TweetUp presentation
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SCC uses various social media platforms like Facebook, Twitter, LinkedIn, blogs and YouTube to share information about the college with current and prospective students, faculty, staff and the community. The goals are to increase student retention and recruitment through engagement. Facebook is used to promote events, share emergency updates and information, and allow students to ask questions. Twitter also shares updates and builds community relationships. A LinkedIn page helps improve the alumni database. Blogs give outsiders an inside look at SCC through student, faculty and staff stories. SCC is looking to expand their use of social media further through video, Foursquare and Google Plus.
TweetUp presentation
- 3. Why are we on those sites? Because of YOU! Students Faculty Staff Community members We want to be where YOU are.
- 4. Our mission and goals Mission: We share the SCC story and the advance the college’s brand. Goals: Retention and engagement of current students Recruitment of prospective student Disseminate information to the public How do we accomplish these goals? Through social media!
- 5. Facebook www.facebook.com/stchas 3,793 fans Started in 2009 Reached 1,000 fans through laptop giveaway contest
- 6. Why SCC uses Facebook Promote events Disseminate emergency information Class cancellations Update the campus/community on important news Post important financial aid and registration information and deadlines Find student testimonials Build relationships with community business and organizations Provide a place for students to ask questions
- 9. Twitter www.twitter.com/scc_stcharlescc 1,336 followers Also started in 2009
- 10. Why SCC uses Twitter Similar to Facebook postings Focus more on building community relationships and the media
- 12. LinkedIn Work in progress 42 members Looking to improve alumni database
- 13. Blogs www.stchas.edu/sccblogs Started in 2009 7 current SCC bloggers Features students, faculty and staff Always looking for new bloggers! Purpose: give “outsiders” an “inside look” at SCC
- 14. Blog guidelines
- 15. Blog statistics
- 16. YouTube www.youtube.com/stcharlescc Started in 2010 Work in progress 1,142 total views 15 uploads
- 17. Flickr www.flickr.com/stchas Joined 2011 Another way to share photos other than Facebook
- 18. What’s next? Video Foursquare Google Plus
- 19. We want to hear from YOU What do you think we should be doing? What do you like best about our social networks? What could we be doing to engage more people? How can we improve?