User-centered design in publishing: a case study
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This case study discusses the launch of carbuyer.co.uk, focusing on the principles of user-centered design (UCD) in publishing. It emphasizes the importance of understanding user needs throughout the design process and highlights key strategies for effective product management. Additionally, it addresses challenges in integrating UCD with traditional publishing practices while advocating for continuous improvement and iterative testing.
User-centered design in publishing: a case study
- 1. Case Study:launching carbuyer.co.ukProduct management and user-centred design in publishing
- 2. Hi, I’m Paul LomaxWhat is CarBuyer?What is UCD? How it fits into publishingTop tips
- 4. User Centred Design“A philosophy in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.”
- 5. Identify need for human centred designSpecify context of useEvaluate designsSpecify requirementsSystem satisfies specified requirementsProduce design solutionshttp://www.usabilityprofessionals.org/usability_resources/about_usability/what_is_ucd.html
- 7. How UCD fits into publishingAnd some of the challenges…
- 8. Editors, publishers and other HiPPOshttp://www.flickr.com/photos/maniacpictures/5015674544/
- 9. Web knowledge trumps domain knowledgehttp://theoatmeal.com/comics/working_home
- 10. Projects don’t slip by monthsThey slip by the hourhttp://www.flickr.com/photos/8011986@N02/2707571409/
- 11. You need an autocratic product managerhttp://www.flickr.com/photos/joi/522695099
- 13. The most understood; The least controversial
- 14. Stakeholders need to feellike they’re driving
- 15. Top tipsAVOID the Christmas crowds in online shops this year by popping into town and buying your presents.
- 16. The user-centred design processFirst, you need a vision
- 17. User Personas
- 18. Don’t forget:Google is a userAdvertisers are users
- 19. Prototype at every stage
- 20. Test.Then test again.And keep testing.
- 21. Test with real usersBut if you can’t find any, don’t skip user testing!
- 22. Stealing from one is “plagiarism”…But stealing from many is “research”!http://www.ui-patterns.com