The document discusses Memphis Light Gas & Water's (MLGW) project to replace electric, gas, and water meters using ArcGIS Online. MLGW wanted to collect digital data and photos during meter installations on iPads to integrate with their systems. They worked with SSP Innovations to develop a solution leveraging MLGW's existing Esri licenses and architecture that met IT requirements. The solution involved collecting location data and photos during installations using an iPhone app, integrating the data into MLGW's GIS and customer information systems, and providing benefits like immediate data availability and easy user adoption.