UNDERSTANDING THE BASICS OF NEWS DESIGN
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This document provides tips for news design from an expert in India. It discusses the importance of clear typography, symmetry, whitespace, simplicity, avoiding clutter, using pictures to enhance content, and meeting deadlines. The overall message is that good design supports and celebrates the content without unnecessary decorations.
UNDERSTANDING THE BASICS OF NEWS DESIGN
- 1. UNDERSTANDING THE BASICS OF NEWS DESIGN SHAJAN C KUMAR, NEWS DESIGN EXPERT FROM INDIA
- 2. Print media is still the prime news source in India. Along with an English newspaper everyone here reads a vernacular newspaper too. They watch TV, browse news online and iPad, listens to radio and mobile.. So there can’t be a compromise on content & design!
- 3. India is place where we celebrate ‘colours’ for every festival. And we love it.
- 4. Typography stands tall on every communication. Legible and readable is the only demand. But if you can add bit of stye to it, nothing like that!
- 5. Beauty is not just a feeling of the beholder. There is a reason for it. And if you put things in symmetry, everything comes in order. Human eyes enjoys it!
- 6. Always keep the content traffic on a move. You feel relaxed then. Let there be red lights. You have to hold your consumers in good humour too.
- 7. Every display should have a reason. Patchworks eventually shows up. So never attempt that. Let it be simple. That means no more decorations!
- 8. Use of the white space is very important. But you have to be very careful. There should be an explainable harmony even there.
- 9. Always try to avoid cluttering the content. Human brain has a problem in absorbing too many content at a time. Give them a break!
- 10. Even now a picture is equivalent to thousand words. But then you have to put sense to that! Always go for content rich pictures.
- 11. Do you think deadline limits don’t matter? You are wrong then. It does! Because whatever you do; if it is not reaching the consumers on time they won’t wait. They will move on...
- 12. Always celebrate DESIGN for its perfection and user-friendly approaches. And mind that you are supporting the CONTENT. You can never make good DESIGN without good CONTENT. CREATED BY SHAJAN C KUMAR