the below 1tles. Print Price: $20.00; E-‐ book: $5.00 To redeem your discount go to: hJp://www.issip.org/issip-‐member-‐ discounts/ (login with your ISSIP member password) and copy the code hJp://www.issip.org/2011/06/29/book-‐ discount/Click on your favorite book 1tle below (you will be taken to BEP website) and enter the discount code hJp://www.issip.org/2011/06/29/book-‐discount/
- 7. Customer Segments: Whom We Serve • Entrepreneurs and Start-‐Ups • Managers in Global Integrated Enterprises • Regional Small and Medium Sized Enterprises • Business Schools, Universi1es, Business Associa1ons
- 8. Value Proposi1on Business execu1ves / teams can experience the fulfillment of the discovery and implementa1on of successful service innova1ons, by using the Service Thinking framework.
- 9. Channels and Customer Rela1onships Direct Service Agents Corporate Consul1ng Execu1ve Training Service Thinking for Entrepreneurs MBA Programs Execu1ve Educa1on
- 10. Resources
- 11. Universi1es and Business Schools • Deliver Service Thinking Content over a Plaform to Scale – 10 Modules with some Instructor interac1on • Cer1ficates of Comple1on for Badging • Applica1on to Challenge Based Learning Projects or Student Generated Business • Aim to develop mentoring plaform – Glo-‐Mo-‐ So
- 12. Enterprise • Address growth challenges in the emerging digital service economy. • Manage the product-‐centric to service-‐centric shih • HR programs to develop the service culture
- 13. Augment Service Thinking • T-‐Shape • Cogni1ve Compu1ng • New Metrics for Customer Mo1va1on/ Sa1sfac1on • Business/Enterprise Implementa1on Tools
- 14. Poten1al for Collabora1on • Universi1es in Emerging Markets • University Professional Development Extensions • Plaform Applica1ons Co-‐Created with Global Delivery Partner