Use,Develop And Challenge
Download as PPTX, PDF0 likes182 views
The document discusses how the media product of a music video for an indie genre song challenges conventions. While it includes typical elements like filming outdoor locations, it tells a narrative story through editing rather than just showing the artist. It also challenges conventions by not including the artist's face and using a concept idea rather than a traditional narrative. The ancillary products of an advertisement and album digipak also challenge conventions by being unnamed and not showing the artist, but keeping the theme of the bicycle consistent across media.
Use,Develop And Challenge
- 1. In What Ways Does Your Media Product Use, Develop Or Challenge Forms And Conventions Of Real Media Products?
- 2. Music Video When we were given the task of creating a music video, we firstly had to find a copyright free track because of this we were slightly limited with song choice, however I knew that I wanted to create a video for the Indie genre of music. The typical conventions of a video belonging to this particular genre are showing the artist/band outside typically by oneself, rural areas such as the countryside or beaches and filming during sunrise or sunset. However, I went on to develop this point by creating a Narrative Concept video, I filmed in locations which can be seen in Indie video’s such as the beach, lakes and a woodland area, although I wanted to create a concept video, I still wanted to make sure that the target audience were aware that they were watching a video which belonged to the Indie genre. My song choice is a typical ‘Indie Folk/Rock’ track. The audience would be aware of this due to hearing the mellow guitar and the light hearted lyrics, these are both strong signifier’s of the genre. The song, ‘My Bike’ is upbeat although the lyrics suggest a difficult time for the artist, this suggested to me that I would need to develop these lyrics further in order to understand, I then came to the conclusion that a Narrative Concept video would be appropriate to show the audience that the artist is feeling confusion and emotional discomfort. Although editing the shots out of time to the beat would have conveyed more discomfort to the audience, I felt as though this may not have worked for an A-Level student music video as it may have appeared that I couldn’t edit correctly. Because of this I edited all of my shots to the beat to create an upbeat and fast moving video which is also typical of the Indie Genre. Even though my video is Concept, it still has a narrative and therefore a Narrative Concept. What is seen on screen links to the lyrics that the audience are hearing this has been explained by Andrew Goodwin and this point of the lyrics and visuals matching is one of five points which make a good music video.
- 3. In the majority of music video’s the audience are able to see the lead singer or individual band members in an attempt to increase sales and ‘give the audience what they want’ , however I haven’t shown an artist or band member due to my video being concept. This house style can be seen in my ancillary products too but they have been developed further. I also chose to develop one piece of footage further and edit it in Premiere Pro using motion control, this is the footage of the sea appearing to be in reverse. I done this to reinforce confusion amongst the audience as this part of video definitely causes some confusion on the eyes as we know the sea doesn’t move that way.
- 4. I have previously mentioned that my video and neither of my ancillary texts feature the band, this challenges typical forms and conventions due to there being no facial recognition for the audience at all, however I felt that for my video to be successful then I should carry on with the state of confusion throughout all pieces. I also challenged forms and conventions by creating a Narrative Concept video rather than a traditional Narrative, by choosing the Concept video this would make my video stand out among other videos belonging to the Indie genre.
- 5. Ancillary Products Research was also useful for creating these products due to me not being able to remember what an advert would look like. For my research I used Google to find adverts belonging to different genre’s of music , which enabled me to identify typical forms and conventions. After this I was then able to plan and create my advert, I used all of the typical forms and conventions such as a release date, the album title, the name of the band, digipak image, place of purchase and the cost. Although I used both ‘the album title’ and ‘the name of the band’, in my case these are the same for both. My digipak is self titled, therefore I only needed one major piece of writing on my advertisement. I also had to research digipaks to gain ideas and knowledge. From this I noticed to reoccurring forms and conventions, these were the band/artist’s name, the album title, a track list and a barcode. I used three of those which were the album title, a track list and the barcode.
- 6. The images that I used for my front and back cover were taken with a Canon 600 and of a bike which was being kept in the college bike shed. I had originally planned on keeping the bicycle as a traditional photograph, however I wanted to also incorporate ‘neon’ into it somehow, one idea that I had was to wrap the bike in fairy lights at night and take a photograph but then I was told that would be difficult to do and would involve a lot of editing afterwards. Because of this I then came up with the idea of altering the hue and saturation of the photograph once I had loaded it into Photoshop, here I was able to mess around with the colouring until I was happy with how it looked. Although those two images were original, my double page spread was a still taken from my premiere pro timeline of the first shot in my video, I done this for the audience to be able to link the video and digipak together making it recognisable and rememberable. I also changed the hue and saturation of this image, this house style was kept throughout my ancillary products. I wanted the bicycle to stand out from the bricks and therefore make it look as real as possible, this meant that I had to duplicate the layer and rub out the bricks in order for me to edit just the bicycle.
- 7. The digipak challenges typical forms and conventions by being unnamed/self titled, however this has become more and more popular within the last year due to Beyonce releasing a self titled album at the end of last year. Neither of the ancillary products show the band and instead show the bike which has become their icon and makes the video, digipak and advertisement recognisable as they all feature the bike in an edited version or at least the original unedited bike. This challenges forms and conventions by not showing the band.