From Communication to vibrant communities
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The document describes a shift from web-centric to people-centric internal communications using a social community framework called SunSpace. SunSpace uses a federated architecture and calculates community equity to promote participation and build vibrant communities within an organization. It integrates with existing knowledge bases and uses a value system, methodology, and architecture focused on inclusion, relevance, and building trust and reputation. A successful implementation of SunSpace saw growth from 25,000 users in 400 communities to 10x growth in 6 months.
From Communication to vibrant communities
- 1. from Internal Communications to Vibrant Communities Peter H. Reiser Chief Architect Social Community Framework http://blogs/sun.com/peterreiser http://twitter.com/peterreiser 1
- 2. Paradigm Shifts ? 2
- 3. From Web centric Some content … 3
- 4. To People centric 4
- 5. from Intranet from 90 – 10 from 90 – 10 5
- 6. To Vibrant Communities from 90 – 10 from 90 – 10 to 10 – 90 to 10 – 90 6
- 7. From Web Metrics 7
- 8. To Social Value 8
- 9. Its all about people communities and value! 9
- 10. How ? 10
- 11. How to build vibrant communities Community 1 Community 2 Community n Value System Methodology Architecture 11
- 12. How to build vibrant communities Community 1 Community 2 Community n Value System Methodology Architecture 12
- 13. Federated Architecture Portal/Widgets MyShare MyTags MyContributions My Skills MySocial MyEquity MyCommunities Web Services Federated Services Community Feed Wiki Attachment Tagging Blog Equity Syndication Rating Search Forum Comment Ontology Microblogging Social Graph Security & Entitlement Services (IdM) Enterprise Store URL Attachments Tags Activities People Groups Statistics 13
- 14. Architecture Community 1 Community 2 Community n If You Value Systemit, Will Build They Come? Methodology Architecture 14
- 15. Methodology Community 1 Community 2 Community n Value System Methodology Architecture 15
- 16. Community Methodology MMFI – Make Me Feel Included What is the common cause ? Do you listen to me? Do you understand me? WIIFM – What Is In it For Me Can you provide what I need any time, anywhere on any device? MMFV – Make Me Feel Valued Can I trust you? Do you trust me? Do you value me? How ? 16
- 17. How to build vibrant communities Community 1 Community 2 Community n Value System Methodology Architecture 17
- 18. Value System: Social Capital • How do I build value in a virtual world? • How do I know my value? • What is my contribution and participation value ? • How do I gain virtual reputation & trust? 18
- 19. Community Equity CONTRIBUTION PARTICIPATION EQUITY EQUITY Attachments Rate Wiki Comment Blogs Re-use CQ+PQ+SQ+RQ IP Tags Personal SKILLS EQUITY Equity ROLE EQUITY Enterprise Business User Projects Skills Rating Formal Training Informal 19
- 20. SunSpace - a successful implementation 20
- 21. What is SunSpace ? • A concept and architecture • Calculates “community equity” designed to build and for people, communities and nourish vibrant communities content as a means to within an organization. promote participation • The architecture of SunSpace • Integrates with existing promotes participation and knowledge bases and nurtures organic repositories in an development of knowledge organization in communities • Promotes sharing and focuses on and satisfies individual needs of participants 21
- 22. What is SunSpace ? • A concept and architecture • Calculates “community equity” designed to users 25'000 build and for people, communities and nourish vibrant communities 400+ organization. communities content as a means to within an promote participation • The10X growth in 6 month Integrates with existing architecture of SunSpace • promotes participation and knowledge bases and Social Community Platform nurtures organic repositories in an Architecture, Methodology, Value System development of knowledge in communities organization • Promotes sharing and focuses on and satisfies individual needs of participants 22
- 23. Thanks ! • peter.reiser@sun.com • http://blogs.sun.com/peterreiser • http://twitter.com/peterreiser 23
- 24. Demo 24
- 25. MyProfile 25
- 26. Communities 26
- 27. Secure microblogging 27
- 28. Personalized Search 28