Using Analytics to Figure Out What to Improve on your site(s)

Social media can produce benefits for libraries like increased support and usage, but libraries must define goals for their efforts and track both qualitative and quantitative metrics to determine if investments in social media are meeting those goals. A variety of free tools exist for measuring engagement on specific social media platforms like Facebook, Twitter, YouTube and Flickr and can track metrics like reach, sentiment, discussions, and growth of a fan base over time to help libraries evaluate the impact of their social media presence.