Text message marketing allows businesses to promote their brand, build relationships with customers, and notify customers of sales and promotions. It helps increase brand awareness when customers are regularly reminded of a business's products and services. Frequent text messages can also improve relationships over the long term by providing valuable information to customers and exposing the business to them more. Businesses can use texts to quickly inform potential customers about sales and send coupon codes to increase sales and measure marketing effectiveness. Overall, text marketing provides various benefits for developing brand awareness, building relationships, and boosting sales.