Twitter 101: A Beginner's Guide
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This document serves as a beginner’s guide to Twitter, covering its history, terminology, and benefits for businesses. Key highlights include how to get started, build an audience, and effective tweeting strategies. Additionally, it outlines best practices for engaging with users and improving brand visibility on the platform.
Twitter 101: A Beginner's Guide
- 1. Twitter 101 A Beginner’s Guide By: USA Benefits Group
- 2. Topics 1 Twitter 101: A Beginner’s Guide History of Twitter 2 Twitter Terminology 3 Twitter & Business 4 Getting Started 5 Building an Audience 6 The Art of Tweeting 7 Best Practices
- 3. History of Twitter 1 Twitter 101: A Beginner’s Guide
- 4. Twitter 101: A Beginner’s Guide History of Twitter • Founded in 2006 • Text message service • Simplicity in mind • Initially called ‘twttr’ • Goal: Bring people closer to their interests
- 5. Twitter 101: A Beginner’s Guide History of Twitter Who is it for? 982 million accounts 230M daily active users Nearly every country in the world Over 35 languages 76% login via mobile devices 500 million tweets sent per day
- 6. Twitter 101: A Beginner’s Guide History of Twitter Why Twitter? • 140-character limit • Real-time • Ease of joining conversations • Search capabilities
- 7. Twitter Terminology 2 Twitter 101: A Beginner’s Guide
- 8. Twitterer/Tweeter: A user of Twitter Twitter 101: A Beginner’s Guide Terminology
- 9. Twitterer/Tweeter: A user of Twitter Handle Your username (@usabg) Twitter 101: A Beginner’s Guide Terminology
- 10. Twitterer/Tweeter: A user of Twitter Handle Your username (@usabg) Followers People who have followed you Follow/Unfollow Subscribing or unsubscribing to a Twitter account Twitter 101: A Beginner’s Guide Terminology
- 11. Twitterer/Tweeter: A user of Twitter Handle Your username (@usabg) Followers People who have followed you Follow/Unfollow Subscribing or unsubscribing to a Twitter account Tweet (verb): The act of posting on Twitter Twitter 101: A Beginner’s Guide Terminology
- 12. Handle Your username (@usabg) Tweet (verb): The act of posting on Twitter Twitter 101: A Beginner’s Guide Terminology Twitterer/Tweeter: Anatomy of a Tweet 1. Hashtag: any word beginning with the # sign, used to organize conversations 2. Mention: used to bring a Tweet to someone’s attention 3. @reply: respond to a Tweet 4. Retweet: share someone else’s tweet with your followers 5. Links: automatically shortened to 19 characters A user of Twitter Followers People who have followed you Follow/Unfollow Subscribing or unsubscribing to a Twitter account Tweet (noun): A message posted on Twitter
- 13. Twitter 101: A Beginner’s Guide Terminology Message A private message between you and another user, starting with DM
- 14. Twitter 101: A Beginner’s Guide Terminology Message A private message between you and another user, starting with DM Timeline A list of real-time tweets from the users you are following
- 15. Twitter 101: A Beginner’s Guide Terminology Message A private message between you and another user, starting with DM Timeline A list of real-time tweets from the users you are following Notifications News about your Twitter account
- 16. Twitter 101: A Beginner’s Guide Terminology Message A private message between you and another user, starting with DM Timeline A list of real-time tweets from the users you are following Notifications News about your Twitter account Discover What’s happening now, tailored to you
- 17. Twitter & Business 3 Twitter 101: A Beginner’s Guide
- 18. Twitter 101: A Beginner’s Guide Twitter & Business Benefits for Businesses • Connect with current and potential customers o 49% of active users follow companies or brands o Twitter users are 3x more likely to follow brands than Facebook users
- 19. Twitter 101: A Beginner’s Guide Twitter & Business Benefits for Businesses • Users want to hear from businesses o 67% of users are far more likely to buy from brands they follow on Twitter o 42% of Twitter users say they use Twitter to learn about products and services
- 20. Twitter 101: A Beginner’s Guide Twitter & Business Benefits for Businesses • Build Your Brand o Stand out in the industry o Become an expert o Improve reputation o Showcase yourself
- 21. Twitter 101: A Beginner’s Guide Twitter & Business Benefits for Businesses • Start right away! o Create an account o Follow o Listen o Tweet
- 22. Getting Started 4 Twitter 101: A Beginner’s Guide
- 23. Twitter 101: A Beginner’s Guide Getting Started Choosing a Handle • Personal – More one-to-one with people you know, not businesses. Share personal stories, thoughts, etc. • Business – Focus on connecting with other businesses and clients ONLY. • Both – Keep personal tweets “private.” Keep work tweets “professional.” • Combination – Put it all out there and let people unfollow you if they desire.
- 24. Twitter 101: A Beginner’s Guide Getting Started Sign up • twitter.com/signup • Follow the walkthrough • Add followers • Find people you know
- 25. Twitter 101: A Beginner’s Guide Getting Started Sign up • twitter.com/signup • Follow the walkthrough • Add followers • Find people you know • Upload picture • Fill in Bio
- 26. Twitter 101: A Beginner’s Guide Getting Started Sign up • Confirm Email Address • Add Cover Photo • Let others know you joined Twitter! • Add icon and link to email signature and website
- 27. Building an Audience 5 Twitter 101: A Beginner’s Guide
- 28. Twitter 101: A Beginner’s Guide Build an Audience Who to Follow • Friends/Family • Clients • Local Businesses • Carriers • Industry Leaders • Media Outlets
- 29. Twitter 101: A Beginner’s Guide Build an Audience Finding People • Import email contacts • search.twitter.com • Related hashtags/keywords • Local hashtags • Your name
- 30. Twitter 101: A Beginner’s Guide Build an Audience Finding People • Import email contacts • search.twitter.com • Related hashtags/keywords • Local hashtags • Your name • Add to Lists
- 31. Twitter 101: A Beginner’s Guide Build an Audience Finding People • Import email contacts • search.twitter.com • Related hashtags/keywords • Local hashtags • Your name • Add to Lists
- 32. The Art of Tweeting 6 Twitter 101: A Beginner’s Guide
- 33. Twitter 101: A Beginner’s Guide Art of Tweeting The Perfect Tweet • Interesting
- 34. Twitter 101: A Beginner’s Guide Art of Tweeting The Perfect Tweet • Interesting • Readable
- 35. Twitter 101: A Beginner’s Guide Art of Tweeting The Perfect Tweet • Interesting • Readable • Compelling
- 36. Twitter 101: A Beginner’s Guide Art of Tweeting The Perfect Tweet • Interesting • Readable • Compelling • Built to be retweeted
- 37. Best Practices 7 Twitter 101: A Beginner’s Guide
- 38. Twitter 101: A Beginner’s Guide Best Practices Strategy • Listen First
- 39. Twitter 101: A Beginner’s Guide Best Practices Strategy • Listen First • Be Yourself • Be Unique • Be Timely
- 40. Twitter 101: A Beginner’s Guide Best Practices Strategy • Listen First • Be Yourself • Be Unique • Be Timely • Analytics
- 41. Twitter 101: A Beginner’s Guide Best Practices Strategy • Listen First • Be Yourself • Be Unique • Be Timely • Analytics • Stay in the conversation
- 42. Twitter 101: A Beginner’s Guide Best Practices Resources • http://business.twitter.com • http://media.twitter.com • http://mashable.com/guidebook/twitter • http://moz.com/blog/category/social-media • https://library.hubspot.com/
- 43. Questions? Twitter 101: A Beginner’s Guide