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By Ryan Lewis
Global Marketplace




                     P2
24/7 Trading




               P2
Low Start -up & Running Costs




                                P2
Search Facilities




                    P2
Fluid Pricing




                P2
Consumer Trust




                 P2
Lack of Human Contact




                        P2
Product Description Problems




                               P2
Security issues




                  P2
Browsers- they allow you to search the
internet browser for the search or words you
have inputted into the search bar itself.




Web Authoring Software- is a
piece of software that creates the
page for you.


                                               P1
Database systems- some
e-commerce sites usually have databases
attached to them that holds products and
records of user information.


IP addresses- your IP address is
the set of 4 each from 0 to 255.
this is for an address for a specific
computer on a network.

                                           P1
Domain Names- the domain name
is the web address that is typed in
the URL bar at the top of the
browser. if wrong the browser will
not take you anywhere.

Multiple Domain Registration-
many businesses may not just
have one domain name but many.


                                      P1
Ports & Protocols- If computers don’t use the same
protocol it becomes impossible for them to understand
the data transmitted between them. This is similar to
humans who speak different languages – unless they
agree to speak to a common language, they will not be
able to understand each other.



 Browser & Platform Compatibility- there are
 many different browsers for example like
 internet explorer, Firefox and Google
 chrome. A platform compatibility is the
 compatibility between different ways of
 viewing these browser. These are like Mac,
 IPhone and mobile phone.
                                                        P1
Paying to be prominent in search engine results

 When a consumer types in their search name a list of the most
 relevant sites comes up. If you type the search your looking for in
 speech marks it will look more efficiently for your search. Some
 searches that come up are adverting links to other website which are
 like spam/adverting links.




                                                                        M1
Newsgroups & Forums
 A newsgroup or forum is a topic that an amount of people post on a
 website on the internet. These are called a discussion boards and the
 people involved within these discussions write about the subject in detail.




                                                                               M1
Banners & Pop-ups

 A banner or pop up is created when you click on a link a pop up appears on
 the screen trying to sell you something or the pop up may also take you to
 another website. To prevent this you can go on your internet options and
 block pop ups.




                                                                              M1
Spam

Spam is an email that goes around too loads of email addresses at once and
tries to sell you something. Some spam emails have link required to click on
to send you to another website. Some of these websites have viruses on
them and when you click the link it can infect your pc with viruses.




                                                                               M1
Ensuring An Effective User Interface

  An effective interface for your website is
  essential to make sure when web users
  get to your site, they stay there for as
  long as possible. A simple and clear
  website will mean they will be able to
  purchase products and services with
  ease. If they like the website they may
  even come back.

                                               M1
Establishing Customer loyalty in a virtual environment
  There are many different methods used
  to help create customer loyalty.
  Including- direct mailing to customers is
  often useful, to help keep your business
  at the front of their minds.




                                                    M1
Site Names

 The name of the website is really important. You
 need to name it with a suitable name that is
 memorable and relevant to the site.




                                                    M1
Direct Marketing

 Direct marketing is targeted at specific audiences,
 often customers that have signed up for a
 newsletter, offers or updates. This means if the
 customers have chosen to be a part of this, they
 have a genuine interests in the products / services,
 so are more likely to purchase from the site.




                                                        M1
Hacking: hacking is when somebody gains
access to somebody else's computer and uses
that computer in a bad way. hacking is illegal.



Hacking Prevention: to stop hackers
gaining access to your computer



                                             P3, M2
Viruses: can contain a code created by someone
to infect the computer to steal information from
that computer.



Virus Prevention: prevention of this
happening install anti-virus software on
your computer and update this
regularly.
                                            P3, M2
ID Theft: ID theft is where someone try's to
pretend to be you and steals personal
information about you.



ID Theft Protection: to prevent this
from happening to put all information
about you on unsecure websites.


                                               P3, M2
Strong Passwords: strong passwords is a key to
stopping people accessing your user area and
gaining access to your saved files. Keeping your
password long and containing numbers aswell
as letters will make this a lot harder to obtain.




                                                P3
Business Summary




Discuss: What business sells, Why they would have moved into e-commerce, Structure of website, Layout of
products, Website security, Ease of use, Delivery options
                                                                                                           D1
Strengths




Weaknesses



Strengths- think about the benefits for this company when moving into e-commerce. Strengths of current site.
Weaknesses- think about problems that may have had to overcome. Weaknesses of current site.
                                                                                                               D1

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Unit8 a1 student_template

  • 4. Low Start -up & Running Costs P2
  • 8. Lack of Human Contact P2
  • 11. Browsers- they allow you to search the internet browser for the search or words you have inputted into the search bar itself. Web Authoring Software- is a piece of software that creates the page for you. P1
  • 12. Database systems- some e-commerce sites usually have databases attached to them that holds products and records of user information. IP addresses- your IP address is the set of 4 each from 0 to 255. this is for an address for a specific computer on a network. P1
  • 13. Domain Names- the domain name is the web address that is typed in the URL bar at the top of the browser. if wrong the browser will not take you anywhere. Multiple Domain Registration- many businesses may not just have one domain name but many. P1
  • 14. Ports & Protocols- If computers don’t use the same protocol it becomes impossible for them to understand the data transmitted between them. This is similar to humans who speak different languages – unless they agree to speak to a common language, they will not be able to understand each other. Browser & Platform Compatibility- there are many different browsers for example like internet explorer, Firefox and Google chrome. A platform compatibility is the compatibility between different ways of viewing these browser. These are like Mac, IPhone and mobile phone. P1
  • 15. Paying to be prominent in search engine results When a consumer types in their search name a list of the most relevant sites comes up. If you type the search your looking for in speech marks it will look more efficiently for your search. Some searches that come up are adverting links to other website which are like spam/adverting links. M1
  • 16. Newsgroups & Forums A newsgroup or forum is a topic that an amount of people post on a website on the internet. These are called a discussion boards and the people involved within these discussions write about the subject in detail. M1
  • 17. Banners & Pop-ups A banner or pop up is created when you click on a link a pop up appears on the screen trying to sell you something or the pop up may also take you to another website. To prevent this you can go on your internet options and block pop ups. M1
  • 18. Spam Spam is an email that goes around too loads of email addresses at once and tries to sell you something. Some spam emails have link required to click on to send you to another website. Some of these websites have viruses on them and when you click the link it can infect your pc with viruses. M1
  • 19. Ensuring An Effective User Interface An effective interface for your website is essential to make sure when web users get to your site, they stay there for as long as possible. A simple and clear website will mean they will be able to purchase products and services with ease. If they like the website they may even come back. M1
  • 20. Establishing Customer loyalty in a virtual environment There are many different methods used to help create customer loyalty. Including- direct mailing to customers is often useful, to help keep your business at the front of their minds. M1
  • 21. Site Names The name of the website is really important. You need to name it with a suitable name that is memorable and relevant to the site. M1
  • 22. Direct Marketing Direct marketing is targeted at specific audiences, often customers that have signed up for a newsletter, offers or updates. This means if the customers have chosen to be a part of this, they have a genuine interests in the products / services, so are more likely to purchase from the site. M1
  • 23. Hacking: hacking is when somebody gains access to somebody else's computer and uses that computer in a bad way. hacking is illegal. Hacking Prevention: to stop hackers gaining access to your computer P3, M2
  • 24. Viruses: can contain a code created by someone to infect the computer to steal information from that computer. Virus Prevention: prevention of this happening install anti-virus software on your computer and update this regularly. P3, M2
  • 25. ID Theft: ID theft is where someone try's to pretend to be you and steals personal information about you. ID Theft Protection: to prevent this from happening to put all information about you on unsecure websites. P3, M2
  • 26. Strong Passwords: strong passwords is a key to stopping people accessing your user area and gaining access to your saved files. Keeping your password long and containing numbers aswell as letters will make this a lot harder to obtain. P3
  • 27. Business Summary Discuss: What business sells, Why they would have moved into e-commerce, Structure of website, Layout of products, Website security, Ease of use, Delivery options D1
  • 28. Strengths Weaknesses Strengths- think about the benefits for this company when moving into e-commerce. Strengths of current site. Weaknesses- think about problems that may have had to overcome. Weaknesses of current site. D1