Building Vibrant Communities - Erfolgreiche Einführung von Enterprise 2.0
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The document discusses the concept of Enterprise 2.0 and its implications for business processes, emphasizing the importance of building vibrant internal and external communities. It outlines strategies for integrating these communities into core business processes to enhance collaboration and measure ROI. Real-world examples, such as Sun Microsystems, demonstrate the potential business value and improved outcomes from such community engagement.
Building Vibrant Communities - Erfolgreiche Einführung von Enterprise 2.0
- 1. Peter H. Reiser Principal Architect, Oracle Global Industries Business Unit C AS IT Management FHNW Olten Business Benefits of Enterprise 2.0
- 2. Oracle Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
- 3. Enterprise 2.0 / Web 2.0 ?????? File systems, Databases, Websites, BI, Applications, Exchange
- 4. Web 2.0 Paradigm Shifts Web centric People centric Web 1.0 Web 2.0
- 5. Web 2.0 Paradigm Shifts Web centric
- 6. Pull and push People centric
- 7. Mash-up Web 1.0 Web 2.0
- 8. Web 2.0 Paradigm Shifts Web centric
- 10. Downloads & hits People centric
- 11. Mash-up
- 12. Social Value Web 1.0 Web 2.0
- 13. Web 2.0 Paradigm Shifts Web centric
- 14. Pull and push
- 15. Downloads & hits
- 16. Read-only People centric
- 17. Mash-up
- 18. Social Value
- 19. Read/ Write Web 1.0 Web 2.0
- 20. Cultural Paradigm Shifts Know-How Know Who knows how Old World New World
- 21. Cultural Paradigm Shifts Know-How
- 22. Knowledge is Power Know Who knows how
- 23. Sharing is Power Old World New World
- 24. Cultural Paradigm Shifts Know-How
- 26. Communication Know Who knows how
- 27. Sharing is Power
- 28. Communities Old World New World
- 29. Its about people and communities and social value Web 2.0
- 30. What is Enterprise 2. 0 ? How to build vibrant communities Internal Employees External Customer Partners Suppliers Web 2.0 Social Media
- 31. Internal Communities Enterprise Communities
- 32. The Enterprise Communities dilemma Users View I am too busy to sharing my content
- 33. My time is better spent generating revenue
- 34. (My knowledge is power) What is in it for me (WIIFM)? Business View What is the business case ?
- 35. How do measure success ?
- 36. How to integrate communities into our existing business processes ? What is the RoI? Communities are a “ good thing” BUT...
- 37. What if we can prove to the business the RoI of Communities (aka Social Enterprise) AND have answers for the users on WIIFM ?
- 38. How ?
- 39. Objectives Seamless integrate communties into all core business processes
- 40. Establish a standardized Community Framework to support virtual teams and communities
- 41. Measure the impact of communties along the business processes
- 42. Establish a social value system to evaluate the value of people, content and communties
- 43. Core Business Processes Product Creation Opportunity Mngt. BID Mngt. Delivery Product Creation Opportunity Mngt. BID Mngt. Delivery Support
- 44. Business Processes and Applications Product Creation Opportunity Mngt. BID Mngt. Delivery Product Creation Opportunity Mngt. BID Mngt. Delivery Support
- 45. Enterprise Community Platform Product Creation Opportunity Mngt. BID Mngt. Delivery Product Creation Opportunity Mngt. BID Mngt. Delivery Support Enterprise Community and Collaboration Framework
- 46. Business/Communities Metrics Product Creation Opportunity Mngt. BID Mngt. Delivery Product Creation Opportunity Mngt. BID Mngt. Delivery Support Enterprise Community and Collaboration Framework
- 47. Use case example: Sun Microsystems Re-Use of Content in Opportunity Management and Project Delivery
- 48. Re-Use of Documents Re-Use Enterprise Community and Collaboration Framework (AIM KMS & SunSpace) Project 1 Project 2 Project 3
- 49. Re-Use compared to Win Rate and Margin Product Creation Opportunity Mngt. BID Mngt. Delivery Product Creation Opportunity Mngt. BID Mngt. Delivery Support Enterprise Community and Collaboration Framework (AIM KMS & SunSpace) Win Rate Forecast Margin
- 50. RoI on Communities (Sun Microsystems) Up to 14 % better win rate
- 51. Up to 20% higher project margin
- 52. ROI calculation Revenue : 11’000 Millions
- 53. 80% of projects in AIM KMS: 8’800 Millions
- 54. 15 % average Re-Use: 1’320 Millions
- 55. Average win rate improvement : 10 % ROI: 132 Millions incremental revenue
- 56. Social & Business Value per Document Social Values Downloads
- 57. Ratings
- 58. Re-Use Business Values Wins Revenue Hours saved
- 59. How to build vibrant communities Scalable Enterprise Architecture Adoption “ What is in it for Me “ Any internal or external community Architecture Methodology Value System Community 1 Community 2 Community n Architecture
- 60. Architecture Methodology Architecture Community 1 Community 2 Community n Value System
- 61. Technical Architecture Community Services Widgets Social Graph
- 62. Architecture If You Build it, Will They Come? Architecture Methodology Value System Community 1 Community 2 Community n
- 63. Methodology Architecture Methodology Value System Community 1 Community 2 Community n Architecture
- 64. Community Methodology MMFI – Make Me Feel Included What is the common cause ? Do you listen to me? Do you understand me? MMFV – Make Me Feel Valued Can I trust you? Do you trust me? Do you value me? How ? WIIFM – What Is In it For Me Can you provide what I need any time, anywhere on any device?
- 65. Value System Architecture Methodology Value System Community 1 Community 2 Community n Architecture
- 66. Social Value / WIIFM Social reputation
- 67. Who can I trust?
- 68. What is my value?
- 69. What is in it for me?
- 70. Community Equity CONTRIBUTION EQUITY Attachments Wiki Blogs IP SKILLS EQUITY Enterprise User Skills Rating Training PARTICIPATION EQUITY Rate Comment Re-use Tags ROLE EQUITY Business Projects Formal Informal CQ+PQ+SQ+RQ Personal Equity
- 71. How it works Social Equity Activities Me Contribution create modify Tag Participation view rate comment Re-use People Actors Value per Activity Sum of Value Person Equity Information Equity Community Equity
- 72. Tag Equity Java TQ=30 Ruby TQ=20
- 73. Tag Equity Java TQ=60 Ruby TQ=60
- 74. Tag Equity TQ(Java)=30 TQ(Ruby)=20 TQ(Java)=30 TQ(Ruby)=40 Java TQ=60 Ruby TQ=60
- 75. User Benefit (WiiFM) Social Ranking
- 77. Expertise and Skills discovery
- 78. Benefit Example: Enterprise Search Expertise Discovery Personalized Recommendations
Editor's Notes
- #3: Main Points: Introduce the disclaimer Questions: None Script: A few words to set context about what we will be talking about….
- #29: CE 2.0 consist of three building block CE 2.0 architecture The architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets. Community Life cycle Methodology To drive a consistent community model, we creating a standard methodology called “Community in a Box” It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities. Community Equity The objective is to show you the Social Capital and Trust you gain by actively participate in communities
- #30: CE 2.0 consist of three building block CE 2.0 architecture The architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets. Community Life cycle Methodology To drive a consistent community model, we creating a standard methodology called “Community in a Box” It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities. Community Equity The objective is to show you the Social Capital and Trust you gain by actively participate in communities
- #31: We are implementing this architecture in a phased approach. You might have notices that we already integrated the CE 2.0 Rating/Comment, Tagging and Attachment service (myShare with the August release for Cepedia. In addition we launched the CE2.0 search services which is the first ture mashup service by showing the related document types, tags, people, communities and email alias in a single search result. With CE2.0/CEC we launch the first pilot of the Social network services. Go to surl/ceclive and experience it yourself. Lookup the session content, rate and leave your feedback via session forum. Find your peers on the site and add them as friends...
- #32: CE 2.0 consist of three building block CE 2.0 architecture The architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets. Community Life cycle Methodology To drive a consistent community model, we creating a standard methodology called “Community in a Box” It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities. Community Equity The objective is to show you the Social Capital and Trust you gain by actively participate in communities
- #35: CE 2.0 consist of three building block CE 2.0 architecture The architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets. Community Life cycle Methodology To drive a consistent community model, we creating a standard methodology called “Community in a Box” It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities. Community Equity The objective is to show you the Social Capital and Trust you gain by actively participate in communities
- #36: Web 2.0 is a user centric phenomena . People can express themselves through blogs, videos, podcast etc. The community decides what is hot through rating,voting, comments. The community creates a dynamic social value system were good content bubbles up and less interesting content bubbles down.. But how do YOU gain reputation and trust in a virtual world ?
- #37: As part of CE 2.0 we are creating a Community Equity System which shows you to value you generate by actively participating in Online communities. AT CEC we running the first pilot of Community Equity ... How do you participate ? Very simple , go to surl/ceclive and rate for sessions you have visited, provide feedback or adding related content to CEC into your myshare. You will automatically see what Contribution or Participation Equity you have got by going to your myProfle and watch the Personal Equity Widget. Furhermore we have a contest for the most active contributor and participant. You can check the current status on the CEC home page.