Understanding Global Community Trends
- 1. Understanding Community Management Trends On Demand Profitable Business Communities Jonathan Gatrell Senior Director, Portfolio Strategy
- 2. Key Market Trends Software-as-a-Service Globalization Business Communities not Trading Communities More processes More partners Transactions not documents
- 3. Software-as-a-Service On-demand capabilities Supplement your capabilities Ability to leverage shared infrastructure Lower TCO SLA support of 99.999%+ Rapid enablement options Web Forms On Network Translation Ability to deploy strategic options not previously available Event Management Actionable Intelligence Compliance Management Partners Regulatory IT Policy Governance
- 4. Globalization & Community Management Globalization is not a trend, but a system Extended supply chains require visibility Interdependence between geographies requires automation Interoperability, not just integration Increasing brand risk Compliance - not just auditing Labor Green Strategic implementations dominate
- 5. Community Changes: The New Hub and Spoke Model Source: Knox & Marston (2006) Hubs Spokes
- 6. The Value of Visibility
- 7. Global Business Communities Not just customer or supplier Growth in non-Supply Chain activities Financial (Payments/Payroll) Healthcare (Real-time Adjudication) Marketing (Rich Media, Promotions) Service (Returns, Warranty) It’s YOUR community Leverage your rules Enforce your requirements Differentiate your execution Your community management strategy drives brand equity Contract manufacturers and quality Ability to fulfill/customer service
- 8. The Changing Context of Content New fulfillment and commerce models Multi-channel retail Direct to Consumer Content exchange is pervasive Transactional interactions (B2C and B2C) Bulk content growth Richer processes and document content Management and Governance required
- 9. Business Community Evolution INTEROPERABILITY ENABLEMENT MATURITY MANAGEMENT EVENT DRIVEN SENSORY VALUE OF A COMMUNITY Basic content sharing and events – PO, ASN, Invoices, etc. EDI and machine-to-machine interaction for automation Full visibility into demand and supply & compliance Synchronized fulfillment, logistics, demand and supply processes Deep synergy with partners, Self correcting systems SOLUTION CONTENT Communicate Transaction Cohesion Collaboration Interdependence
- 10. Understanding Community Trends On Demand Profitable Business Communities Jonathan Gatrell Senior Director, Portfolio Strategy
Editor's Notes
- #2: First slide