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- 2. A Little bit about Me When I bought my first car at the age of 17 (a Ford Mk.1 Escort in British racing green), the very first thing I did was take it all to pieces. I had to know how it worked. I had to know how to improve it. 35 years later, my attitude has not changed a bit. Changing the way in which design teams and clients think about production is my aim; helping them see opportunities rather than limitations. I joined my current employer Identica in 1999, and have since worked on over 2000 global production projects. From drinks packaging to aeroplane interiors, corporate branding to retail environments. I have produced premium products for many high profile clients*, and crucially, I have saved them money. After 35 years in the design industry, I have decided to work on a part-time basis for Identica, allowing me to work on my own projects. Exciting times! I admit to being unreasonably distressed when confronted with inferior or poorly thought out branding and packaging. My other passions are my family, cycling, healthy food and the great outdoors. * Including Pernod Ricard, Bacardi, Russian Standard, Britvic, Nike, Tesco, Post Office, Pizza Hut, Cinema City, Fat Face, Dockers, Aeroflot, Butlers, Ecozone, Wembley, Carlsberg, Pip Organic, Footlocker, Smirnov, Stolichnaya, Beluga, Which ……..
- 3. Case studies The following are just a few randomly picked projects from the 2000 plus that where fun to work on. some old and some new some for large established brands and some for start-ups
- 4. Amtech needed to standout in a busy DIY sector and look consistent across their huge range of products. With global suppliers for both manufacturing and packaging, consistency was an issue. • I used a simply repeatable colour palette • Produced colour tests and distributed a colour standard to all suppliers • Standardised the stocks used where possible • Create easy to understand master artwork files for each tool category • Created a simply master illustration style • Structual design for POS stands • Sourced new suppliers • Post project production consultancy
- 5. Pernod Ricard’s Ararat Armenian brandy needed to feel more premium but without increasing the cost of goods. With nine in the range from 3 year old to 50 year old it was a case of saving money at the lower end to spend at the top end. Designing 3 bottle shapes, 3 closures and 3 label shapes across the range of nine. • Producing all the structural drawings • Artwork and label cutter guides • Print testing and final print management. • Mock-ups and prototypes • Post project production consultancy
- 6. WOW Chia was an NPD idea from a team of guys wanting to get into the healthy drinks category using chia seeds. It was to be initially produced and launched in Germany and then in the UK. We needed to find find a cost effective solution taking into account logistics. • Sourcing contract filling and packing • Off the shelf bottles • Label Printers • Produced all artwork • Print testing and final print management. • Produced mock-ups and prototypes • On going production consultancy
- 7. Aloura was a start-up fashion brand needing support throughout the whole design and production process. • I sourced suppliers for all areas • Print testing and print management • Created all artwork files • Produced structural designs for bags and boxes • Produced mock-ups and prototypes • Post project production consultancy
- 8. My local Bromley cycling club of which I’m a member, had a rather out of date kit based on its mountain bike heritage. I could not help myself. With over 500 members and a large proportion of them roadies, it was time for a new brand and kit design. The brief from the committee was the name had to stay, the foot had to stay in some form and the club colours should feel similar. They wanted something that the kids, the more mature members and the professional racers would feel proud to wear. Plus a brand logo that could be used beyond the kit. I designed the new brand and kit. Then worked with Endura in Scotland to produce a large range of items for both summer and winter. The orders for the new kit have been amazing and the number of members are increasing. Yes the person in the picture trying to balance at a very slow speed, in order to achieve the shot is me, showing off the first samples of the summer kit.
- 9. We would take the latest Nike shoe campaign design, produce and deliver wall bays, in store graphics and window displays for over 300 Footlocker stores around Europe. With sometimes more than one campaign a month, over a 3 years period a total of 40 campaigns were delivered into Footlocker. • Structual Design • Manufacturing • Shipment • Installation • Artwork • Print management
- 10. Baltic Beer Russians No1 beer, part of the Carlsberg Group had just invested in state of the art equipment. With a range of 9 beers, they needed 3 new bottle designs one for each category, to compete with imported beers, save on glass, save on breakages and run down the same line without the need for change parts. I loved this challenge and achieved on all counts. • Mock-ups and prototypes • Bottle testing • Production consultancy • Producing all the structural drawings • Artwork and label cutter guides • Print testing and final print management.
- 11. MIGHTY MAC Mac a South African with a larger than life personality hand made high quality biltong. He needed a simple packaging solution that could be ordered in small batches and be hand finished. This lovely design using a illustration of Mac himself was created. To keep costs to an absolute minimum • The biltong was hand vacuum packed to a foil board which then simply slotted into the gate folded outer. • The outer was hand printed on a proofing press in two colours and the green stork to the chilli ticked in with a pen. • Garden string was use as the tie around the apron to hold everything together. A lovely example of a low cost small batch solution.
- 12. Some more brands I have worked with combing design and production to great effect.
- 13. Services Production Advice Production Training Brand & Packaging Artwork Water Colour Illustration Studio Packaging Photography Retouching Graphic Design Packaging Structual Design Art Directing Print Testing Print Management Model making and mock-ups Production Audit Production Consultancy
- 14. if you need a safe pair of hands I would love to help Trevor Willis 07736 739777 trevor.willis.design@icloud.com