Tyler Johnson TEM431 Observation Lab Presentation
- 2. Nordstrom Rack ● Visited around 4:30 PM, generally visit a few times a year. ● Store fairly busy, all cash registers being operated. ● Clearly had heavy traffic, many of clothes have been shuffled through ● Top 40 music in the background, drowns out any conversational noise. ● Men’s section significantly smaller than women’s section, as usual limited selection of larger sizes. ● Attendants friendly, but mostly occupied either with customers, or with different tasks.
- 4. The Container Store ● Visited around 5:00 PM, immediately greeted upon entry by sales representative. ● 3-4 employees, 2 at register, others helping customers. ● Top 40 music playing, drowns out any sort of conversation. Store fairly empty. ● Store very clean and organized.
- 6. Whole Foods ● Visited around 5:30 PM, store very busy. ● Could hear the AC, some conversational noise. Music was audible more so in some areas than others. ● Store was cleaner than most grocery stores. ● Large windows helped provide natural light, but made it difficult to take pictures from certain angles. ● Only had interaction with cashier.
- 7. Whole Foods
- 8. Best Buy ● Visited around 6:00, immediately greeted upon entry by security at door. ● Noticable changes since last visit. ○ Extremely limited library or CDs, videos, and video games compared to 5-10 years ago. ○ Emphasis placed on advertising home appliances and electronics. ● Top 40 music drowns out any conversational background noise. ● Asked if I needed assistance by numerous sales representatives while observing. ● Upon leaving, security guard cracked joke that I was leaving empty handed.
- 9. Best Buy
- 10. Half Priced Books ● Visited around 6:45 PM ● Greeted upon entry ● Jazz music and oldies played in the background ● Could smell the old books, only 1-2 other people in store. ● Large selection of books, great for finding novels, but not helpful for any new releases.
- 12. Pizza on 40th ● Visited around 7:30 PM, regular patron at neighborhood location. ● Greeted by cashier and kitchen staff, cashier already knew my order. ● Spanish soccer game on TV, covered up most noise inside. ● 5-10 other patrons placed order or picked up food while I waited. ● Could smell the food, kitchen is visible.
- 13. Pizza on 40th
- 14. Observations ● Certain stores had more friendly staff than others. ● All stores generally clean in appearance. ● All stores open when visited, maintain regular retail hours. ● Music was loud enough to drown out background noise in most locations, the exception being Whole Foods, which also had the most patrons and traffic. ● Majority of stores visited had open floor plans or it was easy to navigate through aisles, and larger retail outlets had high ceilings. ● Each store fulfilled a specific need from a retail standpoint.