Unit 6 lo 1
- 1. How media producers in advertising define their target audiences Before any advertisements are produced, media producers must make sure they have completed the following: Audience research, qualitative research and market research. Qualitative research interacts with a small number of members to gain a detailed opinion on the matter whereas quantitative research gathers numerous people who’s opinions are shared through a percentage. When advertising producers are discovering their market research the producers will look at the categories such as: socio -economic status, which focuses on details such as what they are. And example, Higher, middle, lower class. Psychographics categories look into what type of people are in the market such as main streamers or individualists. Geo demographics looks into the market audiences regional, this could be what language you speak. Demographics are a helpful source when identifying your target audience, this looks at age, gender, sexual orientation etc. When their target audience has been decided, producers will look into their competitors and the product itself to see how they can better them and yet still apply and direct it to the same target audience. Before presenting your idea to the production company , these factors should all be covered as it gives them an opportunity to in vision your idea and understand it better with this research. From the research the producer will be able to show weaknesses, strengths, opportunities and threats of their production. Years ago any advertisement appealed to everyone , they were products everyone knew they needed. Nowadays society and television are driving you and persuading you into buying a product that is unnecessary and you may not need. Adverts play a huge role in our life especially through social networking a lot of research is now done through internet forums , questionnaires etc.