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@PrettyAgile #TribalUnity
@PrettyAgile
Em Campbell-Pretty
Agile Denver
27th October 2016
#TribalUnity
The Heart of Scaling Agile
@PrettyAgile #TribalUnity
“Birds flock, fish school, people tribe.”
- David Logan
@PrettyAgile #TribalUnity
@PrettyAgile #TribalUnity
Stage 1:
Life
sucks!
Stage 2:
My life
sucks!
Stage 3:
I’m
great!
Stage 4:
We’re
great!
Stage 5:
Life’s
great!
5 STAGES OF TRIBAL CULTURE
Source: Tribal Leadership by David Logan
“What makes some tribes more effective than others
is culture.” - David Logan
@PrettyAgile #TribalUnity
@PrettyAgile #TribalUnity
FAST FORWARD….
@PrettyAgile #TribalUnity
@PrettyAgile #TribalUnity
A tribe is a group of people connected
to one another, connected to a leader
and connected to an idea.
- Seth Godin
@PrettyAgile #TribalUnity
A tribe is a group of people
connected to one another, connected
to a leader and connected to an idea.
- Seth Godin
@PrettyAgile #TribalUnity
CREATE A SHARED IDENTITY…
@PrettyAgile #TribalUnity
AND SHARED EXPERIENCES
@PrettyAgile #TribalUnity
WITH A DAILY COCKTAIL HOUR
Example Run Sheet
9:00am Leadership Sync
9:15am Core Team Stand Ups
9:30am Tribe Sync
9:45am Support Team Stand Ups
@PrettyAgile #TribalUnity
AND CHAPTERS TO GLUE THE TRIBE TOGETHER
@PrettyAgile #TribalUnity
THEN CELEBRATE AS A TRIBE (NOT A TEAM)
@PrettyAgile #TribalUnity
A tribe is a group of people
connected to one another, connected
to a leader and connected to an idea.
- Seth Godin
@PrettyAgile #TribalUnity
CONNECT AT THE GEMBA …
@PrettyAgile #TribalUnity
USE WHAT YOU LEARN TO SERVE THE TRIBE
@PrettyAgile #TribalUnity
SHOW YOUR VULNERABILITY
“Vulnerability is the last thing I
want you to see in me, and the
first thing I look for in you.”
Brené Brown
@PrettyAgile #TribalUnity
@PrettyAgile #TribalUnity
@PrettyAgile #TribalUnity
A tribe is a group of people
connected to one another, connected
to a leader and connected to an idea.
- Seth Godin
@PrettyAgile #TribalUnity
@PrettyAgile #TribalUnity
World Leaders
in Agile Data
Warehousing
@PrettyAgile #TribalUnity
Employee NPS data makes the people side of the business far more
transparent and subject to learning and experimentation.
- Fred Reichheld, The Ultimate Question 2.0
SUSTAIN TRIBAL UNITY BY QUANTIFYING CULTURE
On a scale from 0 to 10, how likely are you to recommend
working in ______ to a friend or colleague? Why?
@PrettyAgile #TribalUnity
ENGAGING MANAGEMENT IN TRIBAL UNITY
@PrettyAgile #TribalUnity
I don’t assume what worked for me will work
for you, but I do want to inspire you as you
contemplate what and intentional culture of
joy could look like in your world.
- Richard Sheridan, Joy Inc.
@PrettyAgile #TribalUnity
Time for you to
create your tribe!
@PrettyAgile #TribalUnity
@PrettyAgile #TribalUnity
• Left sleeve – is for your Tribe name & logo
• Right sleeve – is for you team name & logo
TEAM & TRIBE IDENTITY
@PrettyAgile #TribalUnity
• Collect as many autographs as you can from
your new tribe on the back of your t-shirt
• Continue collecting autographs throughout the
evening; you are a tribe!
CONTINUOUS EXERCISE - AUTOGRAPHS
Em Campbell-Pretty
Partner, Context Matters
@PrettyAgile
www.prettyagile.com
au.linkedin.com/in/ejcampbellpretty/
em@contextmatters.com.au
WANT TO KNOW MORE?
http://amzn.to/2ewN1E9
@PrettyAgile #TribalUnity

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Tribal Unity Book Launch @ Agile Denver, 27th October 2016