Unit 5 task 3 ©
- 1. Unit 5 Task 3 © Top ten tips for creating a newsletter Tip 1: How often is the newsletter sent to clients: Thepopularity of a newsletterdepends on how often it is sent to theclients.If it is a newnewsletter,weekly would be the best option and if it is not possible then monthly would be the nextbest possible option to gainpopularity and reputation.the most important thingis to be regularity. If you send them on mondays of the first week of the month thenstickto the planand try not to break the rhythm.It is a good way to get loyal readers. Tip 2: An engagingheadline: A catchyheadlinecanbe the main weapon to engagereaders to read the whole article as wellas gettheir attention to other topics trough linksadded to the article.Thesubjectlineshould be eye catching,nonsalesy and interesting.You should try imaginingyourself inthe shoes of the readers and decidefor yourself if the subjectwillcatchyour attention or not. You should try to keep it short and snappy. Eightto twelvewords should be enough to give theminformation about the topic of thearticle.Humor and wit are also features that canbe used for thesubject linewhichcanguarantee some openings.You should be careful not to use humor if the subjectto thearticle is deeply serious. This mighthurt the readers personal sentiment.
- 2. Tip 3: Sendingtime: You should try sendingthenewsletters indifferent times to checkwhichoneof themis most effectableon the readers. Differentgroups of readers have different time whentheyare free and would most likelytake the time to read your newsletter.For exampleifyour newsletteris targeted to the people in corporate world thenyou should not sent at office hours whenthey are most likelyto be in work. The best option can be weekendswhentheyare most likely to be at homewith their families. Tip 4: Content: Thecontent of your newslettershould be 90%educational and 10% promotional. Before the readers gettuned into your newsletter,engagethemby keepingyour contentas mucheducational as possible. If you try to promote somethingtoo much from thebeginningtheymightjust take you for another advertisementof the product they see on TV. You canstart your gradually after earningsome loyal readers. But you have to keep in mindto minimisethepromotions to make your readers comfortable. You can promote somethingby using some techniquesthat allows you to promote and get readers attention at thesame time.For example promoting somethingthrough talkingabout one of your personal experiences.It willalso givethem an honesty ifyou talk about a thingyou have personally used. So my suggestion would be to leaveout the promotional part unless you have an interestingpieceof news or experienceabout the product or the company.If you try to makeup something,it mighthave an reverse effecton thereaders and end up losing theirfaith on you.
- 3. Tip 5: Links or subscriptions: Make sure to add the linksto websites that canhelpthe readers have a better understanding of the news.Thesubscription is really important. So make sure to givecorrect guidanceof subscription to threaders. Make sure to make theprocess of subscription easy to thereaders. If it’s too muchwork to subscribe your channel, they mightlose interest. Also add the at the endof the articleor else they mightgo to another page insteadof readingyour articles. Make thelinks and subscription guide easily visibleto thereaders. : Tip 6: Describethe images: You would want to use imageto support your article.But sometime you mighthave to use images that canbe interpreted in many ways ( possibility gettingthewrong interpretation). So you should always remember to add a description to these kinds of textsto make thetopic clearer as wellas to give thereaders the rightidea.
- 4. Tip 7 Alt text: You should always remember alt text to your newsletterif you are using images. Againusing imagesis really important but thearticle willbe incompleteif the images cannot be loaded inreader’s device.So alt text should always be added.Alt texts generatea description of theimage if it is not loaded. It would be really helpful for the readers if they don’t havesufficient data and helpthem to getthe whole newsproperly.
- 5. Tip 8: Design: Thecontent is important and so as thepresentation. A good design is integralto the success of thenewsletter.It is a great way of beingunique and standingout from the rest. Use desingsaccordingto your brand. Thereaders should be ableto see it clearly and canadapt to any design.Make thebrand or company or ideaclear from your designso thereaders can identifythe brand easily at first glance. Tip 9: Be-conscious: We know that people nowadays do not haveenough time to read all theemails they receive.So try to giveas much information as you canusing least amount of time.A good idea canbe givinga small summary in just few linesand thenadd a linkof the completecontent on your website.Otherways canalso be used a conscious way to provide information without takingtoo much of thereaders time. For examplelists or charts.
- 6. Tip 10: Analyse the results : Thebest way to keep moving at theright direction and growingis to understand your subscribers.You can do it from analysingand statictits of your mailings.For example“ What kindof topics do theylike?” “ Whichcontentgenerated most clicks?” Thesekinds of questions can beask to refineyour contents.Surveys can also be added. This would for sure make your work more effective.