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Elasticity of demand
 It is defined as the responsiveness of the quantity demanded of
good to the change in price, income, and price of related good.
Elasticity of demand
Type of Elasticity of Demand
Types of
Elasticity of
Demand
Price Elasticity
Income
Elasticity
Cross
Elasticity
Elasticity of demand
Price Elasticity of Demand
 Price Elasticity of Demand expresses response of quantity demanded of a
commodity to changes in its price.
=
EP=
 Where:
∆Q= Change in quantity
∆P= Change in price
Q=Original quantity
P=Original price
Elasticity of demand
Degrees of Price Elasticity-
1. Perfectly Elastic Demand-
E=∞
2. Perfectly Inelastic Demand-
E=0
1 2 3
0
5
10
15
Quantity
Price
0 100 200
0
2
4
6
8
10
12
Quantity
Price
Elasticity of demand
3. Unitary Elastic Demand
E=1
4. Highly Elastic or Relative Elastic Demand
E>1
5. Inelastic Demand
E<1
0 60 120 180 240
0
2
4
6
8
10
12
Quantity
Price
Elasticity of demand
Income Elasticity of Demand-
 The degree of responsiveness of demand for a product to the change
in income of a consumer is known as income elasticity.
Elasticity of demand
1. Income elasticity more than 1,it is luxury goods or a superior goods. Ex- AC, CAR etc.
E>1
2. Income elasticity less than 1, a necessity good or a necessary good is a type of normal good
E<1 - Essential goods Ex - medicines
3. Income elasticity is 0 , that an increase in income does not change the quantity demanded of the
good.
E=0
4. Income elasticity is negative is associated with inferior goods . Ex- Instant noodles, Beer, Grocery
goods etc.
E<0
5. Income elasticity is more than 0 [Postive Income Elasticity]
E>0 Normal goods
6. Income elasticity is equal to 1
E=1 Semi Luxury
Elasticity of demand
Cross Elasticity of
Demand
 A change in price of one article causes a change in demand of
another article.
Elasticity of demand
1. When cross elasticity is more than 0 (Substitute goods)
E­
c>0
2. When cross elasticity is less than 0 (Complimentary goods)
E­
c<0
3. When cross elasticity is equal to 0 (Unrelated goods)
E­
c=0
Elasticity of demand
References
• Koutsoyiannis, A Modem Microeconomics, 2nd Edition, Macmillan Publication, Landon.
• Salvatore, S., Managerial Economics, Mc Graw Hill Publications.
• Dwivedi D N, Managerial Economics, Vikas Publishing House Pvt. Ltd, 2006
Elasticity of demand

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UNIT 2 Elasticity-of-Demand for BBA students.

  • 1. Elasticity of demand  It is defined as the responsiveness of the quantity demanded of good to the change in price, income, and price of related good. Elasticity of demand
  • 2. Type of Elasticity of Demand Types of Elasticity of Demand Price Elasticity Income Elasticity Cross Elasticity Elasticity of demand
  • 3. Price Elasticity of Demand  Price Elasticity of Demand expresses response of quantity demanded of a commodity to changes in its price. = EP=  Where: ∆Q= Change in quantity ∆P= Change in price Q=Original quantity P=Original price Elasticity of demand
  • 4. Degrees of Price Elasticity- 1. Perfectly Elastic Demand- E=∞ 2. Perfectly Inelastic Demand- E=0 1 2 3 0 5 10 15 Quantity Price 0 100 200 0 2 4 6 8 10 12 Quantity Price Elasticity of demand
  • 5. 3. Unitary Elastic Demand E=1 4. Highly Elastic or Relative Elastic Demand E>1 5. Inelastic Demand E<1 0 60 120 180 240 0 2 4 6 8 10 12 Quantity Price Elasticity of demand
  • 6. Income Elasticity of Demand-  The degree of responsiveness of demand for a product to the change in income of a consumer is known as income elasticity. Elasticity of demand
  • 7. 1. Income elasticity more than 1,it is luxury goods or a superior goods. Ex- AC, CAR etc. E>1 2. Income elasticity less than 1, a necessity good or a necessary good is a type of normal good E<1 - Essential goods Ex - medicines 3. Income elasticity is 0 , that an increase in income does not change the quantity demanded of the good. E=0 4. Income elasticity is negative is associated with inferior goods . Ex- Instant noodles, Beer, Grocery goods etc. E<0 5. Income elasticity is more than 0 [Postive Income Elasticity] E>0 Normal goods 6. Income elasticity is equal to 1 E=1 Semi Luxury Elasticity of demand
  • 8. Cross Elasticity of Demand  A change in price of one article causes a change in demand of another article. Elasticity of demand
  • 9. 1. When cross elasticity is more than 0 (Substitute goods) E­ c>0 2. When cross elasticity is less than 0 (Complimentary goods) E­ c<0 3. When cross elasticity is equal to 0 (Unrelated goods) E­ c=0 Elasticity of demand
  • 10. References • Koutsoyiannis, A Modem Microeconomics, 2nd Edition, Macmillan Publication, Landon. • Salvatore, S., Managerial Economics, Mc Graw Hill Publications. • Dwivedi D N, Managerial Economics, Vikas Publishing House Pvt. Ltd, 2006 Elasticity of demand