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Unit 2B:
Players on the
Stock Exchange
Mr. Elsesser
Wall Street I
Key Players in the Stock Exchange
• Stockbroker (basic definition):
  ▫ An agent licensed by the SEC to buy
    and sell securities for clients and
    receives a commission based on the
    total dollar volume of each order.
Key Players in the Stock Exchange
• Specialists:
 ▫ Make money by buying and selling at right
   price and by charging commissions to floor
   brokers if they leave their orders to go to
   another trading post.
Key Players in the Stock Exchange
• Floor Broker:
 ▫ The person who actually executes a
   stock order on the exchange floor.

• Two Dollar Broker:
 ▫ An independent member of the stock
   exchange who is not connected with the
   firm. Used to get $2 for every order.
    Occurs in cases when a brokerage’s floor
     broker is too busy with other orders.
Unit 2B: Players on the Stock Exchange Notes
Key Players in the Stock Exchange
• Specialist Firms at NYSE:
 ▫ Seven specialist firms
 ▫ 450 specialists covering 2,700 stocks

• Market Makers:
 ▫ A market maker is a person who trades a
   particular OTC stock and who is similar to
   a NYSE specialist.
Key Players in the Stock Exchange
•Full-Service Brokerage Firm:
 ▫A firm that offers a complete range of
 services from research data to investment
 advice.
•Registered Representative:
 ▫A broker who passes the “Series 7 Exam”
  A comprehensive securities test
Unit 2B: Players on the Stock Exchange Notes
Types of Stock Orders:
1. Market Order:
   An order to a broker to buy or sell a stock
    at the best possible price.
       “I want to buy 200 shares of Disney at the
        current price.” or “Sell my shares of Disney at
        the highest price.”
2. Limit Order:
      An order to a broker to buy or sell shares
       at a specific price not greater than a
       specific amount
       “I want to buy 200 shares of Disney if the price
         drops to $40 per share.” or “Sell my shares of
         Disney if the price reaches $45 per share.”
Types of Stock Orders:
3. Stop Loss Order:
   An order to a broker to sell
    stock when the price has
    declined to a specific
    level.
      Ex. Investor paid $30,
       current price is $40.
       Investor tells broker to
       sell if stock drops to $38
       to be sure to get an $8
       gain.
Types of Stock Orders:
4. Short Sell:
   You borrow shares, sell them on the
    market, and then collect the proceeds as
    cash.
        Borrow 10 shares, and sell them for $100
   Later, you buy back same number of
    shares from somewhere else to repay the
    person (or brokerage) from whom you
    borrowed them.
        Buy 10 shares at market price, $80
   If you buy back the shares at a price lower
    than the price at which you originally sold
    them, you collect the difference.
  Short selling is a way to profit from a
    falling stock!!!
How Long Should a Stock Order
Stand?
• Stop Loss Order:
 ▫   An order that is filled that day or is
     automatically cancelled.

• Good Till Cancelled (GTC):
 ▫ An order that will stand until it is filled
   or until the investor cancels it.
Trade Lingo:
• Round Lots:
 ▫ A stock order that is a multiple of 100
   shares
     Example:   100, 200, 300, etc.

• Odd Lots:
 ▫ A stock order that is not a multiple of
   100 shares. Commissions are higher for
   odd lots.
     Example:   50 or 322 shares
Trade Lingo:
• Ticker Tape:
 ▫   An electronic display of stock
     transactions that flashes across a
     screen in most brokerages.

• Computerized Quote Machine:
 ▫   A system that gives up to the minute
     stock quotes and also allows a
     stockbroker to access information on
     corporations, industries, currencies,
     stocks and bonds.
Unit 2B: Players on the Stock Exchange Notes
Trade Lingo:
• Trading Post:
 ▫       An area on the exchange floor where
         particular stocks are traded.
• Designated Order Turnaround (DOT):
 ▫       A computerized system that allows a
         stockbroker to wire an order directly to a
         specialist’s computer at the trading post
         where the stock is traded.
         Smaller orders, Less than 1,200 shares

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Unit 2B: Players on the Stock Exchange Notes

  • 1. Unit 2B: Players on the Stock Exchange Mr. Elsesser Wall Street I
  • 2. Key Players in the Stock Exchange • Stockbroker (basic definition): ▫ An agent licensed by the SEC to buy and sell securities for clients and receives a commission based on the total dollar volume of each order.
  • 3. Key Players in the Stock Exchange • Specialists: ▫ Make money by buying and selling at right price and by charging commissions to floor brokers if they leave their orders to go to another trading post.
  • 4. Key Players in the Stock Exchange • Floor Broker: ▫ The person who actually executes a stock order on the exchange floor. • Two Dollar Broker: ▫ An independent member of the stock exchange who is not connected with the firm. Used to get $2 for every order.  Occurs in cases when a brokerage’s floor broker is too busy with other orders.
  • 6. Key Players in the Stock Exchange • Specialist Firms at NYSE: ▫ Seven specialist firms ▫ 450 specialists covering 2,700 stocks • Market Makers: ▫ A market maker is a person who trades a particular OTC stock and who is similar to a NYSE specialist.
  • 7. Key Players in the Stock Exchange •Full-Service Brokerage Firm: ▫A firm that offers a complete range of services from research data to investment advice. •Registered Representative: ▫A broker who passes the “Series 7 Exam” A comprehensive securities test
  • 9. Types of Stock Orders: 1. Market Order:  An order to a broker to buy or sell a stock at the best possible price.  “I want to buy 200 shares of Disney at the current price.” or “Sell my shares of Disney at the highest price.” 2. Limit Order:  An order to a broker to buy or sell shares at a specific price not greater than a specific amount  “I want to buy 200 shares of Disney if the price drops to $40 per share.” or “Sell my shares of Disney if the price reaches $45 per share.”
  • 10. Types of Stock Orders: 3. Stop Loss Order:  An order to a broker to sell stock when the price has declined to a specific level.  Ex. Investor paid $30, current price is $40. Investor tells broker to sell if stock drops to $38 to be sure to get an $8 gain.
  • 11. Types of Stock Orders: 4. Short Sell:  You borrow shares, sell them on the market, and then collect the proceeds as cash.  Borrow 10 shares, and sell them for $100  Later, you buy back same number of shares from somewhere else to repay the person (or brokerage) from whom you borrowed them.  Buy 10 shares at market price, $80  If you buy back the shares at a price lower than the price at which you originally sold them, you collect the difference. Short selling is a way to profit from a falling stock!!!
  • 12. How Long Should a Stock Order Stand? • Stop Loss Order: ▫ An order that is filled that day or is automatically cancelled. • Good Till Cancelled (GTC): ▫ An order that will stand until it is filled or until the investor cancels it.
  • 13. Trade Lingo: • Round Lots: ▫ A stock order that is a multiple of 100 shares  Example: 100, 200, 300, etc. • Odd Lots: ▫ A stock order that is not a multiple of 100 shares. Commissions are higher for odd lots.  Example: 50 or 322 shares
  • 14. Trade Lingo: • Ticker Tape: ▫ An electronic display of stock transactions that flashes across a screen in most brokerages. • Computerized Quote Machine: ▫ A system that gives up to the minute stock quotes and also allows a stockbroker to access information on corporations, industries, currencies, stocks and bonds.
  • 16. Trade Lingo: • Trading Post: ▫ An area on the exchange floor where particular stocks are traded. • Designated Order Turnaround (DOT): ▫ A computerized system that allows a stockbroker to wire an order directly to a specialist’s computer at the trading post where the stock is traded.  Smaller orders, Less than 1,200 shares