understanding announcement in functional reading
- 2. 2 OBJECTIVES: • The students are able to comprehend text in advertisement • The students are able to analyze advertisement text by reading theories
- 3. 3 What is advertising? Advertising is described as something that is trying to influence a person to “buy” a product, a service or an idea. The thing is called advertisement. Something that promotes a product, usually by emotive or persuasive means.
- 4. 4 Advertisements, it seems, are not expected to fulfil their promises but rather connect to readers’ fantasies about themselves and their future. Kenway, J. and Bullen, E. (2001) Consuming Children: Education-Entertainment- Advertising. Buckingham, Philadelphia, Open University Press
- 5. 5 FUNCTION OF ADVERTISEMENT The general purpose of advertisement is to “sell” something, but what else? Aims of advertising: • to increase the sales of a product or service. • to create or maintain a brand identity. • to communicate a change in an existing product line. • to introduce a new product or service. • to convey socially relevant messages.
- 6. 6 Reading Strategy ◎ Introduction of subject ◎ Supporting details ◎ Conclusion
- 7. 7 Purpose of advertisements : 1. Commercial Ads – To promote a product 2. PSAs (Public Service Advertisements) ◎ To buy a product or service or believe in an idea. ◎ To educate people about health, safety or any other issue which affects public welfare.
- 8. 8 What might be offered in this advertisement? A. Magazines. B. Computers. C. Movies. D. Meals. When is the service available? A. Anytime on weekdays. B. In the evening on Tuesday C. At 10:30 a.m.on Friday. D. In the morning on Saturday.
- 9. 9 What is the advertisement for? A. people B. adult C. everybody D. children What is actually advertised? A. Cotton blanket B. Baby Food C. Pampers D. Baby Pillow
- 10. What is actually advertised? A. Food B. Cloth C. Powder D. Cosmetics
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- 13. 13 Look at the given five advertisements, A-E. Write the correct letter, A-E, in boxes 1-8 on your answer sheet. A. International Language Centre B. Global Language Learning Centre C. Tafe International D. Club Francais E. University of Canberra Which advertisement mentions: 1. up-to-date teaching systems? 2. that the institution has been established for a significant time? 3. examination classes? 4. that arrangements can be made for activities outside class? 5. the availability of courses for school students? 6. language teaching for special purposes? Which TWO advertisement mentions: 7. a wide variety of language choices? 8. evening classes?
- 14. MAIN STREET, GATTON RE-DEVELOPMENT ROAD WIDENING TO AFFECT WEEKEND TRAFFIC AND BUS SERVICES TO THE UNIVERSITY CAMPUS The next stage in the re-development of the roads in the town of Gatton will mean that Main Street will be closed between Little and Denning Streets from 6.00 am on Saturday, 12 August to 6.00 pm on Sunday, 13 August. The intersections of these streets with Main Street will not be affected. We expect that the work will be completed at this time without further disruption to traffic. Motorists should note that Main Street will be closed over the weekend during the hours indicated. No university bus services will operate through the area between Little and Denning Streets. However, alternative services will operate on bus routes 566 and 45 between Gatton Road, the town centre and the university.
- 15. The Transport and Roads Department apologises for any inconvenience caused while improvements are in progress. 14
- 16. 15 Read the notice about road works above and answer the statement below by writing: TRUE if the statement is true FALSE if the statement is false NOT GIVEN if the information is not given in the notice 1. The road will be closed for two days and not re-opened until Monday. 2. The road will be open as far as Little Street. 3. Work on the road will continue each weekend for the next month. 4. Temporary traffic lights will operate at intersections with Main Street. 5. There will be bus services to the university throughout the weekend.