Trends in Enterprise WordPress Content
11 likes52,097 views
The document discusses current trends in enterprise WordPress content, focusing on the growing popularity of long-form articles and effective content distribution strategies. It highlights the importance of social media for sharing content and the effectiveness of newsletters in engaging audiences. Additionally, it emphasizes the need for high-quality, interactive content to improve reader experience and interaction.
Trends in Enterprise WordPress Content
- 1. Recent Trends in Enterprise WordPress Content Sara Rosso @rosso Automattic, WordPress.com VIP WordCamp Switzerland 2014 #wcch
- 3. Longform
- 4. – Wikipedia “The length of long-form articles is between that of a traditional article and that of a novel.”
- 7. Longread: >1500 words Average Longreads article: 2,800 words (About a 11-12 minute read) Domains shared on Longreads.com has doubled More than 3,000 domains
- 8. –Mark Armstrong, Longreads “The surprising thing about our most popular stories is their ‘lifespan’….these stories get retweeted weeks & months after they’ve been featured. They’re not as time-sensitive as breaking news, so there’s still a lot of value there.”
- 10. – Kevin Delaney, Quartz “The best pieces are either short, snappy and topical, or they are long analysis.”
- 11. 0 33 67 100 Long Analysis Piece 500-800 words Short, snappy, topical Chances of social media success *Adapted from Edelman.com
- 12. QZ.COM
- 13. GRANTLAND.COM
- 14. VARIETY.COM
- 17. Longform Investigative and in-depth articles Topics which are not usually time-sensitive Longreads: more than 1,500 words Long sharing life on social media
- 18. Newsletters
- 19. THE NEW YORK TIMES
- 20. HARVARD GAZETTE
- 22. –Kevin J. Delaney, Quartz Editor-in-Chief “It may sound retro, but a very high- quality email briefing is an optimal mobile news product for many people.”
- 23. Quartz’s Daily Briefing More than 70,000 subscribers >40% Open Rate Hand-crafted content Multiple editions for geographic regions
- 24. USA TODAY’S MOST POPULAR
- 25. HBR.ORG
- 26. HARVARD BUSINESS REVIEW NEWSLETTERS
- 27. THE WALL STREET JOURNAL 10-POINT
- 28. Newsletters Direct contact with readers Automate for recent or popular posts Curated and/or original content Localized to region or interest
- 30. NEWSROOM.FB.COM
- 31. GOOGLE VENTURES - GV.COM
- 32. ALBERTA MOTOR ASSOCIATION - AMA.AB.CA
- 33. ROADLOANS.COM
- 34. BATA.COM
- 35. COCA-COLA FRANCE - COCA-COLA.FR
- 36. Social Media
- 37. NYPOST.COM
- 39. BLOG.TED.COM
- 41. Social Media Important distribution channels for organic sharing Increasingly difficult to guide or control Reactions difficult to find, search poor Content must be easy to share Content must be ready to share
- 42. Multisource & Interactive Content
- 44. –Jill Abramson, Wired Executive Editor “Everyone wants to snow-fall now, every day, all desks”
- 45. the washington post (? experiment?) THE WASHINGTON POST SUPERGRID
- 46. AMC’S THE WALKING DEAD
- 47. THE WALL STREET JOURNAL STREAMS
- 48. –Jay Lauf, Quartz “Charts are our site’s version of cat videos.”
- 49. QUARTZ
- 52. Comments
- 53. Comments
- 55. USA TODAY SPORTS - FTW.USATODAY.COM
- 59. THE NEW YORK TIMES
- 60. THE NEW YORK TIMES
- 61. – Marc Lavallee, Deputy editor of interactive news, The New York Times “…asking guiding questions and showing examples of 'good' comments focuses and elevates the conversation overall.”
- 62. THE NEW YORK TIMES
- 63. THE NEW YORK TIMES
- 64. THE NEW YORK TIMES
- 66. TECHCRUNCH.COM
- 67. –MG Siegler, TechCrunch “Simply put: with the previous system, roughly half of the comments were more or less useless.”
- 69. THANKS! (We’re hiring!) ! @Automattic automattic.com/jobs @WordPressVIP vip.wordpress.com Sara Rosso @rosso - sararosso.com VIP Global Services Manager Automattic / WordPress.com