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Use Your Technical Writing Skills for Both the Bottom Line and the Public Good
Use Your Technical Writing Skills
for Both the Bottom Line and the
Public Good
Why nonprofits?
Why nonprofits?
PROFESSIONALISM
We evaluate communication products and services
constructively and tactfully, and seek definitive
assessments of our own professional performance.
We advance technical communication through our
integrity and excellence in performing each task we
undertake. Additionally, we assist other persons in
our profession through mentoring, networking, and
instruction. We also pursue professional self-
improvement, especially through courses and
conferences. (Adopted by the STC Board of
Directors. September 1998)
Why nonprofits?
Use Your Technical Writing Skills for Both the Bottom Line and the Public Good
The nature of nonprofit
organizations – different
“Corporations, and any community chest,
fund, or foundation, organized and
operated exclusively for religious,
charitable, scientific, testing for public
safety, literary, or educational
purposes...” (501(c)(3) of the Internal
Revenue Code)
The nature of nonprofit
organizations – similar
• exist within a for-profit marketplace
• structured as for-profits
• conduct business as for-profits
Cecile Richards
President
Reportable compensation: $523,616 (PPFA_FY13_990)
Net assets: $235,222,337 (PPFA_FY13_990)
Steven Wittenberg
President
Reportable compensation: $0 (FY13_990)
Net assets: $18,659 (FY13_990)
The nature of nonprofit
organizations – different
• produce social capital
• confront multiple constituencies
The nature of nonprofit
communications
“[C]ommunication is an enabler to changing
the culture, behavior, and strategic direction
of the organization.” (Connors, The
Nonprofit Handbook, 2001, p. 69)
The nature of nonprofit
communications
• recruit volunteers
• communicate to clients
• convey accountability to funders
• promote themselves to the public
The forms of nonprofit
communications
• strategy
• management
• development
• outreach
• accountability
The genres of nonprofit
communications
• Situation
• Substance
• Style
Strategy – Mission Statement
“Drexel University fulfills our founder's vision of
preparing each new generation of students for
productive professional and civic lives while also
focusing our collective expertise on solving
society's greatest problems.”
Strategy – Strategic Plan
“Infuse the Drexel Student Learning
Priorities across all modes of instruction
and all programs—on campus, online,
hybrid, undergraduate, graduate, and
professional.” (Strategic Plan 2012-2017)
Management
Management - Volunteers
Development
Development – Donor Appeals
Development – Grant Proposals
Outreach
Outreach – News release
Outreach – Social Media
Accountability
Accountability—Annual Reports
• Strategy
• Management
• Development
• Outreach
• Accountability
Use Your Technical Writing Skills for Both the Bottom Line and the Public Good
For-profit = Nonprofit
Nonprofit = For-profit
Nonprofit = For-profit
Nonprofit = For-profit
Use Your Technical Writing Skills for Both the Bottom Line and the Public Good

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Use Your Technical Writing Skills for Both the Bottom Line and the Public Good

Editor's Notes

  • #4: First of many rings of the context of a document
  • #5: First of many rings of the context of a document
  • #6: First of many rings of the context of a document