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1
Turn your API into a Product
Return of experience
#ParisAPI
23 November 2016
Arnaud Breton
Head of API and Developers
Relations
Who am I?
22
Formal front-end lead
developer @ Mention

CTO and co-founder of
UniShared / VideoNot.es
(Imagine K12 Alumni)

Endorphin addict
@arnaud_breton
Turn your API into a Product - Paris API talk, Nov 22, 2016
Turn your API into a Product - Paris API talk, Nov 22, 2016
Once upon a time…
Be hAPI!
… It’s also the beginning of your journey
Pillars of a strong API Product

It’s not only about the best application
“We aim for the best Developer Experience"
Integrate
Everyone doesn’t code in PHP
or Go.. nor want to spend time
connecting your API with 3rd
parties
88
Document
Guide developers in their first
steps and to implement key
scenarios.
Support / Community
Let your customers know that
they’re not alone, a community
is here to support them!
9
10
11
12
Build a strong community
Be accessible
Be where your users are,
be reactive
Encourage contributions
Easy to contribute, reward
1313
Showcase your customers
Tell the story of your happy customers
Share updates
Show how your product is
moving, where you go
Go out!
Meet with people,
understand their challenges
14
The Mallet API Team
Product Managers
Listening to the market,
users and giving global
product directions
Developers
Building a top class product:
reliable, performant, secure,
scalable
1515
QA
The Production
Gatekeepers
Dev. Evangelists
Making sure all
developers send their
email with Mailjet! Ecosystem Lead Dev.
Integrate with the best
Customer Success
Guiding you to the
success!
Project Managers
Making all our great ideas concrete
What’s next for us?
Publish content
You have more stories to
tell than you think!
1616
Improve our API
A Product is a living thing.
Remember one rule: be
backward-compatible!
Grow your ecosystem
Play with the best
17
Join us online @mailjetdev
Promocode: PARIS11

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Turn your API into a Product - Paris API talk, Nov 22, 2016

  • 1. 1 Turn your API into a Product Return of experience #ParisAPI 23 November 2016
  • 2. Arnaud Breton Head of API and Developers Relations Who am I? 22 Formal front-end lead developer @ Mention
 CTO and co-founder of UniShared / VideoNot.es (Imagine K12 Alumni)
 Endorphin addict @arnaud_breton
  • 5. Once upon a time…
  • 7. … It’s also the beginning of your journey
  • 8. Pillars of a strong API Product
 It’s not only about the best application “We aim for the best Developer Experience" Integrate Everyone doesn’t code in PHP or Go.. nor want to spend time connecting your API with 3rd parties 88 Document Guide developers in their first steps and to implement key scenarios. Support / Community Let your customers know that they’re not alone, a community is here to support them!
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. Build a strong community Be accessible Be where your users are, be reactive Encourage contributions Easy to contribute, reward 1313 Showcase your customers Tell the story of your happy customers Share updates Show how your product is moving, where you go Go out! Meet with people, understand their challenges
  • 14. 14
  • 15. The Mallet API Team Product Managers Listening to the market, users and giving global product directions Developers Building a top class product: reliable, performant, secure, scalable 1515 QA The Production Gatekeepers Dev. Evangelists Making sure all developers send their email with Mailjet! Ecosystem Lead Dev. Integrate with the best Customer Success Guiding you to the success! Project Managers Making all our great ideas concrete
  • 16. What’s next for us? Publish content You have more stories to tell than you think! 1616 Improve our API A Product is a living thing. Remember one rule: be backward-compatible! Grow your ecosystem Play with the best
  • 17. 17 Join us online @mailjetdev Promocode: PARIS11