User Experience Design - Things to consider on your next project
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The document outlines key usability principles for web projects, emphasizing personalized elements, transparent pricing, and credible content. It highlights the importance of clear navigation, efficient page speed, and scannable content to enhance user experience and conversion rates. Additionally, it suggests utilizing analytics tools for tracking user behavior and assessing the effectiveness of site changes.
User Experience Design - Things to consider on your next project
- 1. Usability things for your next project Steven Morey
- 2. Personalised Currency Language Country specific deals Taxes, or delivery options
- 3. Registering provides value For example a "Free Trial" button communicates a clear benefit, but a "Register" button doesn't. Transparent pricing Prices are clearly displayed. There are no hidden costs or surprises in the terms. Sample content For example there is a sample newsletter next to a newsletter sign up form.
- 4. Creditability References Contact information Location Images of real people Professionally designed and up-to-date Uncluttered service information Information is scannable Images can be zoomed
- 5. Homepage Clear call for action Users know what to do next and the benefits Understandable value proposition and purpose
- 6. First impressions Homepage creates a positive first impression and supports conversio Logged in user's name is displayed on the site Major changes to the site are announced Company location and contact information There is a privacy policy Images and videos are relevant and meaningful URL redirection
- 7. Accessibility Alt attributes are provided for non-text elements Colour alone is not used to convey information Content is readable without a style sheet Accessible navigation Links, buttons and checkboxes are easily clickable
- 8. Navigation Important links aren't placed in moving features Alphabetical A-Z sorting is avoided Users know where they are on the site Navigation is consistent on every page Links are descriptive. No "click here" links
- 9. Search There is a search bar Available on every page, not just the homepage Search keywords are tracked by Analytics
- 10. Links Important commands are displayed as buttons, not links Links are easily recognizable. For example underlining text is avoided Colour - Visited links colour is different than unvisited There are no broken links
- 11. S p e e d > Page loads from 1-2 Seconds Page size is less than 600kb Hosted locally CSS & JS are optimised Use a CDN Images are optimised
- 12. Layout Important content is displayed first Responsive Related information is grouped together clearly There are a minimum amount of pop-up windows Consistency Pages aren't cluttered – White space!
- 13. FORMS Simplicity Long dropdown menus are avoided Fields are labelled Form submission is confirmed Error messages are shown next to the input field
- 14. Content. Contrast. Content is scannable. Common language. Contact and company information. Useful and up-to-date.
- 15. CONTENT Contrast. Content is scanable Common language Contact and company information Useful and up-to-date Process Issue tracking User testing with target users Prioritizing Impact analysis of changes ROI of changes
- 17. screenr
- 18. crazyegg
- 19. crazyegg
- 20. webpagespeed
- 21. usertesting
- 22. comments?