Understanding Information Architecture
24 likes5,293 views
The document discusses information architecture and its importance in improving clarity and understanding during requirement gathering and stakeholder consensus. It emphasizes the use of various tools and frameworks for organizing complexity and facilitating effective communication among users and makers. Additionally, it provides practical examples of successful applications and strategies for engaging stakeholders in the process.
Understanding Information Architecture
- 1. Understanding Information Architecture Abby Covert Dan Klyn Christina Wodtke
- 2. Abby Covert Dan Klyn Christina Wodtke @Abby_the_IA @DanKlyn @CWodtke Part 1: Part 2: Part 3: Identify opportunities for Structure goals to create Transform an information growth, change and clarity and consensus experience into a social improvement during among stakeholders and experience requirement gathering makers
- 3. Objectives • Present a new model for understanding information architecture • Practice using tools for creating consensus, representing meaning and shaping structure. • Get hands-on instruction with different kinds of approaches to creating diagrams and instructions for indicating interaction • List of IA "do's," and "don'ts" based a combined 40 years of experience as an information architect.
- 4. Abby Loves to use Information Architecture to... Identify opportunities for growth, change and improvement during requirement gathering 4
- 5. Information Architecture • Facilitates understanding • Orders meaning • Establishes truth • Creates clarity • Makes pictures of consensus 5
- 6. I am an information architect I intend to because I believe make the unclear clear everything is complex put the what architecture frames before the how problems, design solves them facilitate understanding understanding is organize meaning, always good but it is create clarity and equally important to establish truth not understand support goals, makers clarity is a and users prerequisite of truth by: Abby Covert & Dan Klyn 6
- 7. Complexity part of something that is complicated or hard to understand 7
- 8. Users • Comfort with context • Access/Interest/Trust • Reading & Grade level Layers of • Aesthetics & Taste Complexity • Budget • Distraction • Reach • Loyalty • Competition • Channel Limits Markting • Scope • Scalability Makers • Talent • Quality Assurance • Tools • maintainability • Integration • Tone • Production Budget • Brand • direction Design • Context • Flow • Structure Information • Clarity • Tasks Architecture • Models • Truth • Goals • Research • Competition Strategic Goals • REturn on Investment • Growth towards goals Stakeholders & Their Bosses • Reputation • The bottom Line 8
- 9. ?#?$%! What happens when complexity is not dealt with properly? 9
- 10. When complexity is ignored... User Stakeholder MAKER satisfaction Satisfaction Satisfaction Sometimes all 3 at once... 10
- 11. Herding Cats: Finding Models for exploring complexity in groups 11
- 12. Only you can help prevent Brainstorms 12
- 13. I Have used Framestorms to help • Change the audience for Sharpie from a office supply consumer to teenagers looking for a self expression tool • Grow a 150,000 member Facebook fan base for JELL-O over the weekend. • Pilot a revolutionary diet for people with Type 2 diabetes • Analyze and strategically prioritize digital marketing efforts and improvements for Herman Miller in support of their movement into the B to C market • Guide a team of 45 business stakeholders at Nike through an overhaul of 20 + systems affecting 120,000 employees and their customers
- 14. And some of my favorite tools are REALLY easy to learn 14
- 15. How people hear about your offering(s) How people explore your offering(s) What could detract How people Who else could from this person opt into your entice this person proceeding at this offering(s) at this point? point? I find success How people use your offering the in Using this first time Funnel to How people use explore a your offering product from a over time user lifecycle perspective 15
- 16. Step 1 Step 2 Step 3 Step 4 Context What What happens happens What Context happens Context What Context happens I find success in Using this Map model to explore a Process from a contextual lifecycle perspective
- 17. What are these kids doing? 17
- 18. Company Up! • Who should we work on as an example...? – In the past I have seen students have fun with: » In-n-Out Burger » The MoMa » Square » General Assembly » Your company name here 18
- 19. Which Frame works? Product Marketing Process Improvement 19
- 20. Directions – Using the framework brainstorm through assumptions, questions and facts of the problem space. • Identify 3 colors of post its to use for the 3 things you are brainstorming • Start with 5 minutes of silence and writing individually, then let’s go around and share and map each person’s post its 20
- 21. Thanks Abbycovert@gmail.com @ Abby_The_IA www.Abbytheia.com