- A competitive analysis was conducted of chat and communication features in project management tools like Trello to identify pain points and opportunities.
- A survey found 64% of Trello users want a chat feature, and many use other products to workaround Trello's limitations. Common pain points included comments being off screen and a lack of integration.
- Competitors like Slack were analyzed, finding they have more advanced chat and collaboration features than Trello.
- Different design ideas were proposed and tested, including integrating chat into Trello's interface to allow easier communication about specific tasks and boards.