updated Evaluation question 3
- 1. EVALUATION QUESTION 3 By Kenza Hardy
- 2. HALL’STHEORY OF “DESIRED READING” Hall’sTheory of “desired Reading” suggests that the producer of the music video is responsible for creating a specific message in the narrative.This means that the audience will decode and create an understanding the way I wish them to. My TA research shows that I successfully
- 3. HALL’STHEORY OF “DESIRED READING” This means that the audience will decode and create an understanding the way I wish them to. MyTA research shows that I successfully
- 4. HALL’STHEORY OF “DESIRED READING” Most of myTA research shows that I successfully created the narrative of my male artist trying to find love and spread love in society.
- 5. HALL’STHEORY OF “DESIRED READING” From the questionnaires, focus groups and Flickr feedback they eventally understood the narrative I was trying to create.
- 6. MY ORIGINAL AUDIENCE My original audience was 14- 30 because of the artist of the song I was using, Olly Murs. Olly attracts and younger and older target audience which I thought was a good idea for our music video to be modelled after.
- 7. MY ORIGINAL AUDIENCE However, I realised quickly that this was not the case. My music video and ancillaries would appeal better to a smallerTA range.This is when I changed it to 14- 21.This then made it easier for me to create a look for my artist targeted to that audience.
- 8. MY MALE ARTIST When creating my artist, I had to think about the costume and style that would appeal to a 14 – 21 target audience. He had to be stylish especially as this adheres to the costuming of a pop video.
- 9. MY FOCUS GROUP An effective way I found to conduct my research was a focus group. I asked my peers to analyse my music video. One question that got us thinking about why we have used this was “ How we are using our props” Originally we decided to use headphones as a form of brand identity however, it was suggested that we use them as a means of blocking out the bad points of society.This lead to using it in our video.
- 10. MY FOCUS GROUP This was very helpful for me as they understood media terminology and could give me a professional like answer. I turned the recording into a chirbit and posted it onto my blog.
- 11. MY FOCUS GROUP I chose not to use the idea of charity and the Red Cross because this would have made my video too cluttered and my intended target audience wouldn’t be able to decode the narrative as well.
- 12. MY FOCUS GROUP Instead, I chose to include the idea of a failed relationship as it touches on social issues in todays youth and is easier for the audience to follow.This was as a result of our focus group as this was a frequent question that came back.
- 13. QUESTIONNAIRES Another way I conducted myTA researches was through questionnaires. I asked a range of my intendedTA, from 16 – 18 year olds, 10 questions.This was very helpful.
- 14. QUESTIONNAIRES One question I asked them was “Do you think the video is clearly of the pop genre”. From this we got a mixture of yes an no.
- 15. QUESTIONNAIRES Out of the 14 people we asked 11 said yes and 3 said no.They didn’t like that there were so many countryside shots. I fixed this by using a Ken Burns and crop on some of the shots.
- 16. FLICKR I used Flickr to have people comment on possible photos for my digipak and advert. I really liked using this site as it was easy to see everyone's comments and a quick way to get everyone's thoughts.
- 17. FLICKR One picture I got people to comment on is the one on the advert and the front cover of the digipak. 4 people commented on this image.
- 18. FLICKR They all said that they liked the red top and costuming as I related to the pop genre. 2 said that “the red shirt was a good contrast to the green background.This then became our colour scheme.
- 19. UPON REFECTION …. Using the following signs and signifiers of Barthes Semiotics allowed the audience to decode the narrative easier.The hands in the shape of a heart, Jake looking up and an image of a girl appearing and the sign saying “bring love back around”.