This document discusses various aspects of e-commerce websites including: global marketplaces that allow 24/7 trading with low startup costs; search facilities and fluid pricing to build consumer trust; potential issues with lack of human contact, inaccurate product descriptions, and security breaches; and technical components like browsers, web authoring software, databases, IP addresses, domain names, ports and protocols, and browser/platform compatibility. It also covers topics like paying for search engine prominence, newsgroups and forums, banners and popups, spam, effective user interfaces, customer loyalty, site names, direct marketing, hacking and virus prevention, identity theft protection, and using strong passwords.