Twitter for the HR Professional: How to Use it and Why You Should.
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The document provides a comprehensive guide on using Twitter to enhance an HR career, emphasizing the platform's significance for professional networking and communication. It includes steps for setting up a Twitter account, tips for creating an engaging profile, and best practices for engaging with the HR community. Additionally, it highlights strategies for job searching and building a personal brand within the HR field using Twitter.
![Additional Uses of Twitter on the Job
Seek Peer Advice and Review
Identify Local, National and Virtual Events
Access Surveys, Research and Benchmarks
Promote Corporate Social Responsibility/Philanthropy
Enjoy Free [Everything]!
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Twitter for the HR Professional: How to Use it and Why You Should.
- 1. HR Transition Group Wednesday, October 22, 2014
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- 3. 3 Getting Started Understanding the Lingo Etiquette, Engagement and Best Practices Using Twitter to Enhance Your HR Career Using Twitter on the Job
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- 5. “Embracing Social Media isn’t just a bit of fun, it’s a vital way to communicate, keep your ear to the ground and improve your business.” ~ Sir Richard Branson 5
- 6. Twitter Stats You Should Know About 1 billion users – 10th highest world population 500 million “tweets” per day 2.1 billion search queries per day Fastest growing demographic: 54 – 65 76% of active Twitter uses access via mobile device 6
- 8. So What Is Twitter? Community and Conversation A “micro-blogging” platform Limited to 140 characters 8 “What we have to do is deliver to people the best and freshest most relevant information possible. We think of Twitter not as a social network, but it's an information network. It tells people what they care about as it is happening in the world.” ~ Evan Williams, Co- Founder
- 9. Setting Up Your Account Step 1: Point your browser to www.twitter.com Download the Twitter App on your phone Step 2: Click on “Sign Up” Step 3: Complete the four questions: “Full Name”: This is your real name and it is searchable and visible. “Email”: Is private but can also be searchable “User Name”: This is the name people will use to follow you. Keep it short. “Password”: Private and of your choosing. Step 4: Click on “Sign Up” 9
- 10. Your Profile Photo: Upload a professional looking headshot or avatar Logo for business owners Header: Similar to your Facebook header (background) Upload your own photo Websites with sized photos: Twitrcovers.com Twitterbackgroundsgallery.com 10
- 11. Your Profile Name: The “full name” you entered upon registration Can be anything you’d like it to be Location: Helps to build a sense of localization and community Web: The primary non-Twitter destination of your choice Often includes websites, blogs, LinkedIn profiles, etc. 11
- 12. Your Profile Bio: You have 160 characters to include anything you’d like. Think of this as your Twitter resume Protect Your Tweets: Not recommended No one can follow you without your approval and can’t read your tweets without following you 12
- 14. Remember – It’s About Community, Conversation and Relationships Be Authentic There is only one you so let yourself shine Attempt to achieve a balance between the personal and professional Like email, tweets can be misinterpreted without context If you wouldn’t say it to someone’s face, don’t say it on Twitter Minimize automation – automatic DMs and too much scheduling Followers Follow back is nice but not required Set a balance of following to follower ratio Don’t be afraid to “unfollow” If someone follows you AND you follow them back – thank them through Reply or DM. They will see everything you tweet (so keep that in mind) 14
- 15. Common Etiquette Retweets If one of your tweets is “RTed”, try and thank those people publicly Feel free to add color commentary to the RT Without comment this is your implied endorsement of that user and their thoughts or content Try and lift one another up to the benefit of the community 15
- 16. Common Etiquette Add Value Think about your audience Tweet more than just headlines, quotes and links Don’t overuse #hashtags Take It Offline Remember your tweets are visible Use Direct Messages when it becomes a lengthy conversation Reach out to just one person a week and request a chat Locate fellow HR pros in your area 16
- 18. Best Practices – Time Management Focus Your Followers Favorites Use to mark tweets you want to go back to Lists Organize Followers by Criteria If clicked on, only shows the tweets for those users You can follow the lists of others – others can follow yours 18
- 20. Using Twitter to Enhance Your HR Career Grow your network – follow HR Experts, Thought Leaders, Analysts and Trendsetters 20
- 21. 21 Leadtail Research - HR Executives on Twitter Q1 - 2013
- 22. Using Twitter to Enhance Your HR Career Gain Credibility and Build Your HR Brand 22
- 23. Using Twitter to Enhance Your HR Career Land Your Next HR Job Post messages about your search Search key words such as your title, profession, industry Follow/Engage with Companies you want to work for; follow their job tweets Use Twitter job boards Gather Information About Your New Company or Those You Want to Work For Twitter Search Culture, Products, Jobs 23
- 24. Using Twitter to Enhance Your HR Career Land Your Next HR Job Cont. As with LinkedIn, be a thought leader: post articles, “Favorite” tweets, RT (Return Tweet), RT with or just comment on the twitter discussion/post. Link your Twitter Profile to Your LinkedIn Page for automatic tweets whenever you post on LinkedIn. Follow Hiring Managers and other KEY Staff at companies you want to work for and/or are applying to. Engage with them. Job Search Twitter Tips These are many of the same tactics used in traditional job searches only adapted for Social Media. Think of and utilize Twitter as you do LinkedIn. Be sure to Thank those who help via “DM” (Direct Message) 24
- 25. Using Twitter to Enhance Your HR Career Reinforce Your Professional HR Image Create a focused, targeted profile Claim your twitter handle Upload a professional head shot & create a custom header Link your personal website or LinkedIn profile 25
- 26. Using Twitter to Enhance Your HR Career Stay Updated on HR Conferences Organizations like SHRM use twitter to provide updates If you can’t attend – use the conference #hashtag to follow the Live Tweeting: 26
- 28. Recruiting 28
- 29. Recruiting 29
- 30. Branding – Build and Monitor 30
- 31. Stay Current on Government & Legislative Changes 31
- 32. 2.1 Billion Searches Per Day 32
- 33. Communities of Interest - Twitter Chats/Twitter Feeds #HireFriday 33
- 34. Communities of Interest - Twitter Chats/Twitter Feeds Your Own Company Chat/Twitter Feed Training Program Reinforcement Benefit Announcements Emergency notifications 34
- 35. 35 Monitor Vendors and Consultants
- 36. Additional Uses of Twitter on the Job Seek Peer Advice and Review Identify Local, National and Virtual Events Access Surveys, Research and Benchmarks Promote Corporate Social Responsibility/Philanthropy Enjoy Free [Everything]! 36
- 37. 37 Janet A. Hoffmann President, HR Aligned Design 917-756-9560 janet@hraligneddesign.com @hraligneddesign www.hraligneddesign.com Stuart Friedman HR Director, CW Publishing 917-208.4537 stuartmfriedman@gmail.com @HR_STU
Editor's Notes
- #3: Intro Why we got on twitter HOW many people are on twitter HOW many people are active on twitter How many people are using twitter for professional job related reasons?
- #6: Whether you use Social Media personally or professionally – it is impacting the workplace, the workforce and has become a competitive edge for business. People buy products and services based on the recommendations of others – recommendations on companies to work for and managers to work for are rapidly following. Social media is not only creating a new skill set ,it is raising the importance of other leadership skills: Collaboration Traditional communication in companies has a hierarchy and structure; social media communication is up and down, across and diagonally. It brings down silos and encourages collaboration. Relationship Building and Trust Employees have always valued relationships and trust. Social Media is raising the expectation on transparency and authenticity. Learning Agility Technology changes so fast we need; we are forced to stay abreast of new trends to stay competitive. Ability to work globally/remotely The workplace is flat – social media is both driving this and supporting this. We will need to be adapt at the tools being used to remain relevant. It is a driving force between companies who are successful and who are not, and it is a force behind the success of individuals and their ability to maintain their competitive edge.
- #10: Screen shots of phone set up
- #15: Make more succienct
- #21: Find relevant people to follow – people that matter to you and you want to establish a relationship with. Twitter is like the first handshake at a party. Tweet them, interact, ask questions, you will learn what they read, conferences they attend, blogs they follow. Ask to talk in person.
- #23: Twitter is about sharing information. Put our relevant information to your followers, helpful HR tips, links to HR articles, quotes. It is like having your own mini blog. It can be a great way to establish your expertise within your specialty. Your followers may retweet if they find it interesting and their followers may follow you. Dan Schawbel is a personal branding consultant. He is a good example of some who builds his own brand through twitter Don’t tweet information no one cares about I;e what you had for lunch.
- #24: If you’ve provided great information and have proven yourself as a thoughtful, intelligent person, your followers will be happy to extend a helping hand. A few re-tweets brings your profile a long way. Start to post questions about your job search. Something like, “Looking for new ways to connect with HR generalists in the Chicago area. Any suggestions?” Be sure to direct message a thank you to anyone who replies. In reality, these are the same tactics used in traditional job hunting, just magnified.. Don’t forget to thank those that help you!
- #25: If you’ve provided great information and have proven yourself as a thoughtful, intelligent person, your followers will be happy to extend a helping hand. A few re-tweets brings your profile a long way. Start to post questions about your job search. Something like, “Looking for new ways to connect with HR generalists in the Chicago area. Any suggestions?” Be sure to direct message a thank you to anyone who replies. In reality, these are the same tactics used in traditional job hunting, just magnified.. Don’t forget to thank those that help you!
- #26: Many recruiters and hiring managers watch Twitter closely. You want to be sure your participation is professional in content, because anything that is in poor taste can rule you out, just as a consistently professional brand can rule you in. Here’s how you do that:
- #29: Stats and Talking points – maybe another slide
- #30: Stats and Talking points – maybe another slide