Developing relevant programmes for young professionals
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Millennials are less likely to join membership organizations than older generations. While they cite the same top reasons for joining as older members, such as networking and quality content, the importance of these reasons is weaker for Millennials. Millennials renew memberships when they feel a sense of community connection. Non-members do not join due to never being invited. Millennials are less engaged with organizations than older members by attending fewer events and reading publications less frequently. All generations highly value peer-reviewed journals, but non-member Millennials prefer continuing education resources more. Younger generations want greater engagement from organizations and have lower satisfaction levels the newer the generation.
Developing relevant programmes for young professionals
- 1. HOST SPONSORS #ACIE15 ORGANISED BY Strategic Market Analysis Manager Developing relevant programmes for young professionals TRINA CODY The Physiological Society © Associations Network 2015
- 2. What do young members want?Trina Cody Wiley @tcody84
- 6. Why we undertook this project Understand what members value from societies and associations Help our society partners develop their strategies for information and education products and services
- 7. Goals And Methods Methodology Question Format Limitations
- 8. 170+ Countries Highly Educated Place of work 75 Research disciplines 10+ years work experience 4 Generations 13,929 Responses About the Respondents
- 9. Generation XBaby Boomers Born 1965 - 1980 Represent 35% of total respondents Millennials Born 1980 – 2000 Represent 31% of total respondents Silent Generation Born 1900 - 1945 Represent 3% of total respondents Born 1945 - 1965 Represent 31% of total respondents The Four Generations
- 10. 43%of Millennials do not join membership organizations ?
- 11. 43%of Millennials do not join membership organizations
- 12. 82% 83% 73% 48% 16% 15% 23% 43% 8% Silent Generation Baby Boomers Generation X Millennials Members Nonmembers Unsure
- 13. Millennials join for the same reasons as older generations…
- 14. Prestige of the organization 3 Networking Opportunities 4 Value of Membership Benefits to Me 5 Quality of research-based content 1 Required to attend conference 2 Ranked Reasons for Joining
- 15. …but the strength of those reasons is weakening. 2.05 2.55 2.57 2.6 2.83 2.94 2.99 3.03 3.03 3.55 3.61 Quality of research- based content Required to attend conference/ annual meeting Prestige of organization in you field Networking opportunities Value of membership benefits to me Required certification for career Recommendation from a colleague or mentor Great Reputation Required to submit paper to publication Representation within my region Number of membership benefits Silent Generation Baby Boomers Generation X Millennials
- 16. Millennials renew because they feel connected to the community…
- 17. …and do not join because they have never been invited. 5% 2% 3% 16% 8% 8% 10% 21% 10% 11% 12% 26% 14% 15% 21% 23% It never occurred to me to join one I don't know what is available in my field I've never been invited to join The cost is too high Millennials Generation X Baby Boomers Silent Generation “The cost is too high” “I’ve never been invited” “I don’t know what’s available” “It never occurred to me”
- 19. …but less so than older generations. 65% 53% 45% 40% 31% 30% 25% 25% Actively read association's publication(s) Attended annual meeting/trade show Attended regional or sectional event(s) Visited members-only section of website Participated in association's public social media network(s) Voted in association's elections Attended webinar(s) Participated in Young Professional program Silent Generation Baby Boomers Generation X Millennials
- 20. Members from all generations value the peer-reviewed journal…Quality Ease Impact25% 30% 33%
- 21. 16% 38% 7% 5% 5% 8% 7% 5% 3% 2% 25% 25% 8% 7% 7% 5% 6% 6% 4% Peer-reviewed journal Continuing education Magazine Standards and reference guides In-person event(s) Expert advice Leadership experience Career resources Outreach program Online presentations Non-members Members …but nonmember Millennials value continuing education more.
- 22. Millennials want more engagement… 5% 5% 6% 7% 18% 27% 30% 31% Silent Generation Baby Boomers Generation X Millennials Far too Little Engagement Too Little Engagement
- 23. 79% 78% 68% 66% Silent Generation Baby Boomers Generation X Millennials Satisfied …and satisfaction is high, but declines with each generation.
- 24. 1 2 3 4 5 6 43% of Millennials do not join membership organizations Millennials join for the same reasons as the older generations but the strength of those reasons is weakening. Millennials renew because they feel connected to the community and do not join because they have never been invited. Millennials actively read their organization’s publications but less so than older generations. Members from all generations value the peer-reviewed journal but nonmember Millennials value continuing education more. Generation X and Millennials want more engagement and satisfaction is high, but declines with each generation.
- 25. Coming Soon… Thank you Trina Cody Manager, Strategic Market Analysis Wiley tcody@wiley.com @tcody84
- 26. HOST SPONSORS #ACIE15 ORGANISED BY www.associationscongress.com www.associationsnetwork.org