Unit 01 power point survey
- 1. OCR – Level 3 Cambridge Introductory Diploma in Media Unit 01: Analyzing Media Products and Audiences Evidence Name: Rhia De Carlo Candidate Number: 2040 Center Name: St. Andrew’s Catholic School Center Number: 64135 Set Brief - Print Project/Brief – Music Magazine & Promotion
- 2. Contents 3. Focus Publisher and product 5. Ownership structure 6. Operating model 7. Brand ideology/Ethos 8. Technological Convergence 9. Associated products 10. Market position 11. Competitors 12. Product Analysis 13. Front cover annotations 15. Double page spread annotations 16. Primary research-target audience 17. Target audience 18. Audience Theories 19. Maslow's Hierarchy of needs 20. Demographics – Socio Economic Factors of readers 21.Phsycographics 22-31. Survey Monkey results and Analysis 32. Secondary research 34. Distribution Analysis 35.Product advertising and Marketing 36.Advertising 37.Marketing Above or bellow the line 39-41. Legal & Ethical Issues
- 3. Focus Publisher and Product Publisher Product • MOJO is a popular music magazine published initially by Emap • Mojo has been published by Bauer since January 2008 • It is published monthly in the United Kingdom. • Following the success of the magazine Q, publishers Emap were looking for a title that would cater for the burgeoning interest in classic rock music. • MOJO was first published on 15 October 1993 • MOJO magazine is designed for those who truly love music • A hand-compiled collector’s CD is free with every issue http://www.bauermedia.co.uk/ • Bauer has been publishing Mojo magazine since January 2008 • Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. • Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. • In 1994, the company bought a small magazine called For Him Magazine which is now the core of the best-selling international multi-platform brand FHM. • Continuing its history of magazine launches, Closer was launched in 2002 and Britain’s first weekly glossy, GRAZIA, was launched in 2005. • Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.
- 5. Ownership Structure http://www.bauermedia.co.uk/about Bauer media is a global company as its magazines are sold worldwide. • Matthew Stanton became CEO of Bauer Media during January of 2012 and is responsible for all Bauer Media business in Australia, New Zealand and Hong Kong. • Andrew Stedwell became CFO of Bauer Media Group during January of 2012. he has spent 16 years at Bauer Media in various roles in the company prior to his promotion of CFO.
- 7. Brand Ideology/Ethos • Slogan –we think popular –I couldn’t find a definition for ‘we think popular’ however my understanding is that it is referring to the magazine having popular content which will be shown by the artists and songs chosen etc. • History- MOJO magazine debuted on the news-stands of Britain in 1993. • Its marking of a cover story was an account of the complex bond between Bob Dylan and John Lennon. People responded with general amazement that the age of sound bite culture should create a magazine which revelled in 16-page features of an uncompromising standard. since, it has revelled in the stories of the all time greats in music and recommended new music of a higher standard and integrity of the classics of now and tomorrow. • Founding editor Paul Du Noyer, quoted “that had sensibilities of a fanzine and the design values of vogue”. • The title of the magazine was chosen as a front page for Delta blues mythology and as a reminder and as a reminder of the magic that is music. • Initially published by Emap, until January 2008 where Bauer took over. Which is now issued monthly in the UK. • Emap first published ‘Q’ magazine and then looked for a suitable title to fit there classic Rock magazine which was then first published on the 15th of October 1993.
- 8. Technological Convergence Bauer media does publish its magazines online however you can subscribe to there website and receive a monthly issue. Bauer uses social media as a form of advertisement for there products such as twitter, facebook, linked in, flickr etc. Through having access to more than one social media site gives Bauer a bigger opportunity to market their products to a wider target audience. This will improve sales across their product range for a relatively small outlay since most social media sites provide free advertising which then has the potential to go viral amongst the site users.
- 9. Associated Products • As well as the Magazine itself Mojo also has a online store where you can buy a variety of products related to the genre (classic rock). • On the online store you can find a wide range of merchandise, from T- shirts to Mugs. • As well as the online store Mojo’s website also has an online competition where you have the chance to win a variety of music related products such as ipods.
- 10. Market Position Bauer • MOJO magazine is a Popular classic rock magazine, Published monthly by Bauer in the Uk since 2008 MOJO was first published on 15 October 1993; in keeping with its classic rock aesthetic, the first issue had Bob Dylan and John Lennon as its first cover stars. It was Noted for its in-depth coverage of popular and cult acts acting as the inspiration for Blender and Uncut. A large number of noted music critics have written for it including Charles Shaar Murray, Greil Marcus, Nick Kent and Jon Savage. The launch editor of MOJO was Paul Du Noyer and his successors have included Mat Snow, Paul Trynka and Pat Gilbert. • Mojo Sold copies in 2012: 84,560 • Kerrang! is also UK-based published by Bauer. The magazine is devoted to rock music. It was first published on 6 June 1981 however only as a one-off supplement in the Sounds newspaper. Kerrang was Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted electric guitar, The magazine was initially devoted to the New Wave of British Heavy Metal and hard rock acts. In the early 2000s it became the best-selling British music newspaper. • Kerrang Sold copies in 2012: 39,950
- 11. Competitors Kerrang Magazine like Mojo, is targeted at classic rock fans & Published by Bauer media. It is a UK-based magazine devoted to rock music. It was first published on 6 June 1981 as a one-off supplement in the Sounds newspaper. Q magazine is considered a competitor, of Mojo magazine as it is also published by bauer media, however it is not a classic rock magazine. This magazine has an extensive review section, featuring: new music releases, reissues, music compilations, film and live concert reviews, as well as radio and television reviews. It uses a star-rating system from one to five stars; the rating an album receives in Q is often added to print and television advertising for the album in the UK and Ireland. Classic rock magazine is considered a competitor to Mojo magazine as it is also targeted at classic rock fans, and has a similarity in content however this magazine is of a different publisher (TeamRock). Classic Rock is a British magazine dedicated to the radio format of classic rock, Although firmly focusing on key bands from the 1960s through early 1990s, it also includes articles and reviews of contemporary and upcoming artists it deems worthy of note.
- 12. Product Analysis • Purpose The purpose of Mojo magazine is to give classic rock fans the latest information on classic rock bands and the latest classic rock hits. • The strapline goes with the theme of the magazine due to the yellow, red, blue and white colours • The strapline includes Studio reports on bands such as Architects and Lost prophets. Both theses bands fit under the rock genre which would appeal to the target audience who are in the E demographic category. • Also the strapline reads ‘Still hell raising!’ which again attracts the target audience by hinting the rebellious nature that rock music tends to have • There is a picture of ‘Asking Alexandria’ and as a heavy metal band this would draw in the target audience. • Genre Mojo magazines sub-genre is classic rock, which means that Kerrang and Classic Rock magazine are suitable competitors considering they have the same subgenre . • The style In both MOJO magazine the bold masthead is highlighted by the intensity of the background. This relates to the genre of the music magazine. MOJO has parts of the masthead covered as it is a well known, and established magazine. The Coverlines attract the audience and make them want to read more. Like, if someone likes Queen of the Stone Age or Radiohead they will buy the magazine because they will want to know the latest gossip on the bands and when their next tour may be for example.
- 13. Promotion: A free CD increases the potential purchase by the costumer of the magazine, as they will be gaining a free CD. Someone trying to move into a higher social class would be interested in the promotion of a ‘free CD’. Headline: Bold to the bottom right of the picture of the main story, rather than the usual position at the bottom of the page. Picture: Black and white image, which allows the coloured advertisements to stand out. The Beatles are used to show that this particular issue is based on them. Which indicates that this magazine is targeted at there fans and the age group the Beatles perform to. Story: ‘ A year of Dangerous living’ & ‘ The survivors tell their tale’ gets customers intrigued, making them want to read on by buying the magazine. Price: £4.99 Date: March 2014 Masthead: Large, bold, text above the picture makes the brand of magazine more recognisable, and eye catching. Story Separators: lack of any visible story breakers, although the headlines are placed in a position to show that they are separate stories. • Genre – classic rock music suited to the older generation / however has also covered ‘The white stripes’ more suited to the younger generation. • First issue – November 1993 • Frequency – monthly issues Puff – an incentive normally placed around the shape to make the text stand out and encourages the reader to turn the page. Secondary images – these are images on the front cover which isn’t necessarily as important as the main image Anchorage text: This provides another hook into the article giving the reader a few more clues as to what to expect. Anchorage text: ‘the music magazine’ This suggests that it is a music magazine
- 14. Contents page Very basic colour scheme, with a grey background and black and gold text. The black and gold text stands out more as there is a plain background. The black bold text shows the title of each article and the name of the people being interviewed or talking within the article. The smaller writing however, gives the reader more details on what the article is about. The masthead at the top is in a large font which makes it stand out on the page, and making it clear that this page belongs to Mojo magazine. Beneath the mast head are the names of the cities most iconic for music The issue number shows that the magazine has been around for a decent amount of time as this is the 193rd issue. The outfit of the person in the picture contrasts with the basic background and makes him stand out from the page. Which shows he is the focus of the page. The angle of which the image has been taken is a high angle shot. Which emphasises the idea of him being a huge part of the magazine. Here they have included a quote from one of the main articles. Which will give the reader an idea of what the article is about and want to read on.
- 15. Double Page Spread (DPS) and Annotated Codes & Conventions Stand first is the most important as it is often used to grab the audiences attention. Some of the wording is in bold to highlight who the journalists are giving them recognition for there work. Format: The article is mainly informal so that the personality of the journalist shines through to the reader feels directly spoken to. Font & Style: simple yet consistent colour scheme. The use of red as a background colour suggests danger, daring, all of which are part of the stereotypical image of a rock band. Layout is in columns, normally 2-3 per page. When the two pages are layout linked together like this one it creates a coherent DPS. The direct address is used for the main image as the photographer is trying to engage with the audience of the magazine. Double page spreads are good for this as when the audience reads the main body text the image can relate to it. The mise-en-scene of the photograph found on this double page spread is reflecting the band’s clothing, instruments and musical talent in action. This will give the reader a sense of their individual musical skills making them feel like they know the band members more. Drop Capital: Draws the reader into the start of the article. Pull out comment: This is lifted from the article to give readers a teaser of what they are about to read. Marker – This is drawing the readers attention to the magazine website. The yellow and black provides a striking contrast as does the arrow as it “points them” towards the website.
- 16. Production process of • Pre, During and Post-Production – The first thing in a production process is to set up the date of publication, the date of publication is merely the date that you want your magazine to be released to the public as a final finished product. Doing the date of publication first gives you a schedule to operate by, this will help to plan how the production process will occur. • Managing the schedule also plays a very important part in the production process for if you want your magazine to be produced successfully then you must properly manage the schedule in a way that there are provisions for certain mishaps so that even when these mishaps occur, you can always meet the deadline.For this reason, managing the schedule is vital in the production process of a magazine. • Next you must work on an Editorial, this involves the editorial team assembling and deciding on what topics will be featured in the next issue of the magazine. The editorial team will talk about a variety of contents to make up the magazine. Once they have decided on the types of article ideas, or topics, news stories, illustrations and photographs to be featured in this magazine, the editorial team will then make decisions on the budgetary. This means hey will look at the money available to them and how it can be spent towards the production of the magazine. • The next step is content acquisition this process is said to be the most important step in the production process of a magazine because without the content there is no magazine. The content can be gathered in two ways, firstly is through the house staff writers and secondly is through the external writers whom are commissioned to write on topics that are specialist in nature. During this step artwork and graphics are also worked on. • Artwork is simply illustrations and pictures which are going to be placed in the magazine. The graphics however are the pictures or images which are created or designed on a computer program.
- 17. • Sub editing is the next step, it focuses on quality control, if the media organisation is big enough to have sub editor the he shall be responsible for this job, if not then the editor will do this job which involves checking of the accuracy of all facts in the articles. Making sure that words are properly spelt, making sure that grammar and punctuation are used correctly, making sure that all articles follow the house- style. • Working on the page layout: Then comes the page layout, in big publications there is a time especially responsible for the page layouts, we call them the layout staff. The layout staff typeset and layout the variety of pages which form the magazine. By taking part in this task they use very high tech desktop publishing (DTP) for example InDesign or PageMaker to do so. This is where the adverts are placed into the content. • Once the page layout is complete it is time for proofreading, during this stage the editorial department will print out a hardcopy of the magazine for correcting mistakes, they use a hardcopy because it is easier to proofread than a softcopy. When they spot a mistake they correct it quickly on the DTP. The editorial team them proofreads until every member of staff is happy and believes all the mistakes are gone. • Then we move on to the filing and printing of the magazine, this is where the term “pre press "comes in. this means they check the correct fonts and images are being used for the magazine, once done the printing takes place , each copy the printer prints is the final finished product which means that the final step is the distribution, this means the magazines are packaged neatly and sent to the warehouse before they are distributed and sold to the public. Source :http://hosbeg.com/the-magazine-production-process/
- 19. Primary Research - Target Audience • Bauer Media Claims “MOJO is THE MUSIC EXPERT – a magazine of high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental. It prefers to celebrate quality over popularity – music that will stand the test of time.” • Mojo magazine itself claims that Mojo magazine is “the worlds finest music magazine” Spending Power Mojo magazines spending power is high because the demographic is C1/C2. this is influenced by the UK price which is £4.99 although the demographic is average everyone in this demographic are likely to be able to afford this. The target audience for Mojo magazine is definitely the older generation, being a teenager myself I would class the classic rock as a slightly boring genre of music found less appealing to my generation. I would target mojo magazine at more mature music lovers, Age 35 and above however both genres would appeal to this magazine. Mojo focus on a genre of music and the magazine is a representation of it. It focus on the love for classic rock and the artists/bands involved. Mojo targets it’s audience by concentrating on classic rock e.g. : Boy Dylan, Pink Floyd, The White Stripes, Guns and roses etc. All rock artists. The ideology of Mojo is to show that rock music also has a value due to the amount of classic rock artists focused on in the magazine having more articles in then it does with reviews of gig and festivals like Kerrang magazine. MOJO would normally feature more older and wiser Bands/Artists hence why it is more appealing to the older generation.
- 20. Target Audience • Mojo magazine has had a circulation of 70, 667 (Jan- Jun '14) in the UK alone. • If you subscribe to Mojo magazine you can recieve a mothly issue by post or if you chose you may read it online. • The demographic profile of the magazine audeince is ABC1 so this is quite wide and varied. Statistics also show that it is a prodominately male audience in the 45-54 age range. This connotes that the magazine is more popular amongst ageing rockers who have found themselves in less than exciting jobs.
- 21. Audience Theories • Uses & gratifications (Katz) – surveillance and information, music magazines such as Mojo magazine provide various kinds of information about music artists, and the music business itself so the audience can learn things, and find out what is happening ‘out there.’ • Escape and diversion, Music magazines can provide an escape from people’s own everyday life; the audience can get involved with different artists and stories; they can get carried away with drama or excitement and forget about their own lives and worries for a while.
- 22. Maslow’s Hierarchy of needs • I believe that readers of Mojo magazine are in the Hierarchy of physiological needs, as stereotypically classic rock fans are quite base their lives around rebellion, drugs, alcohol therefore they do not have self actualization, self-esteem, love and belonging, or safety and security so I have put the Mojo magazines readers into the physiological needs category. However in order to afford a magazine you need to have met the first two initial needs of the hierarchy.
- 23. Demographics – socio-economic factors of readers The target audience for my magazine are predominately men aged 45+ as classic rock is a genre targeted more at the older generation as is mainly older bands. The readers of my magazine would be people in jobs who can afford to buy a magazine and people looking for a little more excitement in their lives, perhaps hankering after their lost youth. I think this because the genre of my magazine is classic rock and the typical classic rock fans are bikers, so are into rebellion, drugs and of course rock. This description of stereotypical rock fans are that they are unemployed, casual workers, pensioners and occasionally students. Clearly this does not reflect the magazine specified demographic previously mentioned.
- 24. Psychographics Given that research shows that Mojo has a less than typical readership I think the readers fit into the reformers category as many of them are older and possibly thinking about their past lives and reading the magazine helps them to realise this. Also Mojo perhaps gives them a sense of danger which takes them out of reality for a short time.
- 25. Survey Monkey Results & Analysis The results from my questionnaire show that the majority of people asked do read magazines, however they do not read them that often. This teaches me that to increase the readers of my magazine I must improve where other magazines have gone wrong, so that readers are more interested in reading magazines, which will increase the readers of my magazine.
- 26. From the results of the question asked ‘what is your favourite music magazine?’ I can see that the most frequent answer is ‘Mojo’ & ‘Vibe’ magazine. From these results I can see that my magazine should have similarities to ‘Mojo’ & ‘Vibe’ as they are the most popular in my survey. As ‘Mojo’ is my magazine of inspiration it will meet the audience’s expectations more than it would, should my magazine have been inspired by ‘Top of the Pops’ or ‘Rock sound’. In conclusion I can see that the majority of the people I have asked like classic Rock music which means my magazine will appeal to them as classic rock is my chosen Genre.
- 27. From the results of my survey I can see that the majority of my target audience are 16. Knowing the age of my target audience helps me make decisions for my magazine in a way that it will be suitable for that age range. Also as I know that my target audience is 16+ I can create my magazine by focusing on things that that age range enjoy. This can help me to suitable content for my magazine that these teenagers will be drawn to and enjoy.
- 28. From these results I can see that my magazine target audience is both male and female. This helps me know that I will have to feature content and make the appearance suitable to both genders. For example as the magazine is targeted to the male gender as well as female, I can’t feature lots of pink and feminine things in my magazine as the male gender would not appeal to the magazine. Likewise I also can’t feature lots of masculine content, I have to find a balance between the two. I have to make sure that the magazine appeals to both genders.
- 29. From the results to the question “what do you look for in a music magazine?” I can see that my target audience like to find interviews, information, new songs, advertisements for new things coming out, free CD’s, pictures and recent news, pretty and exotic pictures, interesting gossip about celebs, fashion, band gossip, gig’s, concert dates and album releases. This information gives me an idea of what to feature in my magazine as I now know what my target audience find appealing.
- 30. From these results I can see that my target audience like a variety of music genre’s this gives me the opportunity to introduce them to the genre of music my magazine is based of, which is classic rock. As my target audience like different genres of music there is no saying they wont like the genre of my magazine.
- 31. • As the majority of people answered no to going to concerts, my magazine might appeal to them as I am featuring information in my magazine informing readers of upcoming concerts which will give them an opportunity to go to concerts for the first time or to go to one again.
- 32. From these answers I have inspiration of what to include in my magazine to interest my target audience. I know that my target audience like to see colour and images in magazine as well as bands and information on gigs,festivals,concert s etc. so I will include these in my magazine.
- 33. • From this question I have found that the majority of my target audience do not currently read to Mojo, Kerrang, we love pop, or Q magazine. • However out of those they said they did currently read Mojo magazine was the most popular.
- 34. From my questionnaire results I have discovered that people are more likely to buy a magazine if it is £1-£3.00 so I should base the price of my magazine on those results. It also be an idea to offer freebies by disguising this in the cost of the magazine so that my profits are not affected too much.
- 35. Secondary Research • Magazine Reviews From the reviews I can see that Mojo magazine is a fairly popular magazine and received a 4 out of 5 star rating which indicates that reader think it is a really good magazine but amazing.
- 37. Distribution Analysis • Like most magazines my magazine is going to be distributed through mail, through sales by newsstands, bookstores etc. • It will be available for description as well as sold in stores and online. • By subscribing you pay a certain amount of money once a year and receive an issue each month for the rest of the year without having to worry about paying each month. The subscription will be delivered to your home so you wont need to leave your home in order to collect your magazine. http://www.newsstand.co.uk/195-Rock-Music- Magazines/1215-Subscribe-to-MOJO-Magazine- Subscription.aspx Retail outlets- WH smith, leading supermarkets e.g. Sainsbury's, Tesco's… Mojo is a UK only publication however readers abroad can order copies online although it will still be in the English language.
- 38. Product Advertising & Marketing • Mojo magazine has its own website which allows it to be advertised there as well as on its publisher (Bauer Media)’s website. • Mojo Magazine is promoted using the internet and radio which is a part of Bauer media.
- 39. Advertising Mojo magazine is advertised online, for example ‘Great magazines.co.uk’ where it is described as being a magazine designed for true lovers of music. And having a hand -compiled collectors CD free with every issue. Including this in the advertisement helps to attract buyers as they know they are getting more than they are paying for. Great magazines.co.uk also claims that they do a discount on their magazine subscriptions, this will make buyers want to buy from them as they are getting a cheaper deal. ‘let MOJO take you to the heart and soul of music with unique depth, insight and passion’ – this use of wording about Mojo magazine makes is seem so much more than just a magazine, which shows its importance to the target audience.
- 40. • Mojo magazines marketing is bellow the line as it is advertised on the internet which is the cheaper way of advertising apposed to advertising on the television or radio. • This suggests that they are not in the correct financial position to advertise in marketing above the line, on television or radio and therefore have resorted in advertising on websites. Marketing Above or Below the line Viral marketing – buzzwords which refer to marketing techniques which use pre- existing social networking services and other technologies in order to increase the brands awareness to achieve other marketing objectives such as product sales through self-replicating viral. http://webmarketingtoday.com/articles/viral- principles/
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- 42. Ethical & Legal issues • Impact and Effect of the product on the audience –Katz theory Uses & gratifications (Katz) – surveillance and information, music magazines such as Mojo magazine provide various kinds of information about music artists, and the music business itself so the audience can learn things, and find out what is happening ‘out there.’Escape and diversion: Music magazines can provide an escape from people’s own everyday life; the audience can get involved with different artists and stories; they can get carried away with drama or excitement and forget about their own lives and worries for a while. The genre of my magazine is classic rock which stereotypes classic rock artists as people who enjoy drugs, sex and of course rock. They are portrayed as quite scruffy people. Personal Identity - finding yourself reflected in texts, learning behaviour and values from texts My magazine may influence its audience to act in the same way as these artists as they are fans of this type of music they may idolise these artists and see there behaviour as “cool” and then might want to live the same lifestyle which may encourage them to do drugs etc. Representation – Stereotypes The typical classic rock stereotypes shown in my magazine are long haired, white and associated with drugs, sex and alcohol. For my magazine I have used “the rolling stones” to show the stereotype of classic rock. Mick Jagger for example, the lead singer of “the rolling stones” claims that “you start playing rock n’ roll so you can have sex and do drugs, but you end up doing drugs so you can play rock n’ roll and have sex.” This stereotype may have a bad impact on the sale of my magazine as people may be afraid of them reading a magazine with that perceived stereotype to mean they are within that category as well. Another reason why this issue may effect the sale of my magazine is because these artists publically associating themselves with sex, drugs, and alcohol gives off a bad image, which may put fans and readers off.
- 43. • The behaviour of these artists could influence individuals badly as people may see them as icons and try and copy their behaviour. These artists seem to have a ‘couldn’t care less’ attitude as some have done drugs on stage or even just before they are about to go on stage, some have even appeared on stage drunk. • Some individuals may get the impression that what these artists are doing is cool and decide to copy them which could have serious consequences. • There are artists however who have worked really hard to get where they wanted to be, which can act as inspiration to younger musicians and inspire them to strive to be the best they can and to work hard for what they want to achieve. • Racism and Sexism can also become a problem when it comes to rock as many artists use both racist and sexist lyrics in there songs. • The rolling stones have many songs in which they are being sexist towards women, ‘Brown Sugar’ for example is one of there many sexist songs and also racist. The lyrics of the song objectify that young black women are one of the most sexist statements in rock history. With lyrics such as "Brown sugar/ How come you taste so good?/just like a black girl should “it’s hardly sending a good message to fans, and also making out to individuals that this sort of language and behaviour towards women of any race is acceptable.
- 44. Legal Issues There are many legal constraints the company need to abide and take into account when publishing a magazine. This is especially important in magazines based around people and gossip. This is because a person or group of people can easily be represented the wrong way and there are rules and legal constraints as to what can be published and what cant out of what the editors write. There is a company called ‘press complaints commission’ which is where the decide what can and what can’t be published as well as the Advertisement standards agency. Both companies are based in the UK and are regulating bodies for publishing and advertising. The Advertisement standards agency play a less significant role in comparison to the Press complaints commission, however they still have the same impact during the publishing of a magazine. The Advertisement standards agency is self explanatory as they are in control of what can and what cant be advertised. They control marketing campaigns and deal with any complaints there may be. If someone complains about a particular advertisement in Mojo magazine then they would have to complain and raise the issue with the ASA. Another important regulating body used to be the press complaints commission. This regulating body monitors what the magazine companies actually publish in there magazine and as they play such a big role they can decide what can be published and what cant be . In order for them to do this they must set up an editors code, this code must abided by all magazine editors, The codes regulations are that the articles must be accurate and have good quality images and information. Also they must be able to reply to inaccuracy’s when needed. Most importantly they must Peoples life privacy and home life must all be kept private. Just like the ASA, when a complaint occurs with those issues mentioned then peoples complaints must got to the PCC. This organisation has now been replaced with IPSO who carry out a similar role.
- 45. IPSOMaking a complaint The IPSO holds the highest standards of journalism, they maintain this by monitoring and maintaining the standards set out in the Editors’ Code of practice, providing support and redress for those wishing to complain about certain breaches of the code. The IPSO are committed to working with the newspaper and magazine industry. They help maintain and enhance the freedom and authority of the press through effective and independent regulation. IPSO is continuing to build the new standards-raising functions which allow them to implement the full system of independent regulation of which the magazine and newspaper industry has agreed to establish and support. https://www.ipso.co.uk/IPSO/makeacomplain t.html
- 46. Copyright and trademark • Types of work protected – Literary song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters & articles etc. – Artistic photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos. – Typographical arrangement of published editions magazines, periodicals, etc. • The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary works to include computer programs. • Licensing schemes: There are a number of agencies that operate licensing schemes and collect royalties on behalf of copyright owners, the most notable are: – Copyright Licensing Agency (CLA)The Copyright Licensing Agency provides licenses for organisations, such as schools and libraries, to copy extracts from print and digital publications. There are several different licences (photocopying, scanning, electronic reproduction, etc.). – State schools may be able to obtain CLA licences via their local education authority if the authority is a CLA agent. – The Design and Artists Copyright Society (DACS)The Design and Artists Copyright Society operates a licensing scheme and on behalf of artists and visual creators. All magazines must ensure that copyright infringements do not occur as hefty fines are handed out to publishers following legal action which the copyright owner may choose to pursue. • Source: https://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law Trademarks • When you register you’ll be able to: • take legal action against anyone who uses your brand without your permission, including counterfeiters • put the ® symbol next to your brand - to show that it’s yours and warn others against using it • sell and license your brand If no one objects you can register your trademark, then if someone uses your property you can sue them. • Source: https://www.gov.uk/how-to-register-a-trade-mark