Types of website
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The document discusses different types of websites, including interactive, static, responsive, mobile, personal, blog, information, e-commerce, brand/business, and small local business websites. It provides examples of common features and purposes of each type. Personal websites typically contain many photos and personal insights. Blog websites may include endorsements, events, and calls to action. Information websites emphasize easy navigation, searches, and user-generated content. E-commerce sites focus on products, prices, purchases, and customer service. Brand/business and small local business websites aim to promote their brand through mobile-friendliness and marketing strategies.
Types of website
- 2. Key Words • Interactive – the user can interact with the site and it changes accordingly • Static – the user just looks at the site for information • Responsive – sites that are designed to change depending on the platform the viewer is using • Mobile – sites designed specifically for mobile platforms such as tablets and smart phones • Purpose – what is the site meant to do? Sell, inform, improve brand awareness? • Layout – how the site is arranged or designed • Features – parts of a website that do specific things e.g. a banner or headline text, links or logo, meta tags • Landing Page – the page the viewer sees when they arrive at a site • Above the Fold – part of the site that is seen before scrolling • Search Engine Optimisation (SEO) – strategies used on the site to improve the listing on Search Engine Result Pages (SERPs) • Content – written copy that is carefully written to improve SEO for example the use of Ad Words • Meta Tags – snippets of information about the site that describe the page content, are not seen by the viewer but inform the search engine what is there. Can be used on image titles and content titles (Rather like this keywords list.)
- 3. Types of Website • Check out Wikipedia – it lists over 30 different types of website alphabetically • Two main types - static and interactive • Grouped these include: 1. Personal 2. Blogs 3. Information 4. Brand/Business 5. E-commerce 6. Small Local Business
- 4. Personal Websites Personal Photos Hand written signature First names Social Media Personalised Personal Endorsements Blog Typically: lots of photos and personal insights
- 5. Blog Websites Typically: •Not dissimilar from a personal website •but often they include endorsements •events/happenings •information about organisation or personal activities, •Reports •how to get involved, •calls to action. •Organisations viewpoints. •Oh yes, and regular blogs! Different Audiences Catered for Blog Volunteering and Events Calls to Action What is different between Zoella and the Girl Scouts?
- 6. Information Websites images informationNavigation index searches links yet more links more links Typically: •Easy navigation to information via text and links. •User centric •Search facility •Images •Responsive site •User-generated content – community based reference pages What are the pros and cons of such a site?
- 7. E-Commerce Websites new products/promotion price alternative similar products other products navigation/searches how to purchase Typically: •Easy navigation to a range of products. •Secure payment service •Personalisation – site “remembers “ what you bought – “People who bought this also bought” •Customer service (customer centric) •Marketing Mix –product, price, place, promotion shopping trolley – what you have bought so far
- 8. Brand /Business Websites Typically: •Mobile •Branding •Easy navigation to a range of products. •Customer service / customer concerns •Marketing Mix –product, price, place, promotion •Social media links •Gamification – promotions •Geotargeting – find your local one Brand/logo/colours Why no Prices? products promotion Place limited time offer
- 9. Small Local Business Websites first impressions: styling address Brand/logo/colours opening timesphoto carousel menu contact details what they do that makes them different? Typically: •Mobile •Branding •Customer service (customer centric) •Marketing Mix –product, price, place, promotion •Personalisation – reviews - coupons •Geotargeting – location of users