6/30/2024 1
TRANSTHEORITICAL MODEL
&
STAGES OF CHANGE
Elham Shakibazadeh
PhD
TUMS
6/30/2024 2
6/30/2024 3
Introduction
The Transtheoritical Model (TTM)
uses stages of change to integrate
processes and principles of
change from across major theories
of intervention; hence, the name is
trans-theoretical.
6/30/2024 4
 Originally developed in the late 1970’s
and early 1980’s by James Prochaska
and Carlo DiClemente at the University
of Rhode Island, the TTM views behavior
change as a dynamic process.
 There are three basic, inter-related
factors in the model:
1. Behavior change (Quitting) does not
happen in one step – people progress
through five stages on the way to
successful change.
2. Movement through the stages
occurs as people utilize distinct
processes of change.
3. Initiating and maintaining behavior
(cessation) requires a sufficient sense of
confidence – self-efficacy – in one’s
ability to actually carry out the actions
required to change.
6/30/2024 5
Readiness , confidence,
importance of change
Not ready unsure ready
1 2 3 4 5
Decided not undecided soon: now:
Not to thinking next taking
Change about 30 days steps
change
Not confident unsure confident
Not important unsure important
6/30/2024 6
 Intensive clinically-delivered cessation
interventions appear to be most
effective, but fail to reach the majority of
smokers.
 In addition, such programs typically
recruit participants in a reactive manner
– meaning that they wait for smokers
who are ready to quit (who represent
only about 20% of smokers) to come to
them.
 This is a big problem, because it really
means that we are actually providing
interventions to a relatively small
proportion of smokers, and missing
many who would otherwise benefit.
6/30/2024 7
Critical Assumptions
1. No single theory can account for all of the
complexities of behavior change.
2. Behavior change is a process that unfold over
time through a sequence of stages.
3. Stages are both stable and open to change
just as chronic behavioral risk factors are both
stable and open to change.
4. The majority of at risk populations are no
prepared for action and will not be served by
traditional action-oriented prevention
programs.
5. Specific processes and principles of change
should be applied at specific stages if
progress through the stages is to occur.
6/30/2024 8
Core Constructs
 Stages of change
 Decisional balance
 Self efficacy
 Processes of change
6/30/2024 9
Precontemplation
Has no intention to take action
within the next six months
(Hard to reach people)
6/30/2024 10
Contemplation
Intends to take action within the
next six months
or
24-hr quit attempt in the past year
(Behavioral procrastination)
6/30/2024 11
Preparation
Intends to take action within the
next thirty days and has taken
some behavioral steps in his/her
direction
6/30/2024 12
Action
Has changed overt behavior for
less than six months
6/30/2024 13
Maintenance
Has changed overt behavior for
more than six months
6/30/2024 14
Termination
Total self-efficacy
6/30/2024 15
Stages of change:
The Temporal Dimension
 Precontemplation
 Contemplation
 Preparation
 Action
 Maintenance
 Termination/Relapse
6/30/2024 16
6/30/2024 17
6/30/2024 18
6/30/2024 19
Measuring the stages
 Measurement of stage of change can be accomplished
quite readily with a five-item algorithm that assesses
intentions and current behaviors specific to each stage.
 The five items are as follows:
Question: Have you quit smoking cigarettes? Check one.
. Yes, I have for more than 6 months (defines
maintenance).
. Yes, I have, but for less than 6 months (defines
action).
. No, but I intend to in the next 30 days and have tried
for at least 24 hours in the past year (defines
preparation).
. No, but I intend to in the next 6 months (defines
contemplation).
. No, and I do not intend to in the next 6 months
(defines precontemplation).
6/30/2024 20
The Temporal Dimension as the
Basis for the Stages of Change

6/30/2024 21
DECISIONAL BALANCE:
TO CHANGE OR NOT TO CHANGE
Pros: The benefits of changing
Cons: The costs of changing
Considering
change
Reasons not to
change
Reasons to
change
Stay the same
Benefits
What do you like
about…?
Concerns
What concerns
you about…?
Change
Concerns
What concerns
would you have if
you were to
change?
Benefits
What are the
benefits of
change?
6/30/2024 22
Alcohol: Decisional Balance
 How important to you are the
following statements in your
decisions about how much to drink
or if not to drink at all.
1 = Not at all Important
2 = Not Very Important
3 = Somewhat Important
4 = Very Important
5 = Extremely Important
6/30/2024 23
Pros of Drinking
1.Drinking gives me a thrilling feeling.
2.Drinking gives me more courage.
3.I feel happier when I drink.
4.I can talk with someone I am attracted to better
after a few drinks.
5.Drinking makes me feel more relaxed and less
tense.
6.Drinking helps me have fun with friends.
7.Events with alcohol are more fun.
8.I am more sure of myself when I am drinking.
6/30/2024 24
Cons of Drinking
1- Drinking could get me addicted to alcohol.
2- Drinking could land me in trouble with the law.
3- I can hurt people close to me when I drink too
much.
4- Some people close to me are disappointed in me
because of my drinking.
5- I could accidentally hurt someone because of my
drinking.
6- I am setting a bad example for others with my
drinking.
7- Drinking causes me to fail to do what is normally
expected of me.
6/30/2024 25
6/30/2024 26
Self efficacy
Self-efficacy is an individuals
confidence in his/her ability to
successfully perform a
particular task“.
Bandura, 1977
The situation-specific
confidence that people have
that they can cope with high-
risk situations without
relapsing to their unhealthy or
high-risk behavior
6/30/2024 27
The Relationship between Stage and
both Self-efficacy and Temptation

6/30/2024 28
Processes of change
what people think and do to change
their behavior
1-Experiential Processes
 Consciousness raising
 Dramatic relief
 Self-reevaluation
 Social liberation
 Environmental reevaluation
2- Behavioral processes
 Counter Conditioning
 Self-liberation
 Reinforcement management
 Helping relationships
 Stimulus control
6/30/2024 29
Finding and learning new facts, ideas,
and tips that support the healthy
behavior change
I recall information given to me
on how smoking is dangerous
observations, confrontations,
interpretations, bibliotherapy.
Consciousness raising
6/30/2024 30
Dramatic relief
Experiencing the negative emotions
(fear, anxiety, worry) that go along with
unhealthy behavioral risks
I react emotionally to
warnings about smoking
cigarettes
psychodrama, grieving losses,
role playing
6/30/2024 31
Self-reevaluation [Self reappraisal]
Realizing that the behavior change
is an important part of one’s
identity as a person
My dependency on
cigarettes makes me feel
disappointed in myself
value clarification, imagery
6/30/2024 32
Social liberation
[Environmental opportunities]
Realizing that the social norms are changing in
the direction of supporting the healthy
behavior change
I find society changing in ways that
make it easier for the nonsmoker
policy interventions.
6/30/2024 33
Environmental reevaluation
[Social reappraisal]
Realizing the negative impact of the
unhealthy behavior or the positive impact
of the healthy behavior on one’s proximal
social and physical environment
I consider the view that
smoking can be harmful to the
environment
empathy training, documentaries.
6/30/2024 34
Counter Conditioning
[Substituting]
Substituting healthier alternative
behaviors and cognitions for the
unhealthy behavior
I find that doing other things with my
hands is a good substitute for
smoking
relaxation, desensitization
6/30/2024 35
Self-liberation
[Committing]
making a firm commitment to
change
I make commitments not to
smoke
decision-making therapy, New Year's
resolutions, logo therapy
techniques, commitment enhancing
techniques.
6/30/2024 36
Reinforcement management
[Rewarding]
Increasing the rewards for the positive
behavior change and decreasing the
rewards of the unhealthy behavior
I reward myself when I don’t
smoke
overt and covert reinforcement, self-
reward.
6/30/2024 37
Helping relationships
[Supporting]
Seeking and using social support for he
healthy behavior change
I have someone who listens when I
need to talk about my smoking
Counselor calls
6/30/2024 38
Stimulus control
[Re-engineering]
Removing reminders or cues to
engage in the unhealthy behavior
and adding cues or reminders to
engage in the healthy behavior
I remove things from my home
that remind me of smoking
restructuring the environment
6/30/2024 39
The Relationship between Stage and
two sample Processes, Consciousness
Raising and Stimulus Control


 Figure 5. The Relationship
between Stage and two
sample
Figure 5. The Relationship between Stage and two sample
6/30/2024 40
Processes of change that mediate
progression between the stages of change
Stages of change
Precontemplation contemplation preparation action maintenance
consciousness
raising
dramatic relief
environmental
reevaluation
self- reevaluation
self-liberation
counter conditioning
helping relationships
reinforcement manag.
stimulus control
6/30/2024 41
6/30/2024 42
Support Studies
 Stage distribution
 Pros and cons structure across 10
behaviors: smoking cessation, quitting
cocaine, weight control, dietary fat reduction,
exercise acquisition, sun screen use, radon
testing, mammography screening, and
physicians practicing preventive medicine
 Integration of pros and cons and
stages of change
6/30/2024 43
The Relationship between Stage and the
Decisional Balance for a Healthy Behavior

6/30/2024 44
Support Studies (cont.’)
 Strong principal of progress
PC A=1 SD PROS
 Weak principal of progress
PC A=0.5 SD CONS
6/30/2024 45
Summary
 Recruitment and retention,
Impact on population=
Participation rate* rate of
efficacy
(30 percent* 5 percent)
versus ( 25 percent* 60
Percent)
 Progress,
 Process
6/30/2024 46
SO scientific and professional
shifts are required:
 From an action paradigm to a stage
paradigm
 From reactive to proactive recruitment
 From expecting participants to match the
needs of programs to programs that
match their needs
 From clinic-based to community-based
behavioral health programs that apply
the field’s most powerful individualized
and interactive intervention strategies

More Related Content

PPTX
Stages of change model & Intervention Program_Public health pharmacy
PPTX
April 8_10 2025 LECTURE 7_8 TTM & PAM_class-SP.pptx
PPTX
5. Transtheoretical Model of Behavior.pptx
PPTX
transtheoritical model ppt.pptx
PDF
8eStagesofChange.pdf
PPTX
Behaviour change
PPTX
2013 behavior change
DOCX
The Stages of Change The stages of change are Preconte.docx
Stages of change model & Intervention Program_Public health pharmacy
April 8_10 2025 LECTURE 7_8 TTM & PAM_class-SP.pptx
5. Transtheoretical Model of Behavior.pptx
transtheoritical model ppt.pptx
8eStagesofChange.pdf
Behaviour change
2013 behavior change
The Stages of Change The stages of change are Preconte.docx

Similar to Transtheorethical model and stages of change (20)

PDF
HxRefactored - Pro Change Behavior Systems Inc - Kerry Evers
PDF
The principles of behavior change social and behavioral science
PPTX
Transtheoretical Model (Stages of Change Model)
DOCX
Understanding Change
PPTX
LESSON 6 for grade 11 students Stages of change.pptx
PPTX
LESSON 6 Stages of change changing unhealthy habits.pptx
PPT
Mi Plus Ttm
PPTX
LECTURE 4 HEALTH PROMOTION THEORIES.pptx
PPTX
Healthy Lifestyles- Stages of Change
PDF
Brief Counseling for tobacco use Cessation
PPTX
Theories of behaviour change
DOCX
5STAGES AND PROCEsSES OF HEALTH BEHAVIOR CHANGE 113 inter.docx
PPTX
Elements of behavioural modification for cardiovascular risk factor reduction
PDF
Health behaviour change
PPTX
Readiness for change and the stages of change model
PDF
Lifetime Fitness: Ch 1
PPT
Smoking Counseling
PPTX
FreshStart Session 1 Ppt
PPTX
Session 15--Assessing Readiness for Change
PDF
2009 06 09 Shared Decision Making
HxRefactored - Pro Change Behavior Systems Inc - Kerry Evers
The principles of behavior change social and behavioral science
Transtheoretical Model (Stages of Change Model)
Understanding Change
LESSON 6 for grade 11 students Stages of change.pptx
LESSON 6 Stages of change changing unhealthy habits.pptx
Mi Plus Ttm
LECTURE 4 HEALTH PROMOTION THEORIES.pptx
Healthy Lifestyles- Stages of Change
Brief Counseling for tobacco use Cessation
Theories of behaviour change
5STAGES AND PROCEsSES OF HEALTH BEHAVIOR CHANGE 113 inter.docx
Elements of behavioural modification for cardiovascular risk factor reduction
Health behaviour change
Readiness for change and the stages of change model
Lifetime Fitness: Ch 1
Smoking Counseling
FreshStart Session 1 Ppt
Session 15--Assessing Readiness for Change
2009 06 09 Shared Decision Making
Ad

Recently uploaded (20)

PPTX
Portfolio Example- Market & Consumer Insights – Strategic Entry for BYD UK.pptx
PDF
Susan Semmelmann: Enriching the Lives of others through her Talents and Bless...
PPTX
Project Management_ SMART Projects Class.pptx
PDF
income tax laws notes important pakistan
DOCX
Emerging Dubai Investment Opportunities in 2025.docx
PPTX
2 - Self & Personality 587689213yiuedhwejbmansbeakjrk
PDF
Second Hand Fashion Call to Action March 2025
PDF
HQ #118 / 'Building Resilience While Climbing the Event Mountain
PDF
Highest-Paid CEO in 2025_ You Won’t Believe Who Tops the List.pdf
DOCX
Center Enamel Powering Innovation and Resilience in the Italian Chemical Indu...
PDF
Stacey L Stevens - Canada's Most Influential Women Lawyers Revolutionizing Th...
PPTX
chapter 2 entrepreneurship full lecture ppt
PPTX
df0ee68f89e1a869be4bff9b80a7 business 79f0.pptx
PDF
Communication Tactics in Legal Contexts: Historical Case Studies (www.kiu.ac...
PDF
Satish NS: Fostering Innovation and Sustainability: Haier India’s Customer-Ce...
PDF
Sustainable Digital Finance in Asia_FINAL_22.pdf
PDF
#1 Safe and Secure Verified Cash App Accounts for Purchase.pdf
DOCX
80 DE ÔN VÀO 10 NĂM 2023vhkkkjjhhhhjjjj
PDF
Engaging Stakeholders in Policy Discussions: A Legal Framework (www.kiu.ac.ug)
PPTX
Understanding Procurement Strategies.pptx Your score increases as you pick a ...
Portfolio Example- Market & Consumer Insights – Strategic Entry for BYD UK.pptx
Susan Semmelmann: Enriching the Lives of others through her Talents and Bless...
Project Management_ SMART Projects Class.pptx
income tax laws notes important pakistan
Emerging Dubai Investment Opportunities in 2025.docx
2 - Self & Personality 587689213yiuedhwejbmansbeakjrk
Second Hand Fashion Call to Action March 2025
HQ #118 / 'Building Resilience While Climbing the Event Mountain
Highest-Paid CEO in 2025_ You Won’t Believe Who Tops the List.pdf
Center Enamel Powering Innovation and Resilience in the Italian Chemical Indu...
Stacey L Stevens - Canada's Most Influential Women Lawyers Revolutionizing Th...
chapter 2 entrepreneurship full lecture ppt
df0ee68f89e1a869be4bff9b80a7 business 79f0.pptx
Communication Tactics in Legal Contexts: Historical Case Studies (www.kiu.ac...
Satish NS: Fostering Innovation and Sustainability: Haier India’s Customer-Ce...
Sustainable Digital Finance in Asia_FINAL_22.pdf
#1 Safe and Secure Verified Cash App Accounts for Purchase.pdf
80 DE ÔN VÀO 10 NĂM 2023vhkkkjjhhhhjjjj
Engaging Stakeholders in Policy Discussions: A Legal Framework (www.kiu.ac.ug)
Understanding Procurement Strategies.pptx Your score increases as you pick a ...
Ad

Transtheorethical model and stages of change

  • 1. 6/30/2024 1 TRANSTHEORITICAL MODEL & STAGES OF CHANGE Elham Shakibazadeh PhD TUMS
  • 3. 6/30/2024 3 Introduction The Transtheoritical Model (TTM) uses stages of change to integrate processes and principles of change from across major theories of intervention; hence, the name is trans-theoretical.
  • 4. 6/30/2024 4  Originally developed in the late 1970’s and early 1980’s by James Prochaska and Carlo DiClemente at the University of Rhode Island, the TTM views behavior change as a dynamic process.  There are three basic, inter-related factors in the model: 1. Behavior change (Quitting) does not happen in one step – people progress through five stages on the way to successful change. 2. Movement through the stages occurs as people utilize distinct processes of change. 3. Initiating and maintaining behavior (cessation) requires a sufficient sense of confidence – self-efficacy – in one’s ability to actually carry out the actions required to change.
  • 5. 6/30/2024 5 Readiness , confidence, importance of change Not ready unsure ready 1 2 3 4 5 Decided not undecided soon: now: Not to thinking next taking Change about 30 days steps change Not confident unsure confident Not important unsure important
  • 6. 6/30/2024 6  Intensive clinically-delivered cessation interventions appear to be most effective, but fail to reach the majority of smokers.  In addition, such programs typically recruit participants in a reactive manner – meaning that they wait for smokers who are ready to quit (who represent only about 20% of smokers) to come to them.  This is a big problem, because it really means that we are actually providing interventions to a relatively small proportion of smokers, and missing many who would otherwise benefit.
  • 7. 6/30/2024 7 Critical Assumptions 1. No single theory can account for all of the complexities of behavior change. 2. Behavior change is a process that unfold over time through a sequence of stages. 3. Stages are both stable and open to change just as chronic behavioral risk factors are both stable and open to change. 4. The majority of at risk populations are no prepared for action and will not be served by traditional action-oriented prevention programs. 5. Specific processes and principles of change should be applied at specific stages if progress through the stages is to occur.
  • 8. 6/30/2024 8 Core Constructs  Stages of change  Decisional balance  Self efficacy  Processes of change
  • 9. 6/30/2024 9 Precontemplation Has no intention to take action within the next six months (Hard to reach people)
  • 10. 6/30/2024 10 Contemplation Intends to take action within the next six months or 24-hr quit attempt in the past year (Behavioral procrastination)
  • 11. 6/30/2024 11 Preparation Intends to take action within the next thirty days and has taken some behavioral steps in his/her direction
  • 12. 6/30/2024 12 Action Has changed overt behavior for less than six months
  • 13. 6/30/2024 13 Maintenance Has changed overt behavior for more than six months
  • 15. 6/30/2024 15 Stages of change: The Temporal Dimension  Precontemplation  Contemplation  Preparation  Action  Maintenance  Termination/Relapse
  • 19. 6/30/2024 19 Measuring the stages  Measurement of stage of change can be accomplished quite readily with a five-item algorithm that assesses intentions and current behaviors specific to each stage.  The five items are as follows: Question: Have you quit smoking cigarettes? Check one. . Yes, I have for more than 6 months (defines maintenance). . Yes, I have, but for less than 6 months (defines action). . No, but I intend to in the next 30 days and have tried for at least 24 hours in the past year (defines preparation). . No, but I intend to in the next 6 months (defines contemplation). . No, and I do not intend to in the next 6 months (defines precontemplation).
  • 20. 6/30/2024 20 The Temporal Dimension as the Basis for the Stages of Change 
  • 21. 6/30/2024 21 DECISIONAL BALANCE: TO CHANGE OR NOT TO CHANGE Pros: The benefits of changing Cons: The costs of changing Considering change Reasons not to change Reasons to change Stay the same Benefits What do you like about…? Concerns What concerns you about…? Change Concerns What concerns would you have if you were to change? Benefits What are the benefits of change?
  • 22. 6/30/2024 22 Alcohol: Decisional Balance  How important to you are the following statements in your decisions about how much to drink or if not to drink at all. 1 = Not at all Important 2 = Not Very Important 3 = Somewhat Important 4 = Very Important 5 = Extremely Important
  • 23. 6/30/2024 23 Pros of Drinking 1.Drinking gives me a thrilling feeling. 2.Drinking gives me more courage. 3.I feel happier when I drink. 4.I can talk with someone I am attracted to better after a few drinks. 5.Drinking makes me feel more relaxed and less tense. 6.Drinking helps me have fun with friends. 7.Events with alcohol are more fun. 8.I am more sure of myself when I am drinking.
  • 24. 6/30/2024 24 Cons of Drinking 1- Drinking could get me addicted to alcohol. 2- Drinking could land me in trouble with the law. 3- I can hurt people close to me when I drink too much. 4- Some people close to me are disappointed in me because of my drinking. 5- I could accidentally hurt someone because of my drinking. 6- I am setting a bad example for others with my drinking. 7- Drinking causes me to fail to do what is normally expected of me.
  • 26. 6/30/2024 26 Self efficacy Self-efficacy is an individuals confidence in his/her ability to successfully perform a particular task“. Bandura, 1977 The situation-specific confidence that people have that they can cope with high- risk situations without relapsing to their unhealthy or high-risk behavior
  • 27. 6/30/2024 27 The Relationship between Stage and both Self-efficacy and Temptation 
  • 28. 6/30/2024 28 Processes of change what people think and do to change their behavior 1-Experiential Processes  Consciousness raising  Dramatic relief  Self-reevaluation  Social liberation  Environmental reevaluation 2- Behavioral processes  Counter Conditioning  Self-liberation  Reinforcement management  Helping relationships  Stimulus control
  • 29. 6/30/2024 29 Finding and learning new facts, ideas, and tips that support the healthy behavior change I recall information given to me on how smoking is dangerous observations, confrontations, interpretations, bibliotherapy. Consciousness raising
  • 30. 6/30/2024 30 Dramatic relief Experiencing the negative emotions (fear, anxiety, worry) that go along with unhealthy behavioral risks I react emotionally to warnings about smoking cigarettes psychodrama, grieving losses, role playing
  • 31. 6/30/2024 31 Self-reevaluation [Self reappraisal] Realizing that the behavior change is an important part of one’s identity as a person My dependency on cigarettes makes me feel disappointed in myself value clarification, imagery
  • 32. 6/30/2024 32 Social liberation [Environmental opportunities] Realizing that the social norms are changing in the direction of supporting the healthy behavior change I find society changing in ways that make it easier for the nonsmoker policy interventions.
  • 33. 6/30/2024 33 Environmental reevaluation [Social reappraisal] Realizing the negative impact of the unhealthy behavior or the positive impact of the healthy behavior on one’s proximal social and physical environment I consider the view that smoking can be harmful to the environment empathy training, documentaries.
  • 34. 6/30/2024 34 Counter Conditioning [Substituting] Substituting healthier alternative behaviors and cognitions for the unhealthy behavior I find that doing other things with my hands is a good substitute for smoking relaxation, desensitization
  • 35. 6/30/2024 35 Self-liberation [Committing] making a firm commitment to change I make commitments not to smoke decision-making therapy, New Year's resolutions, logo therapy techniques, commitment enhancing techniques.
  • 36. 6/30/2024 36 Reinforcement management [Rewarding] Increasing the rewards for the positive behavior change and decreasing the rewards of the unhealthy behavior I reward myself when I don’t smoke overt and covert reinforcement, self- reward.
  • 37. 6/30/2024 37 Helping relationships [Supporting] Seeking and using social support for he healthy behavior change I have someone who listens when I need to talk about my smoking Counselor calls
  • 38. 6/30/2024 38 Stimulus control [Re-engineering] Removing reminders or cues to engage in the unhealthy behavior and adding cues or reminders to engage in the healthy behavior I remove things from my home that remind me of smoking restructuring the environment
  • 39. 6/30/2024 39 The Relationship between Stage and two sample Processes, Consciousness Raising and Stimulus Control    Figure 5. The Relationship between Stage and two sample Figure 5. The Relationship between Stage and two sample
  • 40. 6/30/2024 40 Processes of change that mediate progression between the stages of change Stages of change Precontemplation contemplation preparation action maintenance consciousness raising dramatic relief environmental reevaluation self- reevaluation self-liberation counter conditioning helping relationships reinforcement manag. stimulus control
  • 42. 6/30/2024 42 Support Studies  Stage distribution  Pros and cons structure across 10 behaviors: smoking cessation, quitting cocaine, weight control, dietary fat reduction, exercise acquisition, sun screen use, radon testing, mammography screening, and physicians practicing preventive medicine  Integration of pros and cons and stages of change
  • 43. 6/30/2024 43 The Relationship between Stage and the Decisional Balance for a Healthy Behavior 
  • 44. 6/30/2024 44 Support Studies (cont.’)  Strong principal of progress PC A=1 SD PROS  Weak principal of progress PC A=0.5 SD CONS
  • 45. 6/30/2024 45 Summary  Recruitment and retention, Impact on population= Participation rate* rate of efficacy (30 percent* 5 percent) versus ( 25 percent* 60 Percent)  Progress,  Process
  • 46. 6/30/2024 46 SO scientific and professional shifts are required:  From an action paradigm to a stage paradigm  From reactive to proactive recruitment  From expecting participants to match the needs of programs to programs that match their needs  From clinic-based to community-based behavioral health programs that apply the field’s most powerful individualized and interactive intervention strategies