UAN presentation
- 2. Background ● Newly founded in 2005 ● Network as an answer to changing customer needs and market situations ● International networking more and more important for success- driven actions
- 3. Who we are Brand building of tomorrow. The United Agencies Network is the first network to bring together next-generation brand building and communication from key European markets. We help your brand stand out from the crowd by strategic brand building and sustainable communication approaches. Independent agencies for a multi-specialised network. We are independent marketing experts with a common vision, approach and quality standards and complimentary services to provide sustained cross-border brand experiences.
- 4. What you get International quality consistency. Working together with the top agencies throughout Europe we guarantee a high quality standard. The United Agencies Network is your partner to assure well orchestrated pan-European communication by mastering multi- cultural fluency respecting local market requirements. Simplicity and control. You can work with one or more network partners, but always with a lead team from your home country that facilitates communication.
- 5. Partner agencies ● Partners are owner-managed and independent agencies ● Top agencies within their regional markets ● Represented in more than 20 European cities ● Wide range of expertise in experiential marketing and brand communication ● Overall strategy of communication, integrated marketing and brand solutions
- 7. d-side group, Brussels ● Portfolio: event, brand & interactive experience, stand, sponsorships, venues management ● Key aspects: integration of many expertise all under one roof: event management, audio visual support, 3D & graphic design, decor & stand construction, interactive and web solutions, corporate merchandising & gifts, team building, coaching, incentives, venue management ● Most important clients: AB Inbev, Toyota & Lexus, Audi, Belgacom, Deloitte, Besin's, ECC, Medtronic, Merck, Carrefour, Kraft Foods ● Employees: 50
- 8. Fast Track, London ● Portfolio: Sports marketing / sponsorship with 40 clients, 100 sponsorships in 35 sports ● Key Aspects: Brand consulting, communications and events ● Most important clients: HSBC, GSK, UK Athletics ● Employees: 170
- 9. Le Public Système, Paris ● Portfolio: PR, events, digital marketing, trade fairs, promotion ● Key aspects: Luxury, Entertainment, Film festivals, Healthcare, IT ● Most important clients: Microsoft, Renault, PSA ● Employees: 515
- 10. +NineZero, Istanbul ● Portfolio: meetings, events, incentives, conferences, product launches ● Key aspects: know-how, creativity, location expertise ● Most important clients: BMW, VW, HSBC, SHELL, BAT ● Employees: 50
- 11. PS Communication, Stockholm, Copenhagen, Gothenburg, Malmoe, Oslo and Helsinki ● Portfolio: Event Marketing, Advertising, Action Marketing & Trade Marketing, Sponsorships, Web, PR, Film and Design ● Key aspects: Full service offer in B2B, B2C and B2E communication. ● Most important clients: Volvo, Ericsson, TeliaSonera, LG Electronics ● Employees: 150
- 12. Roth & Lorenz, Stuttgart ● Portfolio: consulting, events, PR, promotion, sponsoring ● Key aspects: integrated brand communication ● Most important clients: Coca-Cola, Mercedes-Benz, Procter & Gamble ● Employees: 90 + 100 freelancer (designers, technicians etc.) + 800 promotional staff
- 13. The Concept Power, Barcelona/Seville ● Portfolio: events, incentives, PR ● Key aspects: location research, luxury events ● Most important clients: Emirates, Mercedes-Benz, Prada ● Employees: 30
- 14. Set Up, Milan / Roma / Turin ● Portfolio: events & MICE, one to one & POS activities, action marketing and trade marketing, product launch, brand experience, sales & trade support, set up & production. ● Key aspects: customer engagement, field knowledge and coverage, integrated communication, brand respect, sustainable approach. ● Most important clients: Philip Morris, Würth, Telecom (TIM), Nespresso, Roche, Intesa Sanpaolo ● Employees: 85 + 1.000 promotional staff
- 15. Experiential communication throughout the world GE booth at the NBC Healthfair Heineken sponsorship Sony event series BMW New 3 Series d-side group Fast Track Le Public Système +NineZero Volvo Ocean Race Coca-Cola roadshow Laureus World Sport Awards Opening Olympics 2006 PS Communication Roth & Lorenz The Concept Power up!
- 16. Partnership ● Continuous correspondence with partners via e-mail and phone ● UAN meetings for identification of business potentials ● Centralised coordination of network via Roth & Lorenz, Yasmine Sailer ● Continuous collaboration on international projects