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Understanding the Cloud and the
 Benefits for the Accountancy
             Sector

           Presented by:
    Adam Chetnik and Steve Thorns
Understanding the Cloud and the
  Benefits for the Accountancy Sector
• Overview of the Cloud - What is Cloud
  Computing?
• Types of Services
• Hosted Desktop – How is it different?
• Benefits and Risks – Highlight the benefits and
  address the common concerns
• How does it work in practice? – Case Study
Working in the Cloud?
What is Cloud Computing?
• ‘Buzzword’ for the Internet
• Name was inspired by the ‘cloud symbol’ that
  was often used to represent the Internet in
  diagrams and flowchart
• Cloud symbol used to represent the Internet
  as early as 1994
What is Cloud Computing?
     Cloud computing refers to services and
applications that are provided over the Internet,
 stored in a secure data centre and accessed via
           any Internet enabled device.
Cloud Computing Services
   Do you use any Cloud Computing Services?

• Websites: 1&1, FastHosts, WebFusion
• Email: Google Mail
• Email Anti-Spam and Virus filtering: Symantec
  Message Labs
• Data storage / synchronisation: Dropbox, iCloud
• Online backup: Mozy, iDrive
• Hosted Services: Desktop, Applications and Servers
• SaaS: Xero, KashFlow, SageOne
Cloud Computing Uptake
 2012 Survey of 250 SMBs :
• 61% of organisations use at least one hosted
  or cloud based service (compared to 48% - 18
  months ago)
• Of those not using – 26% said they anticipate
  adopting in the next 12 months
• 77% include consideration of Cloud services
  within their wider IT strategy
Source: Cloud Industry Forum in the UK
Types of Cloud
Three main categories:

• Public Cloud

• Private Cloud

• Hybrid Cloud
Public, Private or Hybrid Cloud?
Public Cloud
• Using the Internet to access computer services
• Charged on monthly basis according to
  gigabytes transmitted and bandwidth used
• Cloud provider bears the entire cost of
  infrastructure
• Pros – cost efficiency, short-term
  commitment, faster to deploy
• Cons – one-size-fits all approach
Public, Private or Hybrid Cloud?
Private Cloud
• Using virtualisation technology to provide
  similar function to public Cloud
• Owned and managed in-house
• Supplier of hardware – Dell, HP, IBM & NetApp
• Pros - customisation
• Cons – expensive to deploy and maintain
Public, Private or Hybrid Cloud?
Hybrid Cloud
• Outsourced options to a third party – public
• Partitioning – own virtual system
• Provides the customisation of private cloud
• Cost efficiency of public cloud
Types of Cloud Computing
Three main categories:

• Infrastructure-as-a-Service (IaaS)

• Platform-as-a-Service (PaaS)

• Software-as-a-Service (SaaS)
Types of Cloud Computing
1. Infrastructure-as-a-Service
• Cloud provider supplies infrastructure - access
  to virtual servers
• Examples – Rackspace and Amazon

2. Platform-as-a-Service
• Includes IaaS and the operating system
• Examples – Windows Azure, Google App
  Engine
Types of Cloud Computing
3. Software-as-a-Service
• Includes IaaS, PaaS and the application
• Cloud provider installs and operates
  application software in the Cloud
• Users do not own or manage any hardware
• Examples:
   Hosted Application e.g. SalesForce
   Microsoft Office 365
   Bookkeeping software e.g. Xero, KashFlow
Types of Cloud Computing
Desktop-as-a-Service
• Also known as “Hosted or Virtual Desktop”
• All applications, data and user profile stored
  on a virtual server in a different location
• Access available through Internet connection
  with any Internet enabled device
• Removes need for in-house IT infrastructure
Hosted Desktop – what is it?
• Looks, feels and behaves the same as a normal
  desktop PC
• A complete hosted desktop solution includes:
   Windows Operating System
   Software applications
   Microsoft Office Standard or Professional
   Email system e.g. Microsoft Exchange
Hosted Desktop Screen Shot
Benefits of the Cloud
• Work from anywhere
• Scalability – easy to add or remove users
• Support – some providers include IT support
  and software updates
• Reliability – most providers will give an SLA
  with minimum of 99.9% uptime availability
• Backup (and replication)
• Cost savings
• Lower carbon footprint & electricity savings
Typical Cost Savings
Examples of cost savings with a Hosted Desktop solution versus a traditional on-site
set-up:

NO. OF USERS                                     COST SAVINGS £
                                  Year 1          Year 2          Year 3          TOTAL
5 users in 1 office                4,937           5,197          5,258          15,391
10 users in 1 office               3,931           4,513          4,694          13,138
20 users in 1 office               1,444           2,607          2,969           7,020
25 users in 1 office             14,940           16,424         16,907          48,272
35 users in 2 offices            13,349           15,055         15,780          44,184
75 users in 3 offices              8,667          11,378         12,889          32,935


Cost savings on average up to 50%, not taking into account staff / partner time on IT.
Expenditure becomes OPEX rather than CAPEX.
Concerns over the Cloud
• Security of Data – physical and virtual security.
Data centres built with highest level of physical security. Intrusion prevention systems used to
prevent an possible hacking. Transmission over the Internet and encrypted. SSL encryption,
same as used for online banking and secure payment. Biggest source of data loss/leaks actually
come from misplaced USB sticks, stolen laptops, unsecure internet connections and less than
honest employees.

• Internet Speed and Connection
A hosted service doesn’t need high speed Internet connections as no actual processing of data or
data is transmitted over the Internet. In August 2012 Ofcom found that the average Internet
speed in UK is 9.0Mbit/s. City locations higher than this and speeds increasing all the time with
investment backed by the Government. Internet is now consistently reliable in the UK, and if
yours is not it is more than likely a fault with internal equipment or cabling. If your Internet
connection does ever fail – options to work from another location, 3G or purchase a dongle.

• Location of data
People are concerned that they don’t know where there data is stored. Our answer to this would
be to check out your supplier is before moving to them.
Concerns over the Cloud
Under the Data Protection Act 1999 storage of data remains the responsibility of data controller
(i.e. you the accountant), so you must ensure that data processor (cloud provider) maintains good
practice in terms of security, but all this really means is that you need to check that your data is
either within EU or if in US with a safe harbour provider.

• Cloud Provider – do your homework
Check who the provider is - do your homework . Check who they really are: are they are reseller.
A good provider will give you all the reassurances you need on who they are and how they
operate. Do they provide all support, are there support team technical, what do they charge as
extras, are their data centres in the UK, what is there disaster recovery procedure, what is the
lock in period, what is there SLA and downtime record.

• Changes to the way you work
Staff worry that it will change the way the work, business owners worry that training will be
required costing time and money. A hosted desktop looks, feels and behaves the same, so there is
no need to have any concerns. A business can move to a hosted environment with no re-training
requirement. IT staff fear redundancy – yes this is inevitable, but we have found that in some
cases the IT manager actually welcomes less time spent on IT maintenance allowing them to
spend more time on planning, strategy etc.
Hosted Desktop Uptake
Recent poll of 250 Accountants at IT update
webinar by the ICAEW IT Faculty showed:
• 11% using hosted services
• 27% using a mixture of both
• 50% will consider it next time need to change
  their server(s)
• 12% systems not robust enough to host
How does it work in Practice?
Case Study
Scenario:
• 30 users over 2 offices
• Separate databases in the two offices
• Some software only available in one office
• Transferred data around on memory sticks

Moved to hosted solution in June 2011 ……
How does it work in Practice?
• Integrated database of software and all data
• Staff can work from home or access system at
  clients
• As well as no capital costs on servers, able to
  purchase much cheaper PCs – Thin Clients,
  which take 5 mins to setup compared to 5
  hours previously
• All using latest version of Microsoft Office
• Software updates done by hosted provider
Summary
• What is Cloud Computing?
• Adoption rates are high and set to increase
• Different types to consider, but all have same
  benefits and possible concerns
• How does it work in Practice

• What is the future of Cloud Computing?
Improved security e.g improved encryption techniques. Cloud services will be optimized for
mobile. Already over 27% of emails are opened on a mobile device. European Cloud Partnership
(ECP) met for first time this week kicking off the process of building an EU Digital Single Market
for Cloud Computing. Will create a common framework for cloud computing across Europe to
stimulate the migration of IT use to the Cloud. Initial budget of 10 million Euros allocated.
Any Questions?



Adam Chetnik and Steve Thorns
        Stand A352
      020 3239 6181
 www.hosteddesktopuk.co.uk
     @HostedDesktopUK

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Understanding the Cloud and the Benefits for the Accountancy Sector - Presented at Accountex

  • 1. Understanding the Cloud and the Benefits for the Accountancy Sector Presented by: Adam Chetnik and Steve Thorns
  • 2. Understanding the Cloud and the Benefits for the Accountancy Sector • Overview of the Cloud - What is Cloud Computing? • Types of Services • Hosted Desktop – How is it different? • Benefits and Risks – Highlight the benefits and address the common concerns • How does it work in practice? – Case Study
  • 3. Working in the Cloud?
  • 4. What is Cloud Computing? • ‘Buzzword’ for the Internet • Name was inspired by the ‘cloud symbol’ that was often used to represent the Internet in diagrams and flowchart • Cloud symbol used to represent the Internet as early as 1994
  • 5. What is Cloud Computing? Cloud computing refers to services and applications that are provided over the Internet, stored in a secure data centre and accessed via any Internet enabled device.
  • 6. Cloud Computing Services Do you use any Cloud Computing Services? • Websites: 1&1, FastHosts, WebFusion • Email: Google Mail • Email Anti-Spam and Virus filtering: Symantec Message Labs • Data storage / synchronisation: Dropbox, iCloud • Online backup: Mozy, iDrive • Hosted Services: Desktop, Applications and Servers • SaaS: Xero, KashFlow, SageOne
  • 7. Cloud Computing Uptake 2012 Survey of 250 SMBs : • 61% of organisations use at least one hosted or cloud based service (compared to 48% - 18 months ago) • Of those not using – 26% said they anticipate adopting in the next 12 months • 77% include consideration of Cloud services within their wider IT strategy Source: Cloud Industry Forum in the UK
  • 8. Types of Cloud Three main categories: • Public Cloud • Private Cloud • Hybrid Cloud
  • 9. Public, Private or Hybrid Cloud? Public Cloud • Using the Internet to access computer services • Charged on monthly basis according to gigabytes transmitted and bandwidth used • Cloud provider bears the entire cost of infrastructure • Pros – cost efficiency, short-term commitment, faster to deploy • Cons – one-size-fits all approach
  • 10. Public, Private or Hybrid Cloud? Private Cloud • Using virtualisation technology to provide similar function to public Cloud • Owned and managed in-house • Supplier of hardware – Dell, HP, IBM & NetApp • Pros - customisation • Cons – expensive to deploy and maintain
  • 11. Public, Private or Hybrid Cloud? Hybrid Cloud • Outsourced options to a third party – public • Partitioning – own virtual system • Provides the customisation of private cloud • Cost efficiency of public cloud
  • 12. Types of Cloud Computing Three main categories: • Infrastructure-as-a-Service (IaaS) • Platform-as-a-Service (PaaS) • Software-as-a-Service (SaaS)
  • 13. Types of Cloud Computing 1. Infrastructure-as-a-Service • Cloud provider supplies infrastructure - access to virtual servers • Examples – Rackspace and Amazon 2. Platform-as-a-Service • Includes IaaS and the operating system • Examples – Windows Azure, Google App Engine
  • 14. Types of Cloud Computing 3. Software-as-a-Service • Includes IaaS, PaaS and the application • Cloud provider installs and operates application software in the Cloud • Users do not own or manage any hardware • Examples:  Hosted Application e.g. SalesForce  Microsoft Office 365  Bookkeeping software e.g. Xero, KashFlow
  • 15. Types of Cloud Computing Desktop-as-a-Service • Also known as “Hosted or Virtual Desktop” • All applications, data and user profile stored on a virtual server in a different location • Access available through Internet connection with any Internet enabled device • Removes need for in-house IT infrastructure
  • 16. Hosted Desktop – what is it? • Looks, feels and behaves the same as a normal desktop PC • A complete hosted desktop solution includes:  Windows Operating System  Software applications  Microsoft Office Standard or Professional  Email system e.g. Microsoft Exchange
  • 18. Benefits of the Cloud • Work from anywhere • Scalability – easy to add or remove users • Support – some providers include IT support and software updates • Reliability – most providers will give an SLA with minimum of 99.9% uptime availability • Backup (and replication) • Cost savings • Lower carbon footprint & electricity savings
  • 19. Typical Cost Savings Examples of cost savings with a Hosted Desktop solution versus a traditional on-site set-up: NO. OF USERS COST SAVINGS £ Year 1 Year 2 Year 3 TOTAL 5 users in 1 office 4,937 5,197 5,258 15,391 10 users in 1 office 3,931 4,513 4,694 13,138 20 users in 1 office 1,444 2,607 2,969 7,020 25 users in 1 office 14,940 16,424 16,907 48,272 35 users in 2 offices 13,349 15,055 15,780 44,184 75 users in 3 offices 8,667 11,378 12,889 32,935 Cost savings on average up to 50%, not taking into account staff / partner time on IT. Expenditure becomes OPEX rather than CAPEX.
  • 20. Concerns over the Cloud • Security of Data – physical and virtual security. Data centres built with highest level of physical security. Intrusion prevention systems used to prevent an possible hacking. Transmission over the Internet and encrypted. SSL encryption, same as used for online banking and secure payment. Biggest source of data loss/leaks actually come from misplaced USB sticks, stolen laptops, unsecure internet connections and less than honest employees. • Internet Speed and Connection A hosted service doesn’t need high speed Internet connections as no actual processing of data or data is transmitted over the Internet. In August 2012 Ofcom found that the average Internet speed in UK is 9.0Mbit/s. City locations higher than this and speeds increasing all the time with investment backed by the Government. Internet is now consistently reliable in the UK, and if yours is not it is more than likely a fault with internal equipment or cabling. If your Internet connection does ever fail – options to work from another location, 3G or purchase a dongle. • Location of data People are concerned that they don’t know where there data is stored. Our answer to this would be to check out your supplier is before moving to them.
  • 21. Concerns over the Cloud Under the Data Protection Act 1999 storage of data remains the responsibility of data controller (i.e. you the accountant), so you must ensure that data processor (cloud provider) maintains good practice in terms of security, but all this really means is that you need to check that your data is either within EU or if in US with a safe harbour provider. • Cloud Provider – do your homework Check who the provider is - do your homework . Check who they really are: are they are reseller. A good provider will give you all the reassurances you need on who they are and how they operate. Do they provide all support, are there support team technical, what do they charge as extras, are their data centres in the UK, what is there disaster recovery procedure, what is the lock in period, what is there SLA and downtime record. • Changes to the way you work Staff worry that it will change the way the work, business owners worry that training will be required costing time and money. A hosted desktop looks, feels and behaves the same, so there is no need to have any concerns. A business can move to a hosted environment with no re-training requirement. IT staff fear redundancy – yes this is inevitable, but we have found that in some cases the IT manager actually welcomes less time spent on IT maintenance allowing them to spend more time on planning, strategy etc.
  • 22. Hosted Desktop Uptake Recent poll of 250 Accountants at IT update webinar by the ICAEW IT Faculty showed: • 11% using hosted services • 27% using a mixture of both • 50% will consider it next time need to change their server(s) • 12% systems not robust enough to host
  • 23. How does it work in Practice? Case Study Scenario: • 30 users over 2 offices • Separate databases in the two offices • Some software only available in one office • Transferred data around on memory sticks Moved to hosted solution in June 2011 ……
  • 24. How does it work in Practice? • Integrated database of software and all data • Staff can work from home or access system at clients • As well as no capital costs on servers, able to purchase much cheaper PCs – Thin Clients, which take 5 mins to setup compared to 5 hours previously • All using latest version of Microsoft Office • Software updates done by hosted provider
  • 25. Summary • What is Cloud Computing? • Adoption rates are high and set to increase • Different types to consider, but all have same benefits and possible concerns • How does it work in Practice • What is the future of Cloud Computing? Improved security e.g improved encryption techniques. Cloud services will be optimized for mobile. Already over 27% of emails are opened on a mobile device. European Cloud Partnership (ECP) met for first time this week kicking off the process of building an EU Digital Single Market for Cloud Computing. Will create a common framework for cloud computing across Europe to stimulate the migration of IT use to the Cloud. Initial budget of 10 million Euros allocated.
  • 26. Any Questions? Adam Chetnik and Steve Thorns Stand A352 020 3239 6181 www.hosteddesktopuk.co.uk @HostedDesktopUK

Editor's Notes

  • #27: STEVETell the audience who you are, were you are exhibiting and how many clients we have.Are there any questions from the audience?THANK THE AUDIENCE