Unit 1 Presentation
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Bartle Bogle Hegarty (BBH) is an advertising agency that was originally co-owned but is now fully owned by Publicis Group S.A., one of the largest agency holding groups. In 1997, Leo Burnett Worldwide purchased a 49% stake in BBH, with Publicis later acquiring the remaining 51% in 2012. The document discusses BBH and presents a case study related to one of its print campaigns, including sections on audience research, distribution and promotion, and legal and ethical considerations.
Unit 1 Presentation
- 1. Sam Clenaghan UNIT 1 – PRESENTATION OF CASE STUDY
- 2. P1 – AGENCY ANALYSIS BARTLE BOGLE HEGARTY • Owned by Publicis Group S.A (One of the big 4 agency companies) • In 1997, Leo Burnett Worldwide bought 49% share in BBH which therefore led to that share being held by the Publicis advertising group. • In July 2012,Publicis bought the other 51% of shares from the co-owners, making the company 100% theirs. • In 2013 it was ranked #4 in the UK agencies (according to estimated billings).
- 3. P2 – PRINT CASE STUDY
- 4. P3 – AUDIENCE RESEARCH
- 5. P4 – DISTRIBUTION & PROMOTION
- 6. P5 – LEGAL & ETHICAL ISSUES