Using a multi lingual site & localization to drive international growth
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This document discusses how companies can drive international growth through ecommerce. It notes that cross-border ecommerce is growing faster than domestic ecommerce. To drive international growth, the document recommends: 1) Setting up international fulfillment to ship locally; 2) Launching localized websites in target markets with human translations and local currencies/payments; 3) Ongoing optimizations like avoiding fraud, targeting the right countries, and local marketing. The presenters then take questions from the audience.
Using a multi lingual site & localization to drive international growth
- 1. USING A MULTI-LINGUAL SITE & LOCALIZATION TO DRIVE INTERNATIONAL GROWTH CHUCK WHITEMAN SVP CLIENT SERVICES, GLOBALNIMBUS JOE BLEY DIR. OF BUSINESS DEVELOPMENT, GLOBALNIMBUS JOSH BIENENFELD STRATEGIC DEVELOPMENT EXEC, GLOBALNIMBUS GREGORY UNGER DIR, ACCOUNT MGMT BONGO INTERNATIONAL STEPHEN CARROLL OWNER, FASHIONABLECANES CHRIS ANGULO DIR. E-COMMERCE, FASHIONABLECANES
- 2. Agenda • Introductions • The Opportunity • Game • How to drive international growth • Q&A
- 3. Global Ecommerce: Growing Fast Source: eMarketer, Dec. 2014 - rounded $1.08 $1.32 $1.59 $1.89 $2.20 $2.45 2013 2014 2015 2016 2017 2018 Retail E-Commerce Sales Worldwide, 2013-2018 (in trillions)
- 4. Cross-Border: Growing Even Faster $105 billion $307 billion 2013 2018 Cross-Border Ecommerce (5-year trend) Source: eBay / PayPal Research
- 5. Which countries are benefiting most? Source: eBay / PayPal Research 45% US 18% CA 37% UK 14% DE 16% AU 26% CN 25% HK Top shippers of cross-border commerce
- 6. We Need a Victim Volunteer…
- 7. How to drive international growth? STEP 1: STEP 2: Int’l Fulfillment Local Website(s) STEP 3: Ongoing Optimizations (we will share 6 ways)
- 10. Local Sites: Select Target Markets
- 12. Low Risk Optimize: Avoid Fraud (it’s easy)
- 16. Optimize: Local Payment Types
- 17. Optimize: Local Marketing & PPC
- 18. Q&A
- 19. CHUCK WHITEMAN SVP CLIENT SERVICES, GLOBALNIMBUS JOE BLEY DIR. OF BUSINESS DEVELOPMENT, GLOBALNIMBUS JOSH BIENENFELD STRATEGIC DEVELOPMENT EXEC, GLOBALNIMBUS GREGORY UNGER DIR, ACCOUNT MGMT BONGO INTERNATIONAL STEPHEN CARROLL OWNER, FASHIONABLECANES CHRIS ANGULO DIR. E-COMMERCE, FASHIONABLECANES