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Unit 2 Task 1
By Kai Seraphin-Ryan
The Brief
 I’ve been assigned to pitch an idea to a film company and the
target audience around the ages of 14-16 .
 The film should be 5 minutes to 7 minutes and the target
audience are from East London. Its in East London because we
are trying to make them aware of all the bad people in the
world like Pedophiles, Sex offenders and so many more.
The purpose of the brief is to make teenagers safe around
strangers.
The Film will be set to be release on Halloween
Target Audience
 The Audience members are from East London and the whole
point of this is get the audience aware of strangers. My film will
be played in cinema and will be played before the actual film
and it will appeal to 14-16 year old about the awareness of
strangers.
 The target audience are here to watch a short film about the
dangers of strangers and how to avoid them. We are using
horror for them to spot out the bad people and keep away from
them.
Purpose of Product
 The purpose of our film being 5-7 minutes to keep our
audiences awake and entertained. This is because the
audience members would get bored and properly lose
interest.
Platforms And Distribution
Consumption
 We are going to distribute on YouTube as it will be a film which
is quick and easy to download. This will not be on DVD or Blue
Ray because no one would by a short film.
 This film is compared to It (2017) as I will be taking on the
ratings from all the ages up to 45+.
1. Google Music
2. Cinema
3. ITunes

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Unit 2 task 1

  • 1. Unit 2 Task 1 By Kai Seraphin-Ryan
  • 2. The Brief  I’ve been assigned to pitch an idea to a film company and the target audience around the ages of 14-16 .  The film should be 5 minutes to 7 minutes and the target audience are from East London. Its in East London because we are trying to make them aware of all the bad people in the world like Pedophiles, Sex offenders and so many more. The purpose of the brief is to make teenagers safe around strangers. The Film will be set to be release on Halloween
  • 3. Target Audience  The Audience members are from East London and the whole point of this is get the audience aware of strangers. My film will be played in cinema and will be played before the actual film and it will appeal to 14-16 year old about the awareness of strangers.  The target audience are here to watch a short film about the dangers of strangers and how to avoid them. We are using horror for them to spot out the bad people and keep away from them.
  • 4. Purpose of Product  The purpose of our film being 5-7 minutes to keep our audiences awake and entertained. This is because the audience members would get bored and properly lose interest.
  • 5. Platforms And Distribution Consumption  We are going to distribute on YouTube as it will be a film which is quick and easy to download. This will not be on DVD or Blue Ray because no one would by a short film.  This film is compared to It (2017) as I will be taking on the ratings from all the ages up to 45+. 1. Google Music 2. Cinema 3. ITunes