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McKinsey's BTO meeting



           <Insert Picture Here>
                                            December 2011




           Community Equity - How to build vibrant communities
           Peter H. Reiser
           Principal Architect, Oracle




Tuesday, December 6, 11
Oracle Safe Harbor Statement



           The following is intended to outline our general product direction. It is
           intended for information purposes only, and may not be incorporated into
           any contract. It is not a commitment to deliver any material, code, or
           functionality, and should not be relied upon in making purchasing
           decisions.

           The development, release, and timing of any features or functionality
           described for Oracle’s products remains at the sole discretion of Oracle.




Tuesday, December 6, 11
What is Enterprise 2. 0 ?


                          How to build vibrant
                            communities

                                 Web 2.0
                               Social Media
        Internal                              External
      Employees                               Customer
                                              Partners
                                              Suppliers


Tuesday, December 6, 11
The Enterprise 2.0 dilemma
                                    Business View
               Communities are a
              “good thing” BUT...
                                     What is the business case?
                                     How to integrate social & communities
                                     into our existing business processes ?

                                     What is the RoI?

                                    Users View
                                     I am too busy to sharing my content
                                     My time is better spent generating
                                     revenue
                                     (My knowledge is power)

                                     What’s In It For Me (WIIFM)?



Tuesday, December 6, 11
What if we can prove to the business the

                          RoI of Communities
                            (aka Enterprise 2.0)

                                   AND

                      have answers for the users on

                                 WIIFM?


Tuesday, December 6, 11
How ?



Tuesday, December 6, 11
How to build vibrant communities


         Value



         Adoption



         Technology




Tuesday, December 6, 11
How to build vibrant communities


         Value



         Adoption



         Technology       Enterprise Architecture




Tuesday, December 6, 11
How to build vibrant communities


         Value



         Adoption         Process / Methodology



         Technology       Enterprise Architecture




Tuesday, December 6, 11
How to build vibrant communities


         Value            Business: RoI, Users: WIIFM



         Adoption         Process / Methodology



         Technology       Enterprise Architecture




Tuesday, December 6, 11
Objectives

                  Seamless integrate social & communities into all core
                  business processes
                  Establish a standardized Enterprise 2.0 Framework
                  to support social, collaboration and communities
                  Measure the impact of social, collaboration &
                  communities along the business processes
                  Establish targeted social value models




Tuesday, December 6, 11
Core Business Processes



   Product
         Product Opportunity
                    Opportunity   BID BID
                                            Delivery
                                               Delivery   Support
   Creation
        Creation Mngt.
                     Mngt.      Mngt.
                                    Mngt.




Tuesday, December 6, 11
Business Processes and Applications



   Product
         Product Opportunity
                    Opportunity   BID BID
                                            Delivery
                                               Delivery   Support
   Creation
        Creation Mngt.
                     Mngt.      Mngt.
                                    Mngt.




Tuesday, December 6, 11
Social Enterprise Community Framework



   Product
         Product Opportunity
                    Opportunity   BID BID
                                                    Delivery
                                                       Delivery   Support
   Creation
        Creation Mngt.
                     Mngt.      Mngt.
                                    Mngt.




                          Social Enterprise Community Framework




Tuesday, December 6, 11
Business/Communities Metrics



   Product
         Product Opportunity
                    Opportunity   BID BID
                                                        Delivery
                                                           Delivery   Support
   Creation
        Creation Mngt.
                     Mngt.      Mngt.
                                    Mngt.




                          Social Enterprise Framework




Tuesday, December 6, 11
Use Case:   AIM KMS - Sun Microsystems




                            Re-Use of Content in
                          Opportunity Management
                                    and
                              Project Delivery




Tuesday, December 6, 11
Re-Use of Documents

           Enterprise Community and Collaboration Framework
                         (AIM KMS & SunSpace)

                                  Project 3




                                   Re-Use
                      Project 1               Project 2




Tuesday, December 6, 11
Re-Use compared to
                               Win Rate and Margin


        Product             Opportunity      BID
                                                      Delivery
                                                          Delivery    Support
        Creation             Mngt.          Mngt.




                           Forecast       Win Rate      Margin




                          Enterprise Social and Community Framework
                                        (AIM KMS & SunSpace)




Tuesday, December 6, 11
RoI on Communities (Sun Microsystems)

                   Up to 14 % better win rate
                   Up to 20% higher project margin




Tuesday, December 6, 11
ROI calculation
                Revenue : 11,000 Millions
                80% of projects in AIM KMS: 8,800 Millions
                15 % average Re-Use: 1,320 Millions
                Average win rate improvement : 10 %


        ROI: 132 Millions incremental revenue




Tuesday, December 6, 11
Social & Business Value per Document


         Social Values     Business Values
             Downloads     Wins
             Ratings       Revenue
             Re-Use        Hours saved




Tuesday, December 6, 11
Measuring Social Capital




Tuesday, December 6, 11
Community Equity




Tuesday, December 6, 11
Community Equity
        Contribution

           Documents
              Wiki
             Blogs
            Patents




Tuesday, December 6, 11
Community Equity
        Contribution        Participation

           Documents            Rate
              Wiki            Comment
             Blogs             Re-use
            Patents             Tags




Tuesday, December 6, 11
Community Equity
        Contribution        Participation

           Documents            Rate
              Wiki            Comment
             Blogs             Re-use
            Patents             Tags



                Skill

           Education
             Skills
           Reputation




Tuesday, December 6, 11
Community Equity
        Contribution        Participation

           Documents            Rate
              Wiki            Comment
             Blogs             Re-use
            Patents             Tags



                Skill           Role

           Education
             Skills          Business
           Reputation       Communities




Tuesday, December 6, 11
Community Equity
        Contribution                 Participation

           Documents                     Rate
              Wiki                     Comment
             Blogs                      Re-use
            Patents       Personal       Tags



                Skill     Personal       Role
                           Equity
           Education
             Skills                   Business
           Reputation                Communities




Tuesday, December 6, 11
Community Equity Mathematical Model
  Object Activity | Contribution - Aging   | Partipation - Aging




Tuesday, December 6, 11
Information Equity


             Content      Activities   Community




Tuesday, December 6, 11
Information Equity


             Content      Activities   Community




Tuesday, December 6, 11
Information Equity


             Content      Activities   Community



                          create
                          modify
                          download
                          view
                          rate
                          comment
                          tag


Tuesday, December 6, 11
Information Equity


             Content      Activities   Community



                          create
                          modify
                          download
                          view
                          rate
                          comment
                          tag


Tuesday, December 6, 11
Personal Equity


    My Community Equity   Activities      Me




                                       Community




Tuesday, December 6, 11
Personal Equity


    My Community Equity   Activities      Me




                                       Community




Tuesday, December 6, 11
Personal Equity


    My Community Equity   Activities        Me
                          Contribution
                          create
                          modify
                          tag
                                         Community




Tuesday, December 6, 11
Personal Equity


    My Community Equity    Activities        Me
                          Contribution
                          create
                          modify
                          tag
                                          Community
                          Participation
                          view
                          rate
                          comment
                          reuse


Tuesday, December 6, 11
Personal Equity


    My Community Equity    Activities        Me
                          Contribution
                          create
                          modify
                          tag
                                          Community
                          Participation
                          view
                          rate
                          comment
                          reuse


Tuesday, December 6, 11
Tag Equity




Tuesday, December 6, 11
Tag Equity




Tuesday, December 6, 11
Tag Equity




                Info 1
               IQ=10




Tuesday, December 6, 11
Tag Equity




                Info 1
               IQ=10




                          Java
                          TQ=10




Tuesday, December 6, 11
Tag Equity




                Info 1            Info 2
               IQ=10              IQ=20




                          Java
                          TQ=10




Tuesday, December 6, 11
Tag Equity




                Info 1            Info 2
               IQ=10              IQ=20




                          Java
                          Java         Ruby
                          TQ=30
                          TQ=10       TQ=20




Tuesday, December 6, 11
Tag Equity

                                     TQ(Java)=30
                                     TQ(Ruby)=20


                Info 1            Info 2
               IQ=10              IQ=20




                          Java
                          Java         Ruby
                          TQ=30
                          TQ=10       TQ=20




Tuesday, December 6, 11
Tag Equity

                                     TQ(Java)=30
                                     TQ(Ruby)=20


                Info 1            Info 2
               IQ=10              IQ=20




                          Java         Ruby
                          TQ=30       TQ=20




Tuesday, December 6, 11
Tag Equity

                                     TQ(Java)=30
                                     TQ(Ruby)=20


                Info 1            Info 2
               IQ=10              IQ=20




                          Java         Ruby
                          TQ=30       TQ=20




Tuesday, December 6, 11
Tag Equity

                                     TQ(Java)=30
                                     TQ(Ruby)=20


                Info 1            Info 2      Info 3
               IQ=10              IQ=20       IQ=30




                          Java         Ruby
                          TQ=30       TQ=20




Tuesday, December 6, 11
Tag Equity

                                     TQ(Java)=30
                                     TQ(Ruby)=20


                Info 1            Info 2      Info 3
               IQ=10              IQ=20       IQ=30




                          Java
                           Java        Ruby
                          TQ=30
                          TQ=60       TQ=20




Tuesday, December 6, 11
Tag Equity

                                     TQ(Java)=30
                                     TQ(Ruby)=20


                Info 1            Info 2      Info 3   Info 4
               IQ=10              IQ=20       IQ=30    IQ=40




                          Java
                           Java        Ruby
                          TQ=30
                          TQ=60       TQ=20




Tuesday, December 6, 11
Tag Equity

                                     TQ(Java)=30
                                     TQ(Ruby)=20


                Info 1            Info 2      Info 3   Info 4
               IQ=10              IQ=20       IQ=30    IQ=40




                          Java
                           Java        Ruby
                                       Ruby
                          TQ=30
                          TQ=60       TQ=20
                                      TQ=70




Tuesday, December 6, 11
Tag Equity

                                     TQ(Java)=30         TQ(Java)=30
                                     TQ(Ruby)=20         TQ(Ruby)=40

                Info 1            Info 2      Info 3   Info 4
               IQ=10              IQ=20       IQ=30    IQ=40




                          Java
                           Java        Ruby
                                       Ruby
                          TQ=30
                          TQ=60       TQ=20
                                      TQ=70




Tuesday, December 6, 11
Use Case:   SunSpace - Sun Microsystems
    Social Enterprise Framework for Global Sales & Services
    25,000+ users
    150’000+ content items
    12+ millions social activities
    10x growth within first 6 month
    Community Equity implemented since 2008




Tuesday, December 6, 11
Information Ranking




                          27
Tuesday, December 6, 11
Expert Discovery




                            28
Tuesday, December 6, 11
Trend Discovery




Tuesday, December 6, 11
Better Enterprise Search




Tuesday, December 6, 11
Better Enterprise Search




                          Better search
                             results




Tuesday, December 6, 11
Better Enterprise Search




                           Better search
                              results




                        Personalized
                      Recommendations



Tuesday, December 6, 11
Better Enterprise Search



                                  Expertise Discovery


                           Better search
                              results




                        Personalized
                      Recommendations



Tuesday, December 6, 11
User Profile (WIIFM)


            Social Ranking
            Recognition (Incentive)
            Expertise and Skills discovery




Tuesday, December 6, 11
What’s In It For Me (WIIFM)


         Value            Business: RoI, Users: WIIFM



         Adoption         Process / Methodology



         Technology       Enterprise Architecture




Tuesday, December 6, 11
What’s In It For Me (WIIFM)


         Value            Business: RoI, Users: WIIFM
                          Social Adoption
                                   model
         Adoption         Process / Methodology



         Technology       Enterprise Architecture




Tuesday, December 6, 11
Targeted Social Adoption Models




Tuesday, December 6, 11
Targeted Social Adoption Models




                  Sales Team      Tech Team




Tuesday, December 6, 11
Targeted Social Adoption Models

                                   Next Fiscal year - you can
                                       choose between:




                  Sales Team      Tech Team




Tuesday, December 6, 11
Targeted Social Adoption Models

                                   Next Fiscal year - you can
                                       choose between:
                                        5% more salary




                  Sales Team      Tech Team




Tuesday, December 6, 11
Targeted Social Adoption Models

                                   Next Fiscal year - you can
                                       choose between:
                                        5% more salary
                                                or
                                    work on a cool project


                  Sales Team      Tech Team




Tuesday, December 6, 11
Use Case:    Technology Leadership - Sun
                          Fellow

                          Principal




                    Senior Engineer




                          Engineer




Tuesday, December 6, 11
Use Case:    Technology Leadership - Sun
                          Fellow

                          Principal




                                      HR Levels
                    Senior Engineer




                          Engineer




Tuesday, December 6, 11
Use Case:    Technology Leadership - Sun
                          Fellow

                          Principal




                                      HR Levels   HR Promotion Process
                    Senior Engineer




                          Engineer




Tuesday, December 6, 11
Use Case:    Technology Leadership - Sun
                          Fellow
                                                      Peer Review
                          Principal




                                      HR Levels   HR Promotion Process
                    Senior Engineer




                          Engineer




Tuesday, December 6, 11
Use Case:    Technology Leadership - Sun
                          Fellow
                                                     Peer Review
                          Principal


    Candidate Pipeline Criteria's

       Internal Outreach
       External Outreach             HR Levels   HR Promotion Process
                  Senior Engineer
       Intellectual Properties
       ....
       ....
       Over average Community Equity


                          Engineer




Tuesday, December 6, 11
Thanks !
     peter.reiser@oracle.com
     http://blogs.oracle.com/peterreiser
     http://twitter.com/peterreiser




Tuesday, December 6, 11

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Social ROI and Value modeling

  • 1. McKinsey's BTO meeting <Insert Picture Here> December 2011 Community Equity - How to build vibrant communities Peter H. Reiser Principal Architect, Oracle Tuesday, December 6, 11
  • 2. Oracle Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Tuesday, December 6, 11
  • 3. What is Enterprise 2. 0 ? How to build vibrant communities Web 2.0 Social Media Internal External Employees Customer Partners Suppliers Tuesday, December 6, 11
  • 4. The Enterprise 2.0 dilemma Business View Communities are a “good thing” BUT... What is the business case? How to integrate social & communities into our existing business processes ? What is the RoI? Users View I am too busy to sharing my content My time is better spent generating revenue (My knowledge is power) What’s In It For Me (WIIFM)? Tuesday, December 6, 11
  • 5. What if we can prove to the business the RoI of Communities (aka Enterprise 2.0) AND have answers for the users on WIIFM? Tuesday, December 6, 11
  • 7. How to build vibrant communities Value Adoption Technology Tuesday, December 6, 11
  • 8. How to build vibrant communities Value Adoption Technology Enterprise Architecture Tuesday, December 6, 11
  • 9. How to build vibrant communities Value Adoption Process / Methodology Technology Enterprise Architecture Tuesday, December 6, 11
  • 10. How to build vibrant communities Value Business: RoI, Users: WIIFM Adoption Process / Methodology Technology Enterprise Architecture Tuesday, December 6, 11
  • 11. Objectives Seamless integrate social & communities into all core business processes Establish a standardized Enterprise 2.0 Framework to support social, collaboration and communities Measure the impact of social, collaboration & communities along the business processes Establish targeted social value models Tuesday, December 6, 11
  • 12. Core Business Processes Product Product Opportunity Opportunity BID BID Delivery Delivery Support Creation Creation Mngt. Mngt. Mngt. Mngt. Tuesday, December 6, 11
  • 13. Business Processes and Applications Product Product Opportunity Opportunity BID BID Delivery Delivery Support Creation Creation Mngt. Mngt. Mngt. Mngt. Tuesday, December 6, 11
  • 14. Social Enterprise Community Framework Product Product Opportunity Opportunity BID BID Delivery Delivery Support Creation Creation Mngt. Mngt. Mngt. Mngt. Social Enterprise Community Framework Tuesday, December 6, 11
  • 15. Business/Communities Metrics Product Product Opportunity Opportunity BID BID Delivery Delivery Support Creation Creation Mngt. Mngt. Mngt. Mngt. Social Enterprise Framework Tuesday, December 6, 11
  • 16. Use Case: AIM KMS - Sun Microsystems Re-Use of Content in Opportunity Management and Project Delivery Tuesday, December 6, 11
  • 17. Re-Use of Documents Enterprise Community and Collaboration Framework (AIM KMS & SunSpace) Project 3 Re-Use Project 1 Project 2 Tuesday, December 6, 11
  • 18. Re-Use compared to Win Rate and Margin Product Opportunity BID Delivery Delivery Support Creation Mngt. Mngt. Forecast Win Rate Margin Enterprise Social and Community Framework (AIM KMS & SunSpace) Tuesday, December 6, 11
  • 19. RoI on Communities (Sun Microsystems)  Up to 14 % better win rate  Up to 20% higher project margin Tuesday, December 6, 11
  • 20. ROI calculation Revenue : 11,000 Millions 80% of projects in AIM KMS: 8,800 Millions 15 % average Re-Use: 1,320 Millions Average win rate improvement : 10 % ROI: 132 Millions incremental revenue Tuesday, December 6, 11
  • 21. Social & Business Value per Document Social Values Business Values Downloads Wins Ratings Revenue Re-Use Hours saved Tuesday, December 6, 11
  • 24. Community Equity Contribution Documents Wiki Blogs Patents Tuesday, December 6, 11
  • 25. Community Equity Contribution Participation Documents Rate Wiki Comment Blogs Re-use Patents Tags Tuesday, December 6, 11
  • 26. Community Equity Contribution Participation Documents Rate Wiki Comment Blogs Re-use Patents Tags Skill Education Skills Reputation Tuesday, December 6, 11
  • 27. Community Equity Contribution Participation Documents Rate Wiki Comment Blogs Re-use Patents Tags Skill Role Education Skills Business Reputation Communities Tuesday, December 6, 11
  • 28. Community Equity Contribution Participation Documents Rate Wiki Comment Blogs Re-use Patents Personal Tags Skill Personal Role Equity Education Skills Business Reputation Communities Tuesday, December 6, 11
  • 29. Community Equity Mathematical Model Object Activity | Contribution - Aging | Partipation - Aging Tuesday, December 6, 11
  • 30. Information Equity Content Activities Community Tuesday, December 6, 11
  • 31. Information Equity Content Activities Community Tuesday, December 6, 11
  • 32. Information Equity Content Activities Community create modify download view rate comment tag Tuesday, December 6, 11
  • 33. Information Equity Content Activities Community create modify download view rate comment tag Tuesday, December 6, 11
  • 34. Personal Equity My Community Equity Activities Me Community Tuesday, December 6, 11
  • 35. Personal Equity My Community Equity Activities Me Community Tuesday, December 6, 11
  • 36. Personal Equity My Community Equity Activities Me Contribution create modify tag Community Tuesday, December 6, 11
  • 37. Personal Equity My Community Equity Activities Me Contribution create modify tag Community Participation view rate comment reuse Tuesday, December 6, 11
  • 38. Personal Equity My Community Equity Activities Me Contribution create modify tag Community Participation view rate comment reuse Tuesday, December 6, 11
  • 41. Tag Equity Info 1 IQ=10 Tuesday, December 6, 11
  • 42. Tag Equity Info 1 IQ=10 Java TQ=10 Tuesday, December 6, 11
  • 43. Tag Equity Info 1 Info 2 IQ=10 IQ=20 Java TQ=10 Tuesday, December 6, 11
  • 44. Tag Equity Info 1 Info 2 IQ=10 IQ=20 Java Java Ruby TQ=30 TQ=10 TQ=20 Tuesday, December 6, 11
  • 45. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 IQ=10 IQ=20 Java Java Ruby TQ=30 TQ=10 TQ=20 Tuesday, December 6, 11
  • 46. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 IQ=10 IQ=20 Java Ruby TQ=30 TQ=20 Tuesday, December 6, 11
  • 47. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 IQ=10 IQ=20 Java Ruby TQ=30 TQ=20 Tuesday, December 6, 11
  • 48. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 Info 3 IQ=10 IQ=20 IQ=30 Java Ruby TQ=30 TQ=20 Tuesday, December 6, 11
  • 49. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 Info 3 IQ=10 IQ=20 IQ=30 Java Java Ruby TQ=30 TQ=60 TQ=20 Tuesday, December 6, 11
  • 50. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 Info 3 Info 4 IQ=10 IQ=20 IQ=30 IQ=40 Java Java Ruby TQ=30 TQ=60 TQ=20 Tuesday, December 6, 11
  • 51. Tag Equity TQ(Java)=30 TQ(Ruby)=20 Info 1 Info 2 Info 3 Info 4 IQ=10 IQ=20 IQ=30 IQ=40 Java Java Ruby Ruby TQ=30 TQ=60 TQ=20 TQ=70 Tuesday, December 6, 11
  • 52. Tag Equity TQ(Java)=30 TQ(Java)=30 TQ(Ruby)=20 TQ(Ruby)=40 Info 1 Info 2 Info 3 Info 4 IQ=10 IQ=20 IQ=30 IQ=40 Java Java Ruby Ruby TQ=30 TQ=60 TQ=20 TQ=70 Tuesday, December 6, 11
  • 53. Use Case: SunSpace - Sun Microsystems Social Enterprise Framework for Global Sales & Services 25,000+ users 150’000+ content items 12+ millions social activities 10x growth within first 6 month Community Equity implemented since 2008 Tuesday, December 6, 11
  • 54. Information Ranking 27 Tuesday, December 6, 11
  • 55. Expert Discovery 28 Tuesday, December 6, 11
  • 58. Better Enterprise Search Better search results Tuesday, December 6, 11
  • 59. Better Enterprise Search Better search results Personalized Recommendations Tuesday, December 6, 11
  • 60. Better Enterprise Search Expertise Discovery Better search results Personalized Recommendations Tuesday, December 6, 11
  • 61. User Profile (WIIFM) Social Ranking Recognition (Incentive) Expertise and Skills discovery Tuesday, December 6, 11
  • 62. What’s In It For Me (WIIFM) Value Business: RoI, Users: WIIFM Adoption Process / Methodology Technology Enterprise Architecture Tuesday, December 6, 11
  • 63. What’s In It For Me (WIIFM) Value Business: RoI, Users: WIIFM Social Adoption model Adoption Process / Methodology Technology Enterprise Architecture Tuesday, December 6, 11
  • 64. Targeted Social Adoption Models Tuesday, December 6, 11
  • 65. Targeted Social Adoption Models Sales Team Tech Team Tuesday, December 6, 11
  • 66. Targeted Social Adoption Models Next Fiscal year - you can choose between: Sales Team Tech Team Tuesday, December 6, 11
  • 67. Targeted Social Adoption Models Next Fiscal year - you can choose between: 5% more salary Sales Team Tech Team Tuesday, December 6, 11
  • 68. Targeted Social Adoption Models Next Fiscal year - you can choose between: 5% more salary or work on a cool project Sales Team Tech Team Tuesday, December 6, 11
  • 69. Use Case: Technology Leadership - Sun Fellow Principal Senior Engineer Engineer Tuesday, December 6, 11
  • 70. Use Case: Technology Leadership - Sun Fellow Principal HR Levels Senior Engineer Engineer Tuesday, December 6, 11
  • 71. Use Case: Technology Leadership - Sun Fellow Principal HR Levels HR Promotion Process Senior Engineer Engineer Tuesday, December 6, 11
  • 72. Use Case: Technology Leadership - Sun Fellow Peer Review Principal HR Levels HR Promotion Process Senior Engineer Engineer Tuesday, December 6, 11
  • 73. Use Case: Technology Leadership - Sun Fellow Peer Review Principal Candidate Pipeline Criteria's Internal Outreach External Outreach HR Levels HR Promotion Process Senior Engineer Intellectual Properties .... .... Over average Community Equity Engineer Tuesday, December 6, 11
  • 74. Thanks ! peter.reiser@oracle.com http://blogs.oracle.com/peterreiser http://twitter.com/peterreiser Tuesday, December 6, 11