Trends3
Download as PPTX, PDF0 likes393 views
The document discusses the concept of trends as vital indicators of evolving needs and products, emphasizing the importance of observing both major and minor movements in various industries. It highlights the shift towards category management in the pharmaceutical retail sector and provides tips for effectively engaging with trends. The overarching message is that trends must genuinely enhance lives or they risk becoming obsolete.
Trends3
- 1. Trends
- 3. “A trend is a manifesto of something that has unlocked or newly serviced an existing need / product / service” Kurt Vergult Executive creative director
- 4. “Trend watching is about observing and understanding what's already happening, the major and the minor, the mainstream and the fringe.”
- 5. Pick the right TREND and WIN
- 6. MACRO TRENDS INDUSTRY TRENDS CONSUMER TRENDS
- 7. “The knife is made of silver and, besides the Integration blade, it also includes a spoon, a fork, a spatula, a small toothpick and a retractable spike, which specialists consider was used to snag snails out of their shells.” (200 A.D.)
- 8. Integration “A waher and spin drier all in one, what more could a house wife of today ask for.” (1960)
- 9. “The products you own that are supposed to Integration enhance your life too often work in isolation. At B&O we took a step back. Simply by connecting all the technology in your home …” (2011)
- 10. Pharma retail “The biggest change we see today is the movement towards category management. Pharmacists realize their competitive position is volatile and under attack.” (retaildetail.eu, 2011) Starts with category management …
- 11. 2011 IN 2010 OUT What’s Next?
- 12. TIPS & TRICKS
- 13. #1 Get inspired by Trend Blends
- 14. #2 Go STUMBLE
- 15. #3 Check the trend references
- 16. #4 Friend, Follow & Share People choose their own trend. (Power to the people, Insites Consulting)
- 17. #5 Wander more & open your eyes
- 18. #6 Read weird books
- 19. Enjoy surfing the last waves !
- 20. “Trends are useless unless they make our live better in some way. So don’t get taken in. No matter how many people are talking about the hot trend, unless it is creating true value by solving real problems, it will die out soon enough.” Greg Satell, DigitalTonto Via Twitter: #lifelessons