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Understanding
the Digital
Filipino
Learner
Janette Toral
http://digitalfilipino.com
Facebook: digitalfilipino
Twitter: digitalfilipino
http://digitalfilipino.com
+

http://digitalfilipinoclub.com
+

Email and Blended Learning using
Moodle (2003 to 2008)
E-Commerce Workshop

WSIS Philippines E-Learning Award 2003

Blogging from Home
+

Profile of the Digital Filipino
Learner
n  Educators
n  Professionals

up)

n  Curious

(24 and

n  College

students
(mostly required by
professors)

n  Aspiring

entrepreneurs

n  Aspiring

consultants

n  Competitive
+

2009 – Free and Paid Webinar
series
+

Profile of the Digital Filipino
Learner
n  Professionals

(24 and up)

n  Entrepreneurs
n  Employed

and allowed
by companies to listen to
webinars during office
hours.

n  Filipinos

based in
province and overseas.
n  Willing to pay for
reasonable fee.

n  Curious
n  Competitive
n  Practical
2010 – Webinar and Edu20 eLearning
platform

Certified Blog & Social
Media Entrepreneur
Program
http://digitalfilipino.com/
bsm

Partnership with eLearning Edge and Ateneo De Manila University
Platform used: Webinar, Edu20, Facebook, Email, Mobile
+ Profile: Out-of-town, differentiators,
influencers
+

Profile of the Digital Filipino
Learner
n  From

young
freelancers to
entrepreneurs wanting
to try new things

n  Filipinos

based in
province.
n  Willing to pay for
reasonable fee.

n  Curious
n  Competitive
n  Puts

premium on
“partnership with
University” brand.
2011 – 2019 Support 100 ECommerce Start-ups

Craft your vision.
Make it a reality.
E-Learning is part of
awareness and skills
biulding of prospects.
http://digitalfilipino.com/ecom
http://digitalfilipino.com/ecom
Understanding the Digital Filipino Learner
http://digitalfilipino.com/influence

Empower people with knowledge.
Understanding the Digital Filipino Learner
Protégé Webinars
+

Profile of the Digital Filipino
Learner
n  From

college students
to retirees.

n  Aspiring

entrepreneurs
n  Aspiring
n  Work

consultants

from home

n  Curious
n  Competitive
n  Sustainability
n  New
n  “Is

ventures

this for me?”
+

Face-to-face Boot Camps
+

Profile of the Digital Filipino
Learner
n  Professionals

up)

(24 and

n  Seeking

for
opportunities (21 and
up)

n  Puts

premium on faceto-face interaction

n  Curious
n  Competitive

n  Professors

n  Sustainability

n  Start-ups

n  New

n  Work

from home

ventures
+

Started
October 3, 2013

P2, 500 valid for one
year.
Anyone can join
anytime. (open
calendar)
+

Profile of the Digital Filipino
Learner
n  Real

estate service
professional

n  Follow

early innovators

n  Puts

premium on
reputation

n  Curious

n  Provincial

n  Competitive

n  Price

n  Sustainability

conscious

n  “Exclusive”
From plan creation to
getting It done.

P2, 500 valid for one
year.
Anyone can join
anytime. (open
calendar)
FREE for
DigitalFilipino Club Members
http://digitalfilipinoclub.com
+

Virtual Events (BSME Day, One
Internet Day series)
+

Profile of the Digital Filipino
Learner
n  Professionals

up)

(21 and

stage

n  Thinking

n  Seeking

for
opportunities (21 and
up)

things

through.
n  Competitive
n  Sustainability

n  Retirees
n  Aspiring

n  Next

consultants

n  New

ventures
+ Lessons Learned about E-Learning
and Digital Filipino Learners
n  Become

an “influencer” to
get attention.

n  Quality

requires
consistency.
n  From

content to trainer.

n  What

you “project” is what
you attract! TRUST.

n  Partnership

is key for long
term growth.

n  Mobile

and gamification is
key to e-learning future.

n Giving

free
content is vital.

n E-Learning

for
nation re-building.
Twitter:
@digitalfilipino
Facebook:
digitalfilipino

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Understanding the Digital Filipino Learner

  • 4. + Email and Blended Learning using Moodle (2003 to 2008) E-Commerce Workshop WSIS Philippines E-Learning Award 2003 Blogging from Home
  • 5. + Profile of the Digital Filipino Learner n  Educators n  Professionals up) n  Curious (24 and n  College students (mostly required by professors) n  Aspiring entrepreneurs n  Aspiring consultants n  Competitive
  • 6. + 2009 – Free and Paid Webinar series
  • 7. + Profile of the Digital Filipino Learner n  Professionals (24 and up) n  Entrepreneurs n  Employed and allowed by companies to listen to webinars during office hours. n  Filipinos based in province and overseas. n  Willing to pay for reasonable fee. n  Curious n  Competitive n  Practical
  • 8. 2010 – Webinar and Edu20 eLearning platform Certified Blog & Social Media Entrepreneur Program http://digitalfilipino.com/ bsm Partnership with eLearning Edge and Ateneo De Manila University Platform used: Webinar, Edu20, Facebook, Email, Mobile
  • 9. + Profile: Out-of-town, differentiators, influencers
  • 10. + Profile of the Digital Filipino Learner n  From young freelancers to entrepreneurs wanting to try new things n  Filipinos based in province. n  Willing to pay for reasonable fee. n  Curious n  Competitive n  Puts premium on “partnership with University” brand.
  • 11. 2011 – 2019 Support 100 ECommerce Start-ups Craft your vision. Make it a reality. E-Learning is part of awareness and skills biulding of prospects.
  • 18. + Profile of the Digital Filipino Learner n  From college students to retirees. n  Aspiring entrepreneurs n  Aspiring n  Work consultants from home n  Curious n  Competitive n  Sustainability n  New n  “Is ventures this for me?”
  • 20. + Profile of the Digital Filipino Learner n  Professionals up) (24 and n  Seeking for opportunities (21 and up) n  Puts premium on faceto-face interaction n  Curious n  Competitive n  Professors n  Sustainability n  Start-ups n  New n  Work from home ventures
  • 21. + Started October 3, 2013 P2, 500 valid for one year. Anyone can join anytime. (open calendar)
  • 22. + Profile of the Digital Filipino Learner n  Real estate service professional n  Follow early innovators n  Puts premium on reputation n  Curious n  Provincial n  Competitive n  Price n  Sustainability conscious n  “Exclusive”
  • 23. From plan creation to getting It done. P2, 500 valid for one year. Anyone can join anytime. (open calendar)
  • 24. FREE for DigitalFilipino Club Members http://digitalfilipinoclub.com
  • 25. + Virtual Events (BSME Day, One Internet Day series)
  • 26. + Profile of the Digital Filipino Learner n  Professionals up) (21 and stage n  Thinking n  Seeking for opportunities (21 and up) things through. n  Competitive n  Sustainability n  Retirees n  Aspiring n  Next consultants n  New ventures
  • 27. + Lessons Learned about E-Learning and Digital Filipino Learners n  Become an “influencer” to get attention. n  Quality requires consistency. n  From content to trainer. n  What you “project” is what you attract! TRUST. n  Partnership is key for long term growth. n  Mobile and gamification is key to e-learning future. n Giving free content is vital. n E-Learning for nation re-building.