Type Speaking
Download as PPTX, PDF1 like134 views
The document discusses how typography and typefaces can influence readability and convey personality and tone. It recommends limiting the number of typefaces used, choosing typefaces appropriately based on content, and coordinating choices between reporters, copy editors, and designers. Examples are given of how typefaces can frame content and influence perceptions of a newspaper's intended audience. Resources for identifying typefaces are also provided.
Type Speaking
- 1. Type Speaking Taking care of the facial expression of your publications Qingjiang Yao, Ph.D. Department of Communication Studies, FHSU
- 2. The Power of Type Influencing Readability
- 3. Showing personality – which doctor do you trust more? Why?
- 4. What type of city is this newspaper published in? The City Daily The City Daily The City Daily The City Daily The City Daily
- 6. A Little Bit Theory--Framing Everything is framed Journalism major framing devices: sources, wording, typography… Why type speaks more effectively?– it is unexpected
- 7. Learn to Use Type Typefaces
- 9. Study Other Newspaper’s Typography www.identifont.com can help you to find out the fonts
- 10. Final Suggestions Limit the number of typefaces Restrain from tempting to use fancy typefaces Use serif and sans serif type appropriately Choosing typefaces that reflect the mood or quality of the product (coordinate reporter, copy editors, and page designers)