ZoomLYD - Soft Landing Program 2018
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ZoomLYD is a consulting firm with 15 years of experience in business development, coaching, and strategy in Europe, Brazil, and Latin America. They provide a soft landing program to help European companies enter the Brazilian market, consisting of 4 phases: market assessment, country management, sales program development, and market entry. Their program offers personalized support across a company's entire value chain using ZoomLYD's network of expert local partners.
ZoomLYD - Soft Landing Program 2018
- 1. by 2018 SOFT LANDING PROGRAM EUROPE LATAM
- 3. • 15 years experience in business development, coaching, business strategy, communication, pitching, country management, marketing consulting, qualitative & quantitatives studies, offline & online, in Europe, Brazil and LatAm • 40+ clients & brands worldwide, SMBs & multinationals, early & growth stages • Sectors : IT, education, retail, food, beauty & higiene, healthcare, electronics, appliances, packaging, energy, fashion, consulting, etc. • Public and private partners covering the entire value chain for business start-up and development in Europe and Brazil • Deep knowledge of the European and South American ecosystems • 2 companies: ZoomLab + LYD Brazil = ZoomLYD • Rio de Janeiro, São Paulo & Belo Horizonte ZoomLYD PRESENTATION
- 4. ZoomLYD 50+ CLIENTS & BRANDS
- 5. ZoomLYD 50+ CLIENTS & BRANDS
- 6. Jérôme Moles – Founder LYD BRASIL International Business Consultant ■ Senior Advisor in Brazilian Market Strategies for international start-ups – Lyd Brasil, CEO ■ Digital Consulting VP Awak’iT agency Key Accounts. Co-Founder L’Oréal, KEOLIS, GCEA, AIR LIQUIDE, TOTAL etc. ■ Business, communication and strategy advisor for Euratechnologies’ Start-ups CIV, DEMO DAYS, INCUBATOR ■ Consultant Business management Brazil for Stereograph since March 2013 ■ Designed Euratechnologies’ acceleration program ■ Administrator EASYPAY WEB BR (EasyFlirt brazilian subsidiary) Education ■ Stanford Entrepreneurship and Innovation 2012 program Linkedin: br.linkedin.com/in/jeromemoles/en François-Xavier Saint-Martin – Founder ZoomLab Brazil Marketing Consultant ■ Founder ZoomLab Pesquisa & Marketing in 2007 in Rio de Janeiro & São Paulo • Qualitative & quantitatives studies in Latin America • Clients SMBs & multinationals LatAm, Europe & US • Partnerships Harris Interactive (France) and Euromonitor International (UK, US) • Sectors: Digital, consulting, food, beauty & hygiene, electronics, appliances, packaging, energy, fashion, etc. ■ eProcurement/eAuction manager - PSA Peugeot Citroën & Marketplace Covisint - France, Brazil, Argentina ■ Product Manager Assistant - Coca-Cola - France ■ Auditor & Six Sigma Project Manager - General Electric - UK Education ■ NEOMA/Rouen Business School – France ■ MBA COPPEAD/UFRJ - Brazil LinkedIn: br.linkedin.com/in/francoisxaviersaintmartin/en ZoomLYD WHO WE ARE?
- 7. ZoomLYD OUR SOFT LANDING PROGRAM
- 8. MARKET ASSESSMENT 5 to 7 days non-presential 1 week roadshow in Brazil COUNTRY MANAGEMENT SALES PROGRAM & BUSINESS DEVELOPMENT 8 to 12 weeks in Brazil MARKET ENTRY 6 weeks non-presential 1 to 2 weeks roadshow(s) in Brazil 1 3 2 4 ZoomLYD Program: Europe <=> Brazil HOW IT WORKS ?
- 9. We provide a personalized follow-up on our clients’ entire value chain, based on the 4 phases of our program, with specific expertise focused on reducing frictions related to any business set- up and development This soft landing approach is based on our local partners network, short listed for their expertise and track record in their own sectors and knowledge of the ecosystem Our secret sauce: - We are entrepreneurs serving entrepreneurs - We have built a high added-value network of expert partners and mentors - We are fully business driven, permanently seeking for business development opportunities for our clients, at any stage of the program M&A FUNDRAISING LEGAL TAX TRADING & LOGISTICS OFFICE SPACES ACCOUNTING HR CREATION BUSINESS DEV MARKETING & PR/COM Ecosystem SOFT LANDING PROGRAM
- 10. ZoomLYD OUR PARTNERS, MENTORS & FRENCH CLUSTERS
- 11. ZoomLYD OUR PARTNERS & MENTORS IN EUROPE & LATAM CONSULTING & BUSINESS INSTITUTIONS EXPERTS EDUCATION ACCELERATORS LATAM MENTORS
- 12. EuraTechnologies in Lille, France ■ Created in 2006 ■ 1st French incubator/accelerator, Top 5 Europe ■ USA (SF & NYC), Dubaï, China, Brazil, France ■ 265 startups ■ 80.000 m², 600 events/60.000 visitors per year ■ 100+ M€ raised and 12.000 jobs created since 2009 ■ Lille-Stanford Innovation & Entrepreneurship program ■ www.euratechnologies.com Cap Digital in Paris, France ■ Created in 2006 ■ 1000+ members public/private sector: 850 SMBs, 58 large companies, 81 schools/universities/labs, 13 investors, etc. ■ Acceleration, coaching strategy, design, fundraising/VC Camp, fairs, roadshows, scale-up/assessment & market entry ■ R&D: 280 projects analysed per year, 140 labeled and 76 financed for a total of 1.2 Bi€ since 2006 (50% public) ■ European network: European Connected Health Alliance, European Innovation Institute (EIT Digital), New European Media platforme ■ www.capdigital.com ZoomLYD OUR MAIN PARTNERS CLUSTERS IN FRANCE
- 13. ZoomLYD CASES
- 14. ZoomLYD ENERGY EFFICIENCY / IoT / BIG DATA / DATA SCIENCE / AI Market Entry & Business Development ■ Market study energy sector ■ Model tropicalization (sales material, pricing, business model) ■ Led discussions with energy producers and distributors, ESCO (Energy Services Companies), institutions, local accelerators, competitors, accounting and law firms ■ Engaged large energy consumers (>1 M$/year) in several industries : Mining, Steel, Oil & Gas, Food & Beverages, Automotive, etc. ■ Contacts with C-level executives, CEO, CTO and top management Energy Efficiency, Sustainability, Production, Maintenance, Procurement, Sales ■ Participated in Energy Efficiency events ■ 3 roadshows with LatAm Business developer (Rio de Janeiro, São Paulo, Belo Horizonte) ■ Results: 4 POCs – several proposals – acquisition of a local consulting firm (ESCO) – Metron Brazil subsidiary set up Contact: Olivier Marty| LatAm BizDev | olivier.marty@metronlab.com
- 15. Assessment, Market Entry & Business Development ■ Market study Digital Workspace & Benchmark competition ■ Education sector’s specifics in Brazil: • Education franchising • Foundations • Integrated teaching systems ■ Engaged sector’s experts: • Education decision makers • Specialized technology integrators • Associations / foundations • Schools / Universities • Institutions ■ Recommandations & action plan ■ Partnerships with local edtech startups ■ Participated in major education events Contact: Olivier Vigneau| Co-Founder WSE | +33 6 08 18 65 35 | olivier.vigneau@web-education.net ZoomLYD EDTECH / LMS / PAAS / SAAS
- 16. ZoomLYD TAG MANAGEMENT / SAAS / MARKETING CAMPAIGNS Setup Commanders Act in Brazil ■ 3 roadshows organized in Rio de Janeiro & São Paulo ■ Sponsored eTail LatAm, annual eCommerce conference in São Paulo, with Top 200 retailers and solution providers - one-to-one meetings and workshops ■ Sales prospecting with pure players (top 100 Comscore Brazil) in several sectors (banking, telco, retail, classifieds, etc.) and local subsidiaries of 100+ current clients of Commanders Act ■ Meetings with publishers, advertisers, agencies, solution providers, partners and entrepreneurs (affiliation, re-targeting, web analytics, e-mailing, CRM, etc.) within 250+ current partners of Tag Commander ■ Brazilian C-level interlocutors, directors e-commerce, marketing, e-business, bizdev, consultants, integrators and IT teams ■ Feedbacks from other European entrepreneurs, startups and unicorns, on bizdev subjects, market, HR, legal, pricing models, sales cycles, local specifics, etc. ■ Adaptation of sales material, pricing model, terms of sale, BP ■ Edition, presentation and follow-up commercial offers, first deals closing, local representation and reporting Contact: Michael Froment | CEO Tag Commander | michael.froment@tagcommander.com TAG COMMANDER
- 17. ZoomLYD VISUAL CONTENT / SAAS / UGC / EVENTS & IN-STORE Assessment ■ Market study digital content and picture marketing in Brazil ■ Image usage & attitudes and specifics in Brazil ■ Benchmark brands’ digital engagement ■ POC identification ■ Action plan proposal ■ Domain www.headoo.com.br ■ Local activity set-up cost estimates ■ Experts’ interviews: Agencies, brands, Major events’ organizations and producers (Olympics Rio 2016) ■ Follow-up contacts and prospects Contact: Jean Dussetour| CEO Headoo | jean@headoo.com Market Entry ■ Model tropicalization (sales material, pricing, business model) ■ Main players’ interviews to fine tune market entry strategy ■ 5 days roadshow (Rio de Janeiro & São Paulo) ■ Results: 2 POCs – 5 proposals – 1 sales recruitment – Headoo Brazil activity start-up
- 18. ZoomLYD SMART-CITY / BIM MANAGEMENT / BIG DATA Business Development Stéréograph Brazil ■ Prospecting missions in Brazil organized for Chamber of Commerce and Industry of Lille (France) and Euratechnologies (1st French accelerator, TOP10 Europe), focusing on Stéréograph business opportunities ■ Tropicalisation of Stereograph’s model to adapt to local market ■ Local business development ■ Local projects management, interface with clients and production team in France ■ Long-term strategy strategy: start-up and development of local activities Contact: Manuel Gomes| CEO Stereograph | +33 6 82 44 54 78 | manuel@stereograph.fr ProjetoPrimaveraforGustavoPennaarquitetos
- 19. ZoomLYD PURE PLAYER / DATING / SAAS / AFFILIATION PROGRAMS Easyflirt local representation ■ Administration of the Brazilian establishment + partners legal representation ■ Interface between Easyflirt and local providers (accounting, tax, legal) ■ Management of Brazilian payment gateways et acquirers systems (choice, negotiation, setup support, day 2 day overviewing, reporting) ■ « Notas fiscais » (Brazilian legal invoice system) automation system choice & support ■ Local HR management (country manager recruitment) ■ Results: Invoicing x3 (from BR$ 20k => 60 BR$ monthly) Contact: Claude Weinachter | CFO 2L Multimédia | claude.weinachter@2lm.fr
- 20. Jérôme MOLES jerome@zoomlyd.com.br +5521 99317-5885 +33 67560-9896 François-Xavier SAINT-MARTIN francoisxavier@zoomlyd.com.br +5521 99361-1144