Unit 35 - Task 2 - Feedback
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The document summarizes and analyzes two video art installations from the 1970s. The first installation, "Make-Up - Make-Down" features a close-up shot of a woman applying makeup and examines pressures on women to conform to beauty standards. The second installation, "Actions in Nature", shows dyed green water in Venice's Grand Canal to raise awareness about pollution; it was filmed using various techniques but lacked a strong narrative. Both installations intrigued audiences initially but failed to hold attention due to repetitive shots and lack of narrative or explanatory context. The author suggests improving both works by adding more varied shots, context, and shortening repetitive portions.
Unit 35 - Task 2 - Feedback
- 1. By Chelsie Brandrick Page 1 Unit 35 – Task 2 – Feedback on an Installation Space Visit By Chelsie Brandrick Installation 1 Title of Work: Make-Up – Make-Down Created by: Sanja Ivekovic Date Created: 1978 What Happens In The Video? The video features a woman in her bra applying a variety of different make up products. The whole video is made up of one close up shot of the woman’s chest, which instantly makes the video appear sexual, and interests the audience. There is faint 1970’s pop music playing in the background, which enforces the idea that this woman is getting ready to go out. The video examines the pressures imposed upon women to conform to conventional beauty standards and explores what women do to become societies idea of ‘beautiful’. How Has The Video BeenCreated And What Techniques Have They Used? The video would’ve been easy to create considering it includes one shot for the whole video but as the installation was produced in the 1970’s it explains why the video is so simple as the technology wasn’t available to create something more elaborate. How Does This Installation Make You Feel? As I watch the installation I am initially intrigued by the provocative positioning of the camera and the relatable actions the woman is doing, such as putting on her make up. But as the video progresses I become bored by the repetitive actions and the lack of camera movement. How Are People Behaving Who Are Watching The Installation?
- 2. By Chelsie Brandrick Page 2 The audience watching the installation were interested in the video at first but lost interest after 30 seconds, I assume this is due to the lack of diversity in shots and content. How Would You Improve The Video? I would improve the video by shooting it from a range of different camera angles and perspectives and include more of the background to enable the viewer to see the setting. I would engage the viewers by filming the woman doing her hair or getting dressed as well as doing her make up as these scenes could be filmed without showing the models identity and will still be in keeping with the original theme of conventional beauty. Installation 2 Title of Work: Actions in Nature Created by: Nicholas Garcia Uriburu Date Created: 1968 What Happens In The Video? The video shows people on boats and gondolas on the Grand Cannel in Venice. The artist dyed the water bright green with the intention to raise conscious awareness about environmental issues such as water pollution. There are a variety of shots used and some of the shots are sped up or slowed down which engages the viewer. The sound in the video is the background noise that would’ve been recorded whilst the artist filmed the visuals. How Has The Video BeenCreated And What Techniques Have They Used?
- 3. By Chelsie Brandrick Page 3 The video would’ve been filmed using a handheld video camera as the shots are shaky and resemble an amateur level of filming. The installation would’ve been relatively easy to create as once the artist had dyed the cannel; he only needed to record how the pubic reacted to it. How Does This Installation Make You Feel? I like the message of this installation, however I was very bored of the simplicity of the piece. There were a variety of shots that retained by interest but there was no strong narrative or purpose of the installation, which caused me to lose my interest. How Are People Behaving Who Are Watching The Installation? The audience that surrounded the installation were interested initially and once they had read why the artist had dyed the cannel they seemed to grasp the purpose of the piece more but it still wasn’t enough to retain their interest for the full length (4 minutes) of the installation. How Would You Improve The Video? I would improve the video by featuring shots of the artist adding dye into the cannel as well as a voice over or more explanatory clips to demonstrate the full process of the production of the installation. I would also shorten the length of the installation, as 4 minutes is far too long to sit through considering the shots become repetitive after 20 seconds.